Martech

NOVEMBER 1, 2024

This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM. Why traditional account management falls short The conventional customer success model, while valuable for retention, often lacks the sophisticated orchestration needed for strategic growth. Processing. Customer maturity indicators.

Growth 137

Growth GTM B2B Strategize 137

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Processing. Email: Business email address Sign me up! appeared first on MarTech.

Promote 129

Promote Represent Technology Technology 129

Partners in Excellence

FEBRUARY 8, 2025

Is it something unique about their products, the absence of competition, clever marketing/outreach programs, leveraging thought leadership, something in their sales process, their pricing? They have moved into a position of being strategically important to their customers. They have varying processes, methodologies, tools.

Customers 62

Customers Clients Strategize Technology 62

SaaStr

MAY 26, 2025

By 2026, these same AI systems will have evolved to manage entire sections of the sales process autonomously. 50% though will be standard soon — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) May 11, 2025 The 2026 Account Executive Role “We will need AEs. It’s already getting there. It’s close.

Inside sales 85

Inside sales Sales Commission Territory 85

Martech

FEBRUARY 21, 2025

With the integration of genAI and a focus on cross-functional collaboration, MMM is set to become an essential tool in the marketing arsenal, driving strategic growth and success in 2025 and beyond. Processing. The post Unlocking the power of marketing mix modeling solutions appeared first on MarTech.

Finance 123

Finance Drivers/motivators Technique Contract 123

Martech

MAY 15, 2025

As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. Processing. MOps teams are likewise freed from many repetitive tasks, as processes now take much less time due to automation. Standardize processes. Enhancing data governance.

Government 88

Government Strategize Technology Technology 88

Martech

JANUARY 7, 2025

You can use tools like Google Natural Language Processing or OpenAI embeddings to understand the relationship between tools.) Implement detailed schema, such as FAQPage, HowTo, and Product, to improve how LLMs process your content. Processing. Lets use a marketing automation platform as an example.

B2B 114

B2B Engineering Education Trust 114

RingDNA

MARCH 31, 2025

Sales operations has evolved into a critical function for scaling revenue, optimizing sales efficiency, and driving strategic decision-making. To stay ahead, sales ops leaders must embrace new technology, rethink traditional processes, and focus on data quality, automation, and cross-team alignment.

62

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Salesforce

APRIL 30, 2025

Gerber argues that most small businesses fail because entrepreneurs focus too much on the technical work they love, neglecting the systems and processes necessary for growth. Set up systems and processes so your business doesnt depend on you being there all the time. But Mike Michalowicz argues that this approach is backward.

E-commerce 88

E-commerce Minimum Viable Product Growth CRM 88

Martech

DECEMBER 20, 2024

Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Dig deeper: B2B content marketing: Driving success through strategic content creation 5. Processing. Top-of-funnel (TOFU): Build awareness. Middle-of-funnel (MOFU): Nurture trust and credibility. Bottom-of-funnel (BOFU): Close the deal.

Education 120

Education Manufacturing B2B Trust 120

Martech

APRIL 2, 2025

Source: Forrester’s report “AI Agents: What It Means For B2B Marketing, Sales, And Product” 2025. Invest in understanding and strategically planning for AI agent integration The report emphasizes that B2B marketing is undergoing a significant transformation due to AI agents. Processing. Click to expand.

B2B 90

B2B GTM Government Strategic planning 90

Sales Hacker

JANUARY 24, 2025

Clarify the difference between customer lifecycle and customer journey The lifecycle is the overall relationship between customer and company, while the journey is how they experience the product and purchase process. Make revenue operations a strategic priority GTM ops and finance must work from a single model of truth.

GTM 95

GTM Cross-sell Finance Price 95

Martech

NOVEMBER 21, 2024

From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. Processing. They literally can’t afford it, given the shareholder scrutiny in many companies. Dig deeper: What are marketers’ investment priorities as 2024 winds down?

GTM 110

GTM Drivers/motivators Legal Finance 110

SaaStr

JANUARY 18, 2023

The decision may be made strategically in a big company, or sort of by the seat of the pants in a small one … but still, it’s an initiative. It can’t strategically improve sales software, financial software, quoting software, recruiting software, QA processes, call center software, etc. And these are made on an annual basis.

Contract 122

Contract Strategize Prospecting Up-sell 122

Highspot

APRIL 28, 2025

The State of Sales Enablement Report 2025 reveals that AI is here to stay, as 90% of companies have either implemented AI or plan to do so this yeara clear sign that AI is no longer optional. The post AI-Powered GTM: Insights From the State of Sales Enablement Report 2025 appeared first on Highspot. Wed love to hear from you.

GTM 52

GTM Drivers/motivators Go To Market Sales 52

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. AI tools dont just process data; they tie it to business outcomes by finding opportunities that were previously invisible, says Durraze. People remain responsible for strategic decision-making. Processing. If stored on 64 GB flash drives, 181 zettabytes would fill roughly 2.8

Objectives and Key Results 105

Objectives and Key Results CRM Drivers/motivators Campaign 105

Martech

NOVEMBER 6, 2024

These updates will give you deeper insights into your processes and more flexibility in your marketing efforts. How it helps you This update consolidates your webinar registration process within HubSpot, allowing you to use HubSpot landing pages and forms to manage sign-ups for Microsoft Teams webinars.

Objectives and Key Results 119

Objectives and Key Results CRM Contact Pipeline 119

RingDNA

APRIL 11, 2025

After all, if your sales process isn’t moving the needle fast enough, it’s important to figure this out long before QBRs. More successful reps might be more strategic about when they dial prospects. Inbound sales are quickly changing , year after year, and here are the most important metrics and KPIs for 2025.

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Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. Processing. Line those up sooner in the season.

Niche 98

Niche Retail Promote Follow-up 98

Hubspot

MARCH 26, 2025

If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. What I like: Seismics AI recommendations ensure sales reps always use the most effective content, making outreach more strategic. Lets get started!

Price 53

Price Sales CRM GTM 53

Highspot

APRIL 28, 2025

The State of Sales Enablement Report 2025 reveals that AI is here to stay, as 90% of companies have either implemented AI or plan to do so this yeara clear sign that AI is no longer optional. The post AI-Powered GTM: Insights From the State of Sales Enablement Report 2025 appeared first on Highspot. Wed love to hear from you.

GTM 52

GTM Drivers/motivators Go To Market Sales 52

Martech

FEBRUARY 3, 2025

This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? Include IT early in the evaluation processes. Processing. They begin with broad mandates like exploring AI capabilities or investigating composable architecture.

Finance 110

Finance Technology Technology Drivers/motivators 110

Martech

NOVEMBER 21, 2024

From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. Processing. They literally can’t afford it, given the shareholder scrutiny in many companies. Dig deeper: What are marketers’ investment priorities as 2024 winds down?

GTM 100

GTM Drivers/motivators Legal Finance 100

Martech

FEBRUARY 7, 2025

The key is strategic targeting. Dig deeper: 2025 predictions for top B2B paid media channels 2. Programmatic Programmatic advertising is like Google Display on steroids, allowing you to place ads strategically across multiple digital channels, including: Over-the-top (OTT) and connected TV (CTV). Processing.

B2B 88

B2B CTR Lead generation Sports 88

The Advantexe Advisor

MARCH 28, 2025

I have a prediction: one of the biggest business acumen trends of 2025 will be large companies instructing their mid- and upper-level managers to stop being so passive and start making significant bets. Its Still a Bet I always worry when a company brings a gambling term into strategic thinking. Why do I make this prediction?

Pharmaceutical 59

Pharmaceutical Gambling Strategize Clients 59

Martech

DECEMBER 16, 2024

Building these pillars gradually establishes meaningful entity-to-URL relationships, such as profile pages, authored content, media mentions and topic pages.This process is slow and difficult to measure, as knowledge acquisition takes time. These rich elements will dominate even more in the coming years as multimedia processing improves.

Engineering 117

Engineering Niche Technology Technology 117

Martech

FEBRUARY 24, 2025

It requires aligning internal processes, roles and budgets around AI-driven initiatives a task that can be daunting for large, established enterprises. Dig deeper: Will AI agents conduct the martech orchestra in 2025? The seeds are being planted in an environment where AI agents can streamline the entire marketing process.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Martech

FEBRUARY 20, 2025

The report suggests that the marketing’s rising influence in the enterprise should continue in 2025, with high-profile CMOs becoming CEOs. Leverage AI and automation strategically: While AI presents vast opportunities, 57% of CMOs believe that martech investments in genAI are likely to create the most value and ROI, the report found.

Growth 73

Growth Campaign Presentation Trust 73

Hubspot

APRIL 23, 2025

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Its less about ownership and more about strategic advantage because the right partnership can get you further faster. I asked him what changed. His answer? Joint ventures.

X-functional 57

X-functional Manufacturing Government Non-Profits 57

Salesforce

NOVEMBER 12, 2024

IMPORTANT: Starting May 1, 2025, Salesforce will phase out RSA Key Exchanges for TLS connections. Starting May 1, 2025 , Salesforce will no longer support RSA key exchanges for all incoming TLS connections. To establish secure network connections, TLS uses key exchanges during the handshake process. with compliant cipher suites.

Transportation 52

Transportation Networking Government User Experience 52

Partners in Excellence

MARCH 6, 2019

We understand a large part of the value we create with the customer is in helping them navigate their buying journey/process. We, also, recognize how difficult it is to buy–at least in complex B2B sales. There is a similar transformation occurring with procurement professionals.

Strategize 78

Strategize Drivers/motivators Sales Trust 78

Martech

DECEMBER 21, 2021

While advertising will continue to be one of the most effective ways to get in front of an audience quickly, it needs to be strategically aligned with other parts of the marketing mix to drive true impact. billion in 2025. It’s typically been an afterthought – a reactive last ditch effort to try to fix chaotic data and processes.

Education 142

Education Strategize Technology Technology 142

Martech

FEBRUARY 19, 2024

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research.

B2B 119

B2B Education Sports Pitch 119

Martech

FEBRUARY 16, 2024

By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Maximize your content strategy B2B buyers directly contact vendors when they’re already 70% into the buying process, per 6sense research.

B2B 114

B2B Education Sports Pitch 114

Martech

MARCH 14, 2023

As basic creative tasks become operationalized, marketing teams can shift resources to more strategic work. Gartner expects 70% of enterprise CMOs will identify accountability for the ethical use of AI among their top concerns by 2025. Business email address Subscribe Processing. Get MarTech! In your inbox.

Government 135

Government Strategize Start-ups Engineering 135

Salesforce

DECEMBER 18, 2024

Imagine this: its 2025, and youre sitting in your office, reviewing your latest quarterly results. AI is no longer just a tool; its your strategic partner, turning mountains of data into clear, actionable insights. AI doesnt simply process data. Its not just numbers on a screen. Learn how Agentforce can help your company today.

Retail 52

Retail Territory Strategize Service 52