Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Campaign 126

Campaign Strategize Technology Technology 126

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Ive seen first-hand how businesses, marketers, and students grapple with the demands of evolving technology and the relentless pace of change. Their idea?

Strategize 128

Strategize Trust Technology Technology 128

Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. as the date for a likely ban approaches.

Niche 120

Niche B2B Service Retail 120

Sales Pop!

NOVEMBER 8, 2024

In particular, the Philippines—a leader in outsourcing and customer service—has embraced AI technologies in its call centres, optimising efficiency while maintaining the crucial human touch. According to a study by McKinsey, businesses that use AI to streamline sales processes report a 40% increase in productivity.

Sales 246

Sales Technology Technology Conversion 246

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

GTM 127

GTM Go To Market B2C Objectives and Key Results 127

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. Today’s consumers expect AI-driven assistants powered by advanced technologies like natural language processing (NLP) and machine learning. What once seemed like cutting-edge solutions have now lost their edge.

E-commerce 132

E-commerce Engineering Technology Technology 132

Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation.

Retail 116

Retail CRM B2B Education 116

Martech

JANUARY 3, 2025

“If the tech stack were an orchestra, which product would be the conductor?” Dig deeper: AI transformation: 2025 predictions iPaaS, meet AI But don’t we now have an obvious contender to run iPaaS, or even to handle the orchestration of the stack without iPaaS? Meet your friendly AI agent. Processing.

Government 124

Government Campaign Service Meeting 124

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Customers 128

Customers Government Healthcare Hospitality 128

Search Engine Land

OCTOBER 7, 2024

This article outlines a seven-step process to futureproof your visual content and SEO for 2025. Google is now integrating video and image content, primarily from YouTube, websites and third-party sites, into the Top Insights section of product and AI-generated search results pages. Get the newsletter search marketers rely on.

CTR 112

CTR Government Click Through Rate UX 112

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext. The result?

Customers 120

Customers Appointment Education Consult 120

Martech

MAY 7, 2025

15,384 martech tools In 2025, the marketing technology landscape is balancing boom and bust. The 2025 martech story is not one of chaos or calm, but of convergence. The 2025 Martech Landscape signals a deceptively calm return to normal a steady 9% growth but beneath that is a market undergoing seismic shifts.

B2C 83

B2C CRM B2B Engineering 83

Partners in Excellence

JANUARY 24, 2025

And, we saw the metrics most critical for the RevOps VP, Enablement VP, Product Specialist VP, Marketing, Field Managers, and so on. Our technologies, now further amplified by AI give us enormous amounts of information that we can track. They twist that, but still have interesting ideas about the approach.

High impact 115

High impact Pipeline Inside sales Quota 115

Martech

APRIL 11, 2025

Lets take a look at the biggest HubSpot updates for March 2025. With fewer taps and faster access to call tasks and recent contacts, reps can reach out more efficiently helping them stay productive, build pipeline faster and close deals from anywhere. The post The 14 best HubSpot updates from March 2025 appeared first on MarTech.

A/B testing 106

A/B testing Campaign Contact Service 106

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. In other words, you can build a complete, production-ready video with music and speech starting from a text prompt. Email: Business email address Sign me up!

B2C 90

B2C Sports B2B Launch 90

Martech

AUGUST 20, 2024

This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. If this trend continues, we might navigate through the trough of disillusionment by the end of 2025. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product.

Consult 134

Consult Technology Technology Represent 134

Salesforce

OCTOBER 30, 2024

Let’s zoom in on eight major contact center automation trends that are already making waves in customer service and are set to get even bigger in 2025 and beyond. Note: autonomous AI agents are a technological leap forward and actually replace chatbots. Watch the demo 4.

Contact 102

Contact Service Start-ups Conversion 102

Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. “AI is reshaping marketing and martech,” they write. “And

CRM 132

CRM Technology Technology Engineering 132

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. 22, 2024, where we’ll unveil the 2025 report’s key findings.

Technology 119

Technology Technology Campaign Product 119

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025. The post The 14 best HubSpot updates from January 2025 appeared first on MarTech. Processing.

Contact 110

Contact CRM Campaign Service 110

Salesforce

MARCH 20, 2025

That’s why many SMBs are using cloud technology to scale their businesses. In fact, 48% of SMBs leaders use cloud technology to backup and store data that helps them grow and scale. What you’ll learn: What is cloud computing technology and how does it work?

Technology 81

Technology Technology CRM Campaign 81

Sales Hacker

NOVEMBER 15, 2024

Product : HG Insights. Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Automation isn’t going anywhere, but the teams that combine technology with deliberate skill-building will outperform those that rely on AI alone. Product-led SEO.

GTM 112

GTM Cold Call Strategic partnership Follow-up 112

SaaStr

APRIL 28, 2025

Kiren Sekar, Chief Strategy Officer and founding team member at Samsara, came to SaaStr Annual to do one of our best deep dives even on going multi-product. Samsara was intentionally multi-product from the earliest days, and they carefully planned out scaling 5+ products to $100M+ ARR.

Product 104

Product Transportation Growth Launch 104

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. The post The 16 Best HubSpot Updates from February 2025 appeared first on MarTech. Email: Business email address Sign me up! Processing.

A/B testing 108

A/B testing Objectives and Key Results CRM Pipeline 108

Martech

DECEMBER 18, 2024

In addition, 74% of consumers express openness to automated technologies including drone delivery and cashier-less stores. Examples include: Using products longer rather than replacing. ” Could this also be a sign of people choosing experiences over products? Fixing rather than buying new. ” Are you norming?

Price 113

Price Clients Drivers/motivators Technology 113

Martech

JANUARY 14, 2025

Because you’re busy getting down to business in 2025, weve identified the 13 most impactful updates to elevate your teams performance and strategy. These updates focus on helping you manage sensitive data securely, optimize user workflows and enhance team productivity. HubSpot launched 97 updates in December 2024.

Objectives and Key Results 70

Objectives and Key Results CRM Campaign Pipeline 70

Sales Gravy

OCTOBER 15, 2024

Victor offers valuable insights on how to leverage cutting-edge technology to boost your sales productivity, overcome common challenges, and achieve peak performance in 2024 and beyond. Attendees can network with peers, gain insights from successful speakers, and improve productivity, prospecting, and sales pipeline strategies.

Sell 97

Sell Pipeline Lead generation Networking 97

Martech

JANUARY 16, 2025

Shortly after the calendar changed to January 2025, Contentstack acquired CDP vendor Lytics. Michael Katz will continue as CEO of mParticle, Andrew Katz will become Chief Technology Officer of Rokt and Jason Lynn will remain Chief Product Officer of mParticle. The mParticle solution is now known as mParticle by Rokt.

Clients 115

Clients Technology Technology Customers 115

Martech

APRIL 29, 2025

The Summer 2025 Salesforce releases are rolling out across the product lineup this spring. Salesforce Personalization recommendations (for products, services, content) can be fed into a repeater component, automatically showing each recipient a tailored set of suggested items in email.

Cross-sell 77

Cross-sell Campaign Appointment Prospecting 77

Martech

NOVEMBER 1, 2024

By targeting existing customers, you can use their marketing funnel engagement data, sales data and product usage data to create tailored growth plans, keeping expenses manageable while maximizing impact. This is a huge opportunity for 2025 and marketers looking to increase their worth to the GTM. Here’s how to build it.

Growth 138

Growth GTM B2B Strategize 138

Martech

SEPTEMBER 24, 2024

That points to production shortfalls and a lack of data-informed messaging. Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs.

Promote 131

Promote Represent Technology Technology 131

Salesforce

APRIL 30, 2025

Technology is a tool, not a strategy: Dont chase trends. Use technology to support your vision , but never let it define your business. With a no-nonsense approach, Gary encourages entrepreneurs to embrace social media , create meaningful content, and seize opportunities in a world driven by technology. “Crush It!”

E-commerce 88

E-commerce Minimum Viable Product Growth CRM 88

Sales Hacker

NOVEMBER 29, 2024

Product : HG Insights. If we believe that nuclear plays a large part in our future, then there will be a need for a product like ControlRooms.ai. Particularly with technology moats declining, go-to-market is what drives growth and determines which companies win. Feeling that AI FOMO? You’re not alone.

GTM 111

GTM Real Estate Represent Territory 111

SaaStr

MAY 19, 2025

We’ll do deep dives on all the SaaStr + AI Summit 2025 speakers soon! No technology in history has scaled this rapidly – not even close. ” While there might be tradeoffs in deep knowledge retention, their AI-enhanced productivity is undeniable. They’re much more efficient.”

Technology 86

Technology Technology Pitch Conversion 86

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. Track efficiency metrics such as time saved, cost per acquisition improvements or reduced creative-production overhead. The post 5 things we learned about AI at the Spring 2025 MarTech Conference appeared first on MarTech.

E-commerce 103

E-commerce Retail A/B testing Drivers/motivators 103

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! First, Understand your marketing goals for 2025. Technology & Tools: AI, analytics, automation, CRM, and other Martech tools. What is marketing’s role here?

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98