Martech

NOVEMBER 12, 2024

This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. Toward the more mundane end of the scale, 52% of the B2B leaders I spoke with plan to replace their marketing leaders with B2C marketing leaders in 2025-2026. Processing.

GTM 124

GTM Go To Market B2C Objectives and Key Results 124

Martech

NOVEMBER 6, 2024

billion by 2026. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. The social platform has now become a valuable advertising hub, with ad revenues set to hit $43.96 With over 1.9

Campaign 128

Campaign Launch Growth Strategize 128

SaaStr

JUNE 8, 2025

AI, Sales + GTM in 2025/2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton #5. The 2026 Sales Team: 50% Humans, 50% AIs. AI, Sales + GTM in 2025/2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton #2. All 1 Team. ✨ Lemkin (@jasonlk) June 1, 2025 Top Pods & Vids: #1.

GTM 83

GTM B2B Sales 83

SaaStr

JULY 12, 2025

The Path to $10B+ ARR Based on current trajectory, here’s how Anthropic likely reaches $10B+ ARR: Near-term (2025-2026) Expand enterprise seat-based subscriptions (currently 10-15% of revenue) Launch industry-specific solutions for finance, healthcare, legal International expansion through cloud partnerships Medium-term (2026-2027) Multi-modal (..)

B2B 99

B2B Healthcare Price Drivers/motivators 99

Salesforce

JUNE 12, 2025

What we’ll cover: The future of small business is looking bright in 2026 Top 5 trends contributing to small business success Get more small business trends The future of small business is looking bright in 2026 Our research shows that small businesses are thriving, not just surviving.

CRM 45

CRM Technology Technology Growth 45

RAIN Group

JUNE 11, 2025

Gartner predicts that by 2026, 20% of organizations will use AI to flatten their structures, eliminating more than half of today’s middle management roles. 75% of managers are overwhelmed, according to Gartner, and the pressure is only intensifying.

Sales 102

Sales 102

Martech

JULY 29, 2024

In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. A McKinsey study went further, with 75% of respondents predicting generative AI would soon disrupt their industry.

Technology 140

Technology Technology Education Follow-up 140

SaaStr

MAY 29, 2025

At SaaStr + AI Summit 2025, Jason Lemkin and Kyle Norton CRO of $1B+ vertical SaaS leader Owner (where Jason is on the board) did a deep dive on AI in Sales today. And where it will be very soon. The AI-Native CRO: How Revenue Leaders Must Evolve or Risk Obsolescence 4 Top Learnings for Revenue Leaders 1.

GTM 95

GTM Negotiate Cross-sell CRM 95

Martech

AUGUST 9, 2024

The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. Companies like IBM can digitize 730 pages per minute, making massive archival and digitization projects possible in a way they have never been before. In the United States, similar efforts are underway.

Territory 118

Territory Transportation Electricity Government 118

Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Cross-sell 117

Cross-sell Construction Legal Contract 117

SaaStr

JULY 3, 2025

Oracle’s cloud infrastructure revenue should increase more than 70% in the 2026 fiscal year, up from growth of 52% in the quarter, according to CEO Safra Catz. Oracle: The Infrastructure Play That’s Actually Working Let’s start with the metrics that matter. billion SAP’s Confident Projections: €21.6 – 21.9

Non-Profits 94

Non-Profits Trust Growth Start-ups 94

Martech

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Campaign 78

Campaign Customers 78

Martech

JULY 30, 2024

Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search. Impact on organic search AI is reshaping organic search, forcing businesses to rethink their marketing strategies.

Engineering 114

Engineering Objectives and Key Results User Experience Trust 114

SaaStr

JUNE 26, 2025

Looking Ahead: The Deflection Timeline Based on support’s evolution, here’s the likely sales trajectory: 2024-2025 : AI handles inbound qualification and simple expansions (5-15% deflection) 2026-2027 : AI processes routine renewals and standard upsells (20-35% deflection) 2028-2030 : AI manages full transaction cycles for commodity sales (..)

Territory 107

Territory Sales Negotiate Price 107

Martech

MARCH 24, 2025

The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. But AI agents are far from the only thing changing. Email: Business email address Sign me up!

Retail 113

Retail Drivers/motivators Represent Technology 113

SaaStr

JULY 7, 2025

Next Steps: 📧 Email : sponsors at saastrinc.com 📅 Strategy Call : Schedule your custom S-tier partnership consultation 🎯 Secure Your Position : Limited 2025-2026 partnerships available S-tier results require S-tier strategy. influenced pipeline from single event Sales enablement platform : $75K investment → $2.1M

Pipeline 86

Pipeline CTR Contract Strategize 86

SaaStr

JULY 11, 2025

The Enterprise-Grade Platform That Makes AI Voice Agents Actually Work at Scale We’re proud to announce that Syllable is returning as a partner for SaaStr Annual + AI Summit 2026 , following their tremendous success and impact at our 2025 event. The Bottom Line: Syllable.ai

E-commerce 107

E-commerce Healthcare Price Technology 107

SaaStr

JUNE 22, 2025

valuation, targeting 2025-2026 IPO) Figma (design software, $12.5B valuation, targeting 2025-2026 IPO) Figma (design software, $12.5B Revenue Valuation IPO Timeline Databricks 2013 Ali Ghodsi Data Analytics $2.4B $62B 2025-2026 Netskope 2012 Sanjay Beri Cybersecurity $487M $7.5B valuation, raised $2.5B valuation, raised $2.5B

B2B 75

B2B Appointment E-commerce Represent 75

Martech

APRIL 29, 2025

Dig deeper: ChatGPT with ads: Free-user monetization coming in 2026? Its trying to understand how people are reviewing this, how people are talking about this, what the pros and cons are, says Fry. Suppose you say you prefer only buying black clothes from a specific retailer.

Retail 93

Retail Commission Launch Price 93

Martech

DECEMBER 12, 2024

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. You may need to acquire data management technology that provides a means to manage the integrity and governance of your data.

Government 114

Government Technology Technology B2C 114

Salesforce

OCTOBER 2, 2024

According to Gartner, companies will go “all in” on AI-enabled PCs by 2026. Examples include PCs that feature neural processing units (NPUs) and applications capable of carrying out large-scale AI processes on local devices without the need for cloud connectivity.

Customer Relationship Management 122

Customer Relationship Management Education CRM Relationship Management 122

SaaStr

JUNE 6, 2025

The Implications for SaaS Leaders This data should fundamentally change how SaaS companies approach 2025 and 2026: Sales Cycles Are Getting Longer : If aggregate ARR additions are down 30%, individual deals are taking longer to close. Especially if NRR is falling, not adding enough new customers eventually leads naturally to slowing growth.

Territory 103

Territory Growth Price Contract 103

SaaStr

JULY 14, 2025

.” Year-Round Elite Executive Access 5,000,000+ Monthly Touchpoints Across Executive-Focused Channels Our integrated ecosystem ensures continuous visibility among VP+ decision makers throughout their evaluation process: 🎧 #1 Executive B2B Podcast : 240,000+ monthly downloads Top 0.5%

67

67

SaaStr

FEBRUARY 26, 2025

But how about 2026+? So far: Since October, closed 5,000 Agentforce deals, including more than 3,000 paid Salesforce says Agentforce has managed 380,000 conversations , with only 2% escalated to humans and an 84% resolution rate So far, at the public company level, it’s the infra players that are seeing the crazy growth.

Growth 80

Growth CRM Up-sell Service 80

SaaStr

FEBRUARY 22, 2021

Google Cloud itself is predicting the Cloud will triple by 2026 or so , and reach $760B in spend in 2025, up from $290B in 2020 (note, I’m extrapolating a year or so from this chart and prediction, which itself is from IDC data): While Google is focused in particular on Cloud infrastructure, it really doesn’t matter.

Product 145

Product Customers 145

Martech

DECEMBER 17, 2024

By the end of 2026, however, many B2B GTM teams will be in their strongest position ever. This means that a top-notch marketing effort is probably the most cost-effective function in many B2B businesses, particularly on a rolling three-year basis. The first half of 2025 is likely to be very tough.

GTM 103

GTM B2B X-functional Up-sell 103

SaaStr

MARCH 17, 2025

Think of forward multiples If Cursor did say +$50m the past 90 days alone, that might be enough velocity to get them to $500m ARR by mid-2026 So 20x ARR 12 months out High but not that high. So how can Cursor / Anysphere be worth $10 Billion at $100m ARR, you might ask?

Gaming 126

Gaming 126

SaaStr

JUNE 16, 2025

The most valuable skill of 2026 might not be programming AI—it might be effectively managing your attention while directing a team of both humans and machines. Companies that recognize and address this hidden overhead now will have a substantial advantage when true agentic systems arrive in the marketplace.

Pitch 77

Pitch Strategize Pipeline Technology 77

SaaStr

JULY 1, 2025

Timeline for Improvement : Expect culturally-aware AI models by late 2025/early 2026 as training datasets become more globally representative. Investment Reality : Companies serious about global sales need dedicated localization teams working alongside AI systems. Early adopters building cultural intelligence now will have competitive moats.

Territory 87

Territory CRM Negotiate Relationship building 87

Sales Pop!

OCTOBER 3, 2021

The average payout of an IT manager in the USA is $142,530 per annum and is predicted to grow more by 2026. MBA degree could help IT, professionals, to get managerial positions with a few years of experience. Management Consultant. Do you hate working under someone and want to work independently?

Real Estate 211

Real Estate Management Consulting Finance Consult 211

SaaStr

JULY 8, 2025

The recent success of founder-led IPOs like Circle (168% first-day gain) and ServiceTitan (42% pop) demonstrates that public markets remain hungry for founder-led B2B stories.

B2B 74

B2B Government Pipeline Retail 74

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.”

Technology 145

Technology Technology Growth Prospecting 145

SaaStr

DECEMBER 28, 2023

I’m betting that’s not 2024-2026. But the trend of slowing growth in 2023 wasn’t just a thing — it was an All Time Low. We’ve always bounced off the lows. But at some point, perhaps, Cloud spend will be so saturated, it just has to slow. Still, the trend line does make you worry a smidge.

Growth 139

Growth 139

Martech

DECEMBER 26, 2024

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II.

Customers 126

Customers Government Healthcare Hospitality 126

SaaStr

FEBRUARY 27, 2021

Doubling By 2026 to $50B ARR. Salesforce has not only projected continued 20%+ growth for next year, but has compounded the next few years to $50B in ARR by 2026. With 20% overall growth, but only 17% growth in deferred revenue / RPOs, churn is still a bit elevated. The awesome force of recurring revenue. And a bonus note: 6.

CRM 125

CRM Growth Service Engineering 125

SaaStr

JUNE 1, 2025

The 2026 Sales Team: 50% Humans, 50% AIs. Top Posts: #1. The Bar Today for a Series B #2. The AI Wake-Up Call with Jason Lemkin: Why You Need to Move Faster or Get Left Behind #3. All 1 Team. #4. 5 Interesting Learnings from UiPath at $1.7 Billion in ARR #5. The Great AI Reset: Its Time to Refound Your Start-Up. Top Vids + Pods: #1.

GTM 80

GTM Start-ups Sales 80

Martech

FEBRUARY 27, 2025

” Overall, Salesforce earnings were a disappointment, as was the company’s guidance for the 2026 fiscal year. We expect the momentum to build throughout the year, driving a more meaningful contribution in fiscal ’27.” And the markets are responding as markets do to such news unkindly.

Construction 109

Construction Government Start-ups Trust 109