article thumbnail

How TikTok is transforming brand advertising

Martech

billion by 2026. The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. With over 1.9

article thumbnail

Urban digital transformation: Insights for marketers from global smart cities

Martech

The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. The lesson here: new launches — products, features, leadership changes or digital transformations — must be monitored and adjusted throughout the lifecycle of the campaign.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Vertical SaaS Gold Rush: Why Non-Tech B2B Is Growing 250%+ Faster

SaaStr

But for 2025-2026, non-tech verticals have less AI distraction competing for budget dollars. Predictions for H2 2025 and 2026 1. “Industry Cloud” Becomes Standard Every major SaaS company will launch industry-specific versions of their platform. The window : This won’t last forever.

article thumbnail

How Anthropic Rocketed to $4B ARR — And Why Your B2B Playbook May Already Be Obsolete

SaaStr

One customer’s successful product launch can 10x their token usage overnight. Expansion Revenue In token-based models, expansion revenue isn’t about selling more seats—it’s about customers consuming more tokens as they build larger applications. While Anthropic likely operates at 40-60% gross margins today (vs.

B2B
article thumbnail

2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. Toward the more mundane end of the scale, 52% of the B2B leaders I spoke with plan to replace their marketing leaders with B2C marketing leaders in 2025-2026. But this won’t last.

GTM
article thumbnail

OpenAI adds shopping features to ChatGPT Search

Martech

We're excited to announce weve launched several improvements to ChatGPT search, and today were starting to roll out a better shopping experience. Dig deeper: ChatGPT with ads: Free-user monetization coming in 2026? Suppose you say you prefer only buying black clothes from a specific retailer.

article thumbnail

The $939B Question: Is AI Eating SaaS or Feeding It?

SaaStr

The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. Ready When AI Hit and Went All-In When ChatGPT launched in late 2022, most SaaS companies scrambled to add AI features.