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The 2026 Sales Team: 50% Humans, 50% AIs. All 1 Team.

SaaStr

Probably something similar by 2026. By 2026, these same AI systems will have evolved to manage entire sections of the sales process autonomously. By 2026, these same AI systems will have evolved to manage entire sections of the sales process autonomously. A 50/50 Sales Team. 50% of your team are humans.

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How TikTok is transforming brand advertising

Martech

billion by 2026. Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI. Processing. The social platform has now become a valuable advertising hub, with ad revenues set to hit $43.96 With over 1.9

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Why brands must bridge the knowledge gap in AI adoption

Martech

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Processing. Unlike other recently hyped technologies (e.g.,

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Urban digital transformation: Insights for marketers from global smart cities

Martech

How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Intelligent document processing (IDP) is key for cities wanting to preserve important paper archives. Processing. Consider Dublin, a city with over a thousand years of history.

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AI, Sales + GTM in 2025/2026: This Changes Everything with Jason Lemkin and Owner CRO Kyle Norton

SaaStr

The CRO Hiring Playbook Has Forever Changed The interview process for revenue leadership roles now at Owner includes a mandatory AI component. The humans who remain will need to excel at the uniquely human aspects of selling: relationship building, complex problem solving, and strategic influence.

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Why 2025 is the year for martech optimization, not expansion

Martech

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place.

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AI is Already Increasing Our Cognitive Load. That’s Only Going to Increase — Dramatically.

SaaStr

But because we can now do so much more with AI … we also have to process all that output. It’s so, so much more to process than just 9 months ago. The AI doesn’t do this for me—it multiplies the options I must process. It’s great. Our SaaStr AI Has Done 139,156 Conversations On Its Own Already.

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