IAB Podcast Upfront highlights rebounding audiences and increased innovation
Martech
MAY 10, 2024
billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” The IAB study found that the top individual advertiser categories in 2023 were Arts, Entertainment and Media (14%), Financial Services (13%), CPG (12%) and Retail (11%). Media has a trust problem. Monthly U.S.
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