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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” The IAB study found that the top individual advertiser categories in 2023 were Arts, Entertainment and Media (14%), Financial Services (13%), CPG (12%) and Retail (11%). Media has a trust problem. Monthly U.S.

Sports 82
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The latest AI-powered martech products, platforms and additions

Martech

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Uma Challa, Gartner’s customer service expert, says this is shortsighted because the technology isn’t yet up to the task. That puts the US in seventh place in that category.

Product 84
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Moving Customer Data Isn’t Cheap: How Zero Copy Can Help

Salesforce

Back to top ) Dig deeper How Data, Trust, and Contextual UX Deliver AI Success WATCH: How To Build Targeted Advertising In 3 Steps A CDP Is a Powerful Tool — Here’s How To Make It Work for You 9 Ways AI Can Save Marketers Time, Money — and Grief What is a data warehouse?

Customers 124
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Salesforce Grows a Stunning 23% at $24B in ARR. 5 Interesting Lessons.

SaaStr

Service Cloud has passed Sales Cloud in revenue, and Platform is the biggest percent of revenue. And $50B ARR by 2026. Salesforce continues to see Cloud and its own products grow at an incredible rate. It’s buying more trusted products for a trusted vendor that powers you past $1B ARR, and probably even $100m ARR.

CRM 93
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Everything You Need to Know About Mobile Commerce

Salesforce

Mobile commerce is the process of buying and selling goods or services using a mobile device, such as a smartphone or tablet. Social commerce: This is the process of buying and selling goods and services through social media platforms like Facebook, Instagram, Snapchat, or TikTok. What is mobile commerce? See how it works

Retail 119
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Effective Strategies: How to Market a Home Healthcare Agency

Lead Fuze

Who is the target market for home healthcare services? Engage with followers, post regular updates about services offered, and share relevant industry news to enhance your agency’s online presence. This will contribute positively towards growth projections set by the US Bureau of Labor Statistics at 54% till 2026.

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9.3M Jobs and $1.6T in Revenue: The Salesforce Business Partner Ecosystem

Salesforce

Our Slack-first Customer 360 suite is the foundation that brings sales, service, marketing, commerce, IT, and analytics together through digital workflows. in new business revenue by 2026. According to IDC , our ecosystem of partners is on track to grow to nearly 6X the size of Salesforce itself by 2026. jobs and $1.6T

B2C 52