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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. The post Martech set to exceed $215 billion by 2027 appeared first on MarTech.

B2C 120
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How to balance customer experience and returns in ecommerce

Martech

trillion in 2024 to $8 trillion by 2027. After waiting 10 days without a response, I called customer support again and spoke to a representative who promptly sent me a free return label without asking any questions. Train customer service representatives to handle return requests promptly and empathetically.

Customers 124
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A Day in the Life of An AI Enterprise

Salesforce

Global enterprise spending on generative AI software, hardware and services will top $151 billion by 2027, according to IDC. Sandstone, although fictional, is already there, representing how an established company might successfully transition to become an AI-driven company.

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Digital ad spend growth drops to 7.8% this year

Martech

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Paid search represents 41.8% If spending continues at its current rate it should surpass $106 billion in 2027. digital ad spend is only expected to increase 7.8% It is projected to rebound to 11.2% growth in 2024, the forecast said.

Growth 119
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The 250,000 Customer Club: How HubSpot and Monday.com Both Created SMB+ Empires

SaaStr

Monday.com consistently invests in marketing, with sales and marketing representing 48% of revenue in Q1 2025. They’re targeting 20-22% operating margin by 2027 and 25% in the long term. Bold Marketing Investments : The company’s aggressive marketingincluding their memorable Big Game adhas built massive brand awareness.

Customers 109
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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Many companies have already made “no regrets” AI moves while planning for transformation — 82% of large companies plan to implement agents by 2027. This means that customer service representatives (CSRs) and adjusters can focus on delivering things that AI can’t, like empathy and exceptional service during times of hardship.

Service 52
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Shoe Carnival Puts Its Best Foot Forward with Composable Commerce

Salesforce

By 2027, we expect it to represent 51% of our store fleet. Its crucial for us to be able to easily absorb those acquisitions and spin up new websites as needed. When we initially acquired Shoe Station, it was a site that had no ecommerce presence. Thats a testament to a unified commerce platform thats extendable.

UX 59