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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. Which GTM sub-disciplines will disappear by 2028?

GTM 117
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A Day in the Life of An AI Enterprise

Salesforce

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. First, it can generate email copy tailored to products and services that customers are looking for.

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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

These aren’t simple FAQ bots – they’re AI agents that can access customer data, apply business logic, process transactions, and escalate intelligently. Their Service Cloud helps businesses “deflect 30% of cases” out of the box.

Territory 107
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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. How do AI agents in financial services help firms grow business? Let’s dive in.

Service 52
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The $939B Question: Is AI Eating SaaS or Feeding It?

SaaStr

These aren’t general-purpose tools — they’re laser-focused solutions targeting specific SaaS incumbents: Healthcare & Life Sciences : 14 companies in CB Insights’ AI 100 Disrupting: Epic, Cerner, Veeva Advantage: Domain-specific data and regulatory expertise Financial Services : AlphaSense ($1.4B

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Will the EU disrupt AI-powered customer support?

Martech

Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide).

Customers 113
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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. It employs specialized teams to handle regulated markets such as financial services. Business email address Sign up now Processing.

Customers 118