Remove 2030 Remove Customers Remove Trust
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What marketing can teach the enterprise about AI

Martech

Connecting AI investments to business outcomes To maximize genAI’s potential, CMOs must link AI initiatives to measurable business outcomes, such as increased revenue and enhanced customer experiences. It also delivers softer benefits, such as improving customer satisfaction and reinforcing the brand’s innovation values.

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AI can’t create meaning — that’s still marketing’s job

Martech

The financial trajectory of AI — and why it matters The numbers are staggering: AI in marketing is growing at a 25% CAGR through 2030. They’re turning tech stacks into trust stacks by pairing automation with a buyer-first lens. Salesforce: AI as a trust multiplier Salesforce doesn’t just ship AI features — it embeds ethics.

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5 Characteristics of an Agentforce Company: The Agent-First Blueprint

Salesforce

A product manager accelerates go-to-market strategies via an AI agent that instantly analyzes customer feedback and predicts trends. A salesperson, once drowning in paperwork, now spends their time closing deals, armed with AI-driven insights that anticipate customer needs. Agentforce companies embrace AI agents to scale digital labor.

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How Gen Z values are changing marketing

Martech

They are also projected to have the fastest growth in spending power a 4.02% CAGR reaching around $12 trillion by 2030. Social hubs like TikTok, Reddit, X and Bluesky, let companies engage and enhance brand trust more than ever. Thats double the speed of previous generations.

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How Enterprise Companies are Buying AI (or Not) with ContextualAI, Anthropic, Glean, and Unusual Ventures

SaaStr

They want to use AI to improve the products they sell to their customers. Some of the biggest use cases for AI in the enterprise are across customer support, sales and marketing, and engineering — ie helping developers test code and troubleshoot issues. Enterprises are looking for two big themes. Compliance matters. Security matters.

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How Large Corps Build Sustainable Business Models To Combat Climate Change

Salesforce

The first step toward honoring the United Nations’ Sustainable Development Goals (SDGs) , the North Star to-do list for people and the planet by 2030, is to create sustainable products. Accenture brings deep sustainability expertise, and Salesforce powers the business imperative with a trusted platform.”.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Trust/Ethics. Personalization and customization of physical augmentations could be costly and highly regulated. By 2030, digital information and technology can help reduce global greenhouse gas (GHG) by 15%. The Royal Society estimates that digital can account for one-third of GHG reduction in the UK by 2030.