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Acquisitions signal agencies are betting on influencer marketing

Martech

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. billion in 2024 and expects it to grow at a compound annual growth rate of 38% from 2024 to 2030.

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AI can’t create meaning — that’s still marketing’s job

Martech

Launch a campaign before lunch? The financial trajectory of AI — and why it matters The numbers are staggering: AI in marketing is growing at a 25% CAGR through 2030. Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? No problem. The broader AI industry? trillion by 2032. trillion by 2034.

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Cloud is Eating all of Technology and Software… Is it Sustainable?

SaaStr

If you’ve been to any recent SaaStr Annuals, you’ll know that one staple of the event is Byron Deeter of Bessemer Venture Partners launching the latest edition of Bessemer’s State of the Cloud — live. By 2030, it is predicted to take over all technology and software. appeared first on SaaStr.

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5 Characteristics of an Agentforce Company: The Agent-First Blueprint

Salesforce

Theyre pioneers in a new era where technology and human ingenuity converge to create unparalleled value, scale, and innovation. Global GDP is expected to be 14% higher in 2030 the equivalent of $15.7 Agentforce companies stay ahead with intelligent workflows that adapt in real time Agentforce companies dont just deploy new technology.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

For example, it prompts IT leaders to look beyond just impactful technology trends. Ignoring or devaluing non-technology trends will only result in gaps in the strategic planning process because your inputs are incomplete. The seven key areas are: Technological. The evolution, impact and disruption of technology change.

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8 Out of 10 SaaS Founders Are Burning Cash Faster Than Ever — And Why YC is On Fire (SVB’s 2025 Data Breakdown)

SaaStr

Incubators and Accelerators Now Account for 24% of All VC Deals The Surprise : Despite being largely overlooked in venture discourse, startup launch programs accounted for nearly a quarter of all US VC deals. They’re not just launching companies they’re democratizing access to venture capital.

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Top 3 marketing use cases for the B2B metaverse

Martech

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. There’s a plethora of emerging technologies, along with daily news updates about these immersive technologies’ promise and potential downside. “How?” ” you might ask.

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