Search Engine Land

SEPTEMBER 25, 2023

Specifying spend across channels is a good way to doom yourself to the fate of spending too much on certain channels and not enough on other, more incremental sources of revenue. Instead, integrate your CRM data to understand cost per down-funnel metrics (for B2B) or cost per CLTV (B2C and ecommerce). and a handful at $8.

Campaign 121

Campaign CRM B2C B2B 121

SaaStr

MARCH 2, 2022

Every step of the customer acquisition funnel must be measured and studied. You can instrument this entire funnel to iterate and discover what ultimately works. Allow open source community to be a force multiplier. Many frameworks exist to build messaging and sales enablement. Use data to lead the way. Data is essential.

A/B testing 78

A/B testing Pipeline Launch Growth 78

ConversionXL

JUNE 16, 2022

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. In the coach’s playbook, every player knows their role and what they must do to make the play work. Marketing funnel. top-of-the-funnel for raising awareness or button-of-the-funnel for driving sales).

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

JULY 17, 2014

Which funnel steps, which layers of your site, which specific pages are leaking money? 1: Funnel Visualization. Every site that has a funnel (most do) should start with funnel visualization. This google analytics report will tell you how much traffic is dropping off at each funnel step. How do you do that?

Conversion 132

Conversion UX Start-ups Construction 132

Search Engine Land

APRIL 1, 2024

Did the page used to get traffic, but not now? Taking the above example, if you are trying to rank for “what is embroidery,” but your page only discusses the best type of materials to use in embroidery, Google will know that a user will be unsatisfied with the content of your page. Has it never ranked for any keywords?

Technique 120

Technique Legal User Experience Represent 120

Sales Hacker

FEBRUARY 28, 2019

Have you considered reconnecting with your old sales leads? Getting traffic and leads is the biggest pain of 63 percent of all businesses. Source: HubSpot. Source: Unsplash. Source: Unsplash. Organize it to integrate with your conversion funnel. Source: Unsplash. Source: Unsplash.

Technique 101

Technique Gaming Follow-up Sales 101

ConversionXL

MAY 27, 2022

Very few, if any, of these interactions are with a sales rep. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you.

Campaign 95

Campaign Lead generation Pipeline B2B 95

Hubspot

AUGUST 30, 2023

But what changes will it bring to the sales industry? Will it be the end of salespeople, or will it become the secret weapon to help sales reps work more efficiently? Furthermore, we’ve interviewed leading sales teams to collect 11 AI sales predictions that you should watch in 2023. Let’s jump to the nitty-gritty.

Cross-sell 59

Cross-sell Price Sales SQL 59

Hubspot

JUNE 4, 2019

You know them, you love them, you lay awake late at night thinking of them. But they’re always there for you, increasing conversions, netting new leads, and driving traffic to the offers you’ve worked so hard to create. Image source: Neil Patel. Image source: Variety. Image source: HubSpot. Splash Page.

Campaign 101

Campaign Drivers/motivators Price Lead generation 101

Hubspot

MAY 29, 2019

Ultimately, the tool allows you to: Grow your traffic, convert leads, and prove ROI for your inbound marketing campaigns. Shorten deal cycles and increase close rates with the provided sales tools. Image Source. Ahrefs is a comprehensive SEO tool to help you punch up your website traffic. Image Source.

A/B testing 78

A/B testing Price CRM Start-ups 78

ConversionXL

FEBRUARY 11, 2016

According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. Companies know more about you than ever before. Hell, Facebook knows whether you vote liberal or conservative and whether or not you attend church on Sundays. Compared to 85.6

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

CloserIQ

JULY 29, 2019

Every sales professional has hundreds of prospects who either didn’t answer their calls or emails, told them to get lost, or actually started going through the process — but ultimately, didn’t convert but we need to re-engage those old leads to turn it around. . 8 tips to Re-engage leads. We’re not here to shame anyone.

Contact 86

Contact Pitch Start-ups Up-sell 86

ConversionXL

AUGUST 17, 2017

What we know today as a “website redesign” isn’t what it used to be. Image Source. In our methodology at Slipstream Digital , steps 1-8 are all about planning and prioritizing: gathering data insights, user surveys, user testing results, site drop-off reports etc. What are the highest value pages on the site?

Process 103

Process A/B testing Objectives and Key Results UX 103

SalesHandy

MAY 1, 2020

While moving through the sales cycle, sales prospecting comes as its first step and is considered as an essential part. From the famous quote “ Sales prospecting is where the salesperson makes their money. ”, you can easily understand how essential it is for any salesperson to learn the best sales prospecting techniques.

Prospecting 87

Prospecting Cold Call Technique Sales 87

Hubspot

DECEMBER 2, 2020

A direct result of increased brand awareness is driving leads, and 37% of consumers name social media as the most significant source of inspiration for their purchases. The value of social media advertising is clear, as 58% of marketers say that social media has helped them boost sales. Sales Prospecting. Influencer Marketing.

Meeting 101

Meeting Promote Follow-up Represent 101

ClickFunnels

NOVEMBER 10, 2021

The post 8 Steps To Create a Killer Lead Generation Plan appeared first on ClickFunnels. From my experience, better planning also helps to mitigate the main challenges that marketers face — first and second of which are “generating traffic and leads” and “proving the ROI of our marketing activities”. There are 8 steps.

Lead generation 239

Lead generation Follow-up Campaign Niche 239

ConversionXL

JUNE 27, 2016

Set up measurements for your KPIs and identify leaks in your funnel.” You have a ton of data at your fingertips, so if you don’t know what you’re looking for, you won’t find it. And when you do find it, you need to know what you’re going to do with it. And those who don’t?

A/B testing 72

A/B testing Conversion User Experience Start-ups 72

ConversionXL

FEBRUARY 7, 2014

Content strategies that help you know exactly who your customers are. & image source. So how do you know if you have a “good product?” Step 2 – Know Your Customer. image source. Step 3 – Build A Plan To Increase Sales. image source. & a lot more. Calculate Your Churn.

E-commerce 93

E-commerce Cross-sell Up-sell Growth 93

ConversionXL

FEBRUARY 27, 2019

You own the traffic—it’s not subject to the whims of Facebook or Google. Or you may send out sales emails to increase revenue. Let them know why the article will help them. Once you know, you can craft email copy that helps them achieve that deeper, emotional desire. Here are three key sources of VoC data.

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

ClickFunnels

JANUARY 26, 2022

The post 8 Proven Traffic Sources for Your Sales Funnel appeared first on ClickFunnels. The beauty of Internet marketing comes in the fact that you’re never tied down to a single source of revenue. Businesses have options galore when it comes to building their sales funnels online.

Niche 246

Niche Click Through Rate Sales A/B testing 246

Hubspot

JANUARY 27, 2020

You hit the number at any cost (You know you've got a problem when you start taking short-term gains that create long-term pain). And you know what I love? And almost, you know, become famous for it.". Then the partner team pulls from a different data source entirely so they can take credit for more revenue.

Growth 98

Growth A/B testing Campaign Electricity 98

ConversionXL

JANUARY 31, 2014

Do This: Really get to know your market. note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). How To Identify Your Target Market & Make More Sales. Building Your Marketing Funnel With Google Analytics. image source.

A/B testing 134

A/B testing E-commerce Conversion Up-sell 134

ConversionXL

JANUARY 28, 2016

Here they provide a histogram of the probability of an outcome between two values: Image Source. If you’re facing an inconclusive test, look at the test performance across key segments like devices, traffic sources and whatever else makes sense for your business. Image Source. Iterative Testing and When To Persist.

A/B testing 66

A/B testing E-commerce Follow-up Conversion 66

Hubspot

FEBRUARY 17, 2016

Believe it or not, driving traffic to your website -- albeit challenging -- isn't enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. Don't know a thing or two about either?

A/B testing 72

A/B testing Conversion Price Contact 72

ConversionXL

SEPTEMBER 3, 2014

But, just knowing who you’re talking to isn’t enough. In 2014, amazingly nearly 8 in 10 marketers of global companies are continuing to rely on customer acquisition strategies when they agree it’s cheaper to simply retain their customers. Image Source – Marketing Charts. Image Source: Adaptive Path.

Customers 127

Customers Retail User Experience Cross-sell 127

ConversionXL

NOVEMBER 6, 2017

If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments. Knowing these finer details can help meaningfully shift your metrics in a positive direction, where they may have once been plateauing. Image Source. vs. mobile traffic.

A/B testing 112

A/B testing Drivers/motivators Follow-up Real Estate 112

ConversionXL

MARCH 28, 2014

If you’re a B2B software company you’ll be happy to know a Forbes study titled “Video in the C-Suite” revealed that 59% of C-Suite executives would prefer to watch video over reading text if both are presented on a page. image source. image source. Quite simply, because they work. The video thumbnail.

Objectives and Key Results 122

Objectives and Key Results Education Start-ups Entertainment 122

Hubspot

MARCH 12, 2018

Where Sales Prospecting Went Bad. I'm not sure where sales prospecting went bad. I don't know what happened exactly. My theory is that someone applied some math to this whole prospecting sales funnel-y thing and realized that spam is actually a decent prospecting method. before reading the rest of this article.

Prospecting 101

Prospecting Referrals Sales Up-sell 101

Hubspot

MAY 8, 2012

You know, those dedicated blog readers that keep coming back to your blog on a regular basis? But the fact of the matter is, the more subscribers you can get to opt into your blog the wider you can expand the top of your funnel, and the more people you'll have coming to your website. 8) Leverage Social Proof.

Real Estate 77

Real Estate Promote Networking Engineering 77

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Hubspot

DECEMBER 18, 2014

Next thing you know, a $5 bill was placed on the piano with a Taylor Swift request. This landing page directly addresses a source of low-self esteem that many people face, but then offers a solution to mitigate it. You read that right--eliminating one field added 8 figures in revenue. the woman yelled into the mic.

Conversion 75

Conversion CTR E-commerce Lead generation 75

ConversionXL

FEBRUARY 3, 2022

WordStream confirmed that seven days was plenty of trial time, and they didn’t need to waste resources chasing customers down a longer funnel. It starts with the premise that the marketer doesn’t know the ideal strategy or messaging, and the only way to establish this is through testing.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

Hubspot

MARCH 19, 2013

This could mean anything from registering for an event, downloading content and converting into leads, or encouraging prospects to move further down your marketing funnel toward sales-readiness. 8) DON’T use vague, cliché, or passive language. A homepage is a dumping ground for all miscellaneous traffic.

A/B testing 77

A/B testing Trust Promote Engineering 77

Hubspot

DECEMBER 30, 2011

You're not driving enough traffic to your content from organic and paid search. In order to generate leads , you first need a solid chunk of traffic that you can convert. Sheer quantity of leads might not be the only condition of your lead generation agreement with your sales team. So where do leads come from?

Real Estate 56

Real Estate Lead generation A/B testing Consult 56

Hubspot

DECEMBER 4, 2012

You can catch 8 of them in this blog post, and be sure to download the full guide if you're curious about what the other 12 will mean for your marketing in 2013. Over the years, effective search engine optimization (SEO) was all about knowing the tricks of the trade. Prediction: Marketers Will Know Thy Customer.

Campaign 78

Campaign Technology Technology Engineering 78

Hubspot

AUGUST 21, 2023

Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions. Go-To-Market Plan Methodologies I've seen two major methods for developing a go-to-market strategy: the funnel and the flywheel.

Go To Market 69

Go To Market Process GTM Launch 69

SaaStr

OCTOBER 10, 2019

I’m assuming that most people in the room, know Typeform, but maybe not all of them. So I’m at the top of the funnel. No and also still nowadays, and we are like five years in the market still nowadays, depending on the month, 75 to 80% of the people who sign up, they come from sources that prove that they know our brand.

Referrals 53

Referrals Start-ups Follow-up Product 53