Search Engine Land

FEBRUARY 23, 2024

I am the first generative AI chatbot for search marketers. Prompt: What are the three most important areas you would focus on when creating a SEO technical audit? Answer: When creating a SEO technical audit, there are three key areas that I would recommend focusing on: 1. I am trained with Search Engine Land content.

Construction 117

Construction Engineering Presentation User Experience 117

Search Engine Land

MAY 10, 2024

Traditionally, we create content based on research and theory, wait months to see how it ranks, then iterate if needed – an ongoing cycle. However, the rise of social search platforms presents an opportunity to accelerate this process. Experimentation is an underutilized tool in content strategy for SEO.

User Experience 111

User Experience UX Technique Engineering 111

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Find Artificial intelligence requires data to function effectively.

Technology 140

Technology Technology Campaign Technique 140

Search Engine Land

SEPTEMBER 20, 2023

We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms and verify our identity. Learn more by registering and attending “Unleash the Untapped Power of Email Address Intelligence,” presented by AtData. Email is an integral part of our personal and professional lives.

Engineering 131

Engineering Campaign Presentation Customers 131

Search Engine Land

FEBRUARY 21, 2024

It then removes the background, and you can use the Backdrop feature to pick a new background from a carousel of options or create one by inputting a prompt, such as “National Park” ad demonstrated in the screenshot below: When you share the Story, the prompt becomes a sticker that others can then use.

Gambling 116

Gambling Presentation Start-ups Product 116

Search Engine Land

FEBRUARY 19, 2024

Discovery It is critical to be discovered for brand and location-based queries by: Creating the most comprehensive listing on Google Business Profile (GBP) and vertically specific authoritative channels. Here are the core ingredients for discovery: Understand your customers’ needs by leveraging their search data effectively.

Objectives and Key Results 114

Objectives and Key Results Territory Real Estate Hospitality 114

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The key to unlocking value lies in alignment between your sales, marketing, and customer success teams—an alignment that comes from a singular, unifying force: customer understanding.

Growth 114

Growth Customers Objectives and Key Results Teamwork 114

Martech

JUNE 12, 2024

We know martech and demand generation strategies work best to engage prospects when brand recognition is present. Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

Customers 88

Customers Cross-sell Education Account management 88

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. If there is one thing that’s true about modern search marketing, it’s a dependence on very deep, user-level data. These changes will present a challenge for marketers.

A/B testing 129

A/B testing Click Through Rate Campaign Trust 129

Search Engine Land

NOVEMBER 20, 2023

After months of seeing Google’s Search Generative Experience (SGE) in action, it’s not the digital marketer’s apocalypse many thought it would be. Here’s how marketers should prepare for Google’s SGE. Get the daily newsletter search marketers rely on. How can marketers prepare for SGE?

Engineering 132

Engineering Niche Presentation Follow-up 132

Search Engine Land

JUNE 6, 2024

I attended Google Marketing Live (GML) 2024 at Google’s Mountain View headquarters, and it was quite an experience. The assistant can function as a digital memory, helping consumers recall any experiences they’ve shared with it, creating another opportunity for marketers. Get the daily newsletter search marketers rely on.

CTR 105

CTR Click Through Rate Drivers/motivators Technology 105

Search Engine Land

APRIL 1, 2024

User-generated content (UGC) has emerged as a powerful tool for enhancing search marketing. The core: Establishing and leveraging authenticity, engagement Authenticity and community engagement are fundamental to effective search marketing. Search marketing today mirrors real-world human connections.

Campaign 107

Campaign Strategize Launch Promote 107

Search Engine Land

MAY 28, 2024

In leadership positions, we look for a blend of colors in the top 5, ideally with at least 3 colors present, with 4 being extremely rare but desirable. Orange tends to present itself in those who come across as natural-born leaders, with the confidence to lead a group. They’ve shifted in position, but remain present.

Relationship building 107

Relationship building Strategize Clients Presentation 107

Search Engine Land

OCTOBER 25, 2023

But Google has also said to stop relying so much on Google’s framework for quality and start exploring how to create something unique that connects with your audience. This means the ideas presented: Are well-supported. This increases the overall effectiveness of the content. Get the daily newsletter search marketers rely on.

Objectives and Key Results 119

Objectives and Key Results Presentation Engineering Trust 119

Search Engine Land

FEBRUARY 9, 2024

These platforms index and rank webpages based on keywords, backlinks and other factors, presenting them in an ordered list in response to user queries. As far as users are concerned, they are doing so more effectively. It should signify an innovation in executing search marketing strategies and thinking about platforms.

Engineering 125

Engineering Meeting Presentation User Experience 125

Search Engine Land

DECEMBER 6, 2023

Generative AI can help organize inventory, content and demand data to create the optimal internal linking structure. It creates a more user-friendly experience by considering the right mix of supply and demand data and user preferences, ultimately boosting user engagement. Get the daily newsletter search marketers rely on.

Niche 134

Niche User Experience CTR Click Through Rate 134

Search Engine Land

AUGUST 30, 2023

Insufficient audience targeting If you’re new to B2B marketing or used to seeing Meta’s audience sizes of millions of people, you may be surprised to learn that audience size is way too broad for anything on LinkedIn – even if you’re aiming for pure awareness. Get the daily newsletter search marketers rely on.

B2B 135

B2B Campaign Lead generation Represent 135

Search Engine Land

JUNE 5, 2024

With constant updates and the push to accept AI and automation, it can be easy to feel overwhelmed and discouraged as a paid search marketer. A frequent misconception is that you lack the skills to explain or create presentations effectively on campaign strategy. But you aren’t alone.

Growth 101

Growth Niche Construction Campaign 101

Martech

MARCH 6, 2024

There’s a problem with the infusion of generative AI into marketing: finding people with the skills to use it. This isn’t just a problem for marketing, of course. Q: You’re a data scientist, but most marketers aren’t. It enables marketers to ask questions about the data. How can they learn those sorts of skills?

Engineering 92

Engineering Campaign Presentation Consult 92

Martech

APRIL 10, 2024

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. Forget the bells and whistles, the jargon-filled presentations and promises of a one-size-fits-all solution. The market is saturated with me-too products, copies of copies with little to differentiate them.

Pitch 100

Pitch Product Electricity Healthcare 100

Highspot

MARCH 21, 2024

Sales vs. Marketing Emails Different Types of Sales Emails Steps to Crafting the Best Sales Email When Should You Send a Sales Email? Sales Email Success Metrics Sales vs. Marketing Emails Sales emails are a sales rep’s digital handshake. Understand The Value You Bring to The Market Competition is fierce in B2B sales.

A/B testing 96

A/B testing Sales Follow-up Click Through Rate 96

Martech

SEPTEMBER 20, 2023

We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms and verify our identity. Learn more by registering and attending “Unleash the Untapped Power of Email Address Intelligence,” presented by AtData. Email is an integral part of our personal and professional lives.

Campaign 99

Campaign Presentation Customers Sales 99

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It’s a driving force behind effective consumer engagement. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. Consumers now demand tailored brand interactions.

Objectives and Key Results 116

Objectives and Key Results Strategize Legal A/B testing 116

Search Engine Land

NOVEMBER 21, 2023

This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. By leveraging keyword research and SEO best practices, PR initiatives gain enhanced visibility and reach, effectively capturing the desired audience’s attention.

Objectives and Key Results 124

Objectives and Key Results Strategize Non-Profits User Experience 124

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. Consumers now access multiple devices and use diverse channels where they expect their favorite brands to be present. Tailor your strategy accordingly.

Customers 116

Customers A/B testing Strategize User Experience 116

Partners in Excellence

APRIL 5, 2024

Adaptation and Resilience : The need to adapt to changing markets, technologies, and client needs, as well as resilience in the face of rejection and setbacks, is a theme that underscores the dynamic and sometimes challenging nature of sales. This altruistic aspect of sales is a significant motivator for many.

Sell 124

Sell Cross-sell Drivers/motivators Education 124

Search Engine Land

NOVEMBER 8, 2023

To scale your PPC efforts and reach a broader audience effectively, you need a strategy encompassing every stage of the customer journey, from brand discovery to taking action. This article will explain the importance of full-funnel PPC marketing and provide a solution for effective reporting with Looker Studio.

Campaign 115

Campaign Clients Lead generation Presentation 115

Partners in Excellence

JANUARY 3, 2024

.” Possibly, last quarter, you were asked to develop your account plan, but certainly in the next month or so, you will be asked to develop and present your account plan. Usually, we pull out last year’s presentation. But effective account plans are action plans for what we would like to accomplish with the account.

Cross-sell 85

Cross-sell Presentation Sell Process 85

Search Engine Land

FEBRUARY 29, 2024

Understanding the impact SGE has on ads in Google SERPs is crucial for businesses and marketers so that they can make data-led decisions for more effective marketing. When SGE snippets with text were present (18,455), the study found: Ads appeared at the top 4,280 times (23.19%). Why we care. The findings.

Niche 135

Niche Retail Presentation Closing 135

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences. Journey stage tagging. Product and service tagging.

A/B testing 92

A/B testing Strategize User Experience Technology 92

Martech

OCTOBER 26, 2023

I recently spoke at a marketing conference and, unsurprisingly, AI took center stage in many discussions. My presentation centered on the need for marketers to move beyond generative AI and start using AI to gain deeper insights into their customers. The meeting was going to focus on a new technology called marketing automation.

Technology 104

Technology Technology Drivers/motivators Presentation 104

Search Engine Land

APRIL 20, 2023

Based on an internal presentation for advertisers obtained by the Financial Times , the Alphabet-owned company plans to utilize AI for generating unique ads using materials provided by human marketers. The presentation, titled “AI-powered ads 2023,” describes how generative AI opens up new possibilities for creativity.

Campaign 102

Campaign Presentation Technology Technology 102

Search Engine Land

DECEMBER 21, 2023

During that time, Google’s attitude toward AI-created content evolved. The result: Lots of AI-created, low-quality content flooding the web. In a 2016 presentation says: “We do not understand documents. Google engineer Paul Haahr presented “ How Google Works: A Google Ranking Engineer’s Story ,” at SMX West in 2016.

Gaming 139

Gaming Engineering Presentation UX 139

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

B2B 115

B2B Cross-sell Pharmaceutical Account management 115

Search Engine Land

MARCH 27, 2024

The creation of an Amazon ads library will offer marketers valuable insights into how the retail giant showcases and profits from campaigns. This will empower them to optimize their ads more effectively for better performance on the platform. What is the Digital Markets Act (DMA)? Why we care. ” What Amazon is saying. .”

Non-Profits 108

Non-Profits Retail Follow-up Campaign 108

Sales Hacker

MARCH 19, 2024

Katrina Wong is the Divisional CMO / VP Marketing at Twilio Segment. She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. She has also created award-winning integrated campaigns with data storytelling. 32:35) The power of integrated marketing and team dynamics. (35:26)

GTM 86

GTM Management Consulting Growth Pipeline 86

Sales Pop!

MAY 14, 2024

This decision often comes down to which service is presented in the most clear, accessible, and engaging way. No matter if you’re a yoga instructor, a marketing guru, or a legal consultant, the way you present your services on your site can make or break your business. Making this encounter as impactful as possible is essential.

Presentation 52

Presentation Service Product Niche 52