Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B 118

B2B Drivers/motivators Campaign B2C 118

Search Engine Land

OCTOBER 4, 2023

LinkedIn has started rolling out a new tool that leverages AI to simplify ad creation. LinkedIn’s Accelerate campaigns can help streamline the ad creation process, saving time and resources, while also enhancing ad performance through data-driven insights and optimization. What are some best practices for targeting?

Campaign 116

Campaign B2B Engineering Technology 116

Martech

JUNE 10, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Regular and timely follow-up can help build trust and credibility with potential clients.

A/B testing 86

A/B testing Consult Campaign B2B 86

Martech

OCTOBER 11, 2023

The ones who just post… anything and everything. In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. Instagram (IG) is now one of the four essential platforms for B2B (YouTube, LinkedIn and Facebook, to a lesser extent).

B2B 122

B2B X-functional Pharmaceutical B2C 122

Search Engine Land

MAY 6, 2024

So if you want the bullet points, here’s my best attempt: A mentor : Mark understood the world and how to win within its parameters better than anyone. He invested so much time in helping others hone public speaking chops, as well as how we interact with people. Mark was a husband to his best friend and partner Bobby Maine.

X-functional 123

X-functional Sports Represent Start-ups 123

SaaStr

MAY 31, 2024

1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. They were looking to do at least 4-5 jobs at the same time now. It changes over time,” Jason shares. I’m out of here.”

Drivers/motivators 89

Drivers/motivators B2C Pipeline Follow-up 89

Martech

APRIL 15, 2022

The quality of the content you publish on social media channels matters, but so does when you post it. That may be obvious; what is less obvious is that the optimum times for publishing can change from year to year. Read next: 3 social media trends impacting marketing in 2022. The best times to engage. Why we care.

B2B 141

B2B Product Customers 141

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. LinkedIn: Marsha Collier (12.8K

E-commerce 109

E-commerce Retail Entertainment Launch 109

Sales Hacker

OCTOBER 10, 2023

We have a special episode this week, a community mashup with the best community leaders in the game! The post GTM 63: Community Mashup with The Best in the Game ft. And…monthly bonus podcast episodes dropping the first Thursday of every month. Kathleen Booth, Erica Kuhl, & Holly Firestone appeared first on GTMnow.

GTM 105

GTM Gaming Growth Go To Market 105

Search Engine Land

APRIL 12, 2023

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. In this guide, you’ll learn how to optimize your profile to tap into that power and make LinkedIn work for you – driving more connections and better clients. Let’s get into it, shall we?

Real Estate 121

Real Estate Clients Networking Follow-up 121

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 104

B2B Objectives and Key Results Strategize CRM 104

Partners in Excellence

OCTOBER 31, 2023

Takes less than 90 min of your time and you can leverage the assets forever. I responded in my best R2D2 mode: Dear 7Zc591L4F283Gs567432H8Mt, I’m a little confused by your marketing technique. Then I go to my LinkedIn feeds. I see post after post on sequencing and ramping the volumes. Then I realized.

Technique 137

Technique Prospecting B2B Clients 137

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. Then you have to communicate with them in the best possible way, at the right time and with the information they’re looking for. Here’s our list of the top B2B marketers to follow. Great tagline: “Because no one goes to school for B2B Marketing.”) followers).

B2B 119

B2B GTM Pipeline Consult 119

Sales Hacker

JANUARY 19, 2024

LinkedIn has exploded as a social channel. You might have even initially heard of my newsletter through LinkedIn. This called for insight from one of the most knowledgeable on LinkedIn’s platform – let’s get into it. The goal is to compel users to click “see more” to increase dwell time and in turn, reach.

Growth 97

Growth GTM CRM Launch 97

Search Engine Land

OCTOBER 3, 2023

Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? Get the daily newsletter search marketers rely on.

Conversion 120

Conversion SQL Campaign CRM 120

Search Engine Land

MARCH 21, 2024

Every year brings a ton of change in digital marketing. This is sparking unrest for paid and organic marketers alike – and putting an even bigger emphasis on paid and organic teamwork, as I discussed in my recent presentation at the MarTech Spring Conference (registration required). Get the daily newsletter search marketers rely on.

Teamwork 117

Teamwork Click Through Rate Education Campaign 117

Search Engine Land

NOVEMBER 20, 2023

LinkedIn collaborative articles Monthly visits : 1.5 only) LinkedIn is the most popular social networking site for people who want to build relationships, learn and figure out a way to do business online. LinkedIn collaborative articles program was launched early this year, and it reached over 1.5 million organic users.

A/B testing 133

A/B testing Click Through Rate Real Estate Niche 133

Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. Traditional job postings are effective at attracting those actively seeking opportunities. Get the daily newsletter search marketers rely on.

Healthcare 137

Healthcare Strategize Promote Campaign 137

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. Significantly better results than the post by ChatGPT.

Objectives and Key Results 118

Objectives and Key Results Campaign Referrals Gaming 118

SaaStr

APRIL 8, 2024

So as growth decelerated rapidly for many in SaaS in 2022-2023, one of the first things cut was marketing. Cut marketing, you’re often cutting future growth. If you cut your marketing budget too far, and now pipeline looks, well … light … that’s on you. And second, why is PLG a marketing strategy?

Pipeline 102

Pipeline Growth Campaign Prospecting 102

Martech

MAY 2, 2024

Marketing to buying teams is not the same as marketing to accounts. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Influencers Make my job easier.

B2B 116

B2B Drivers/motivators CRM GTM 116

Martech

APRIL 20, 2023

Customer experience is the most important and toughest part of marketing. Jay Baer Jay is a customer experience and marketing keynote speaker and emcee who has written six best-selling books on customer acquisition and retention and founded five multi-million dollar companies from scratch. The scale alone can be staggering.

Customers 107

Customers Non-Profits GTM Consult 107

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. followers) LinkedIn: KathPay (7.4k

Consult 120

Consult Follow-up Growth Promote 120

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. Without further adieu, we present in alphabetical order, MarTech’s content marketing experts to follow. Brand Quarterly Magazine ranked Scott as one of the 50 most influential marketing thought leaders.

Education 106

Education Networking B2B Presentation 106

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B 124

B2B Represent Campaign Strategize 124

Search Engine Land

DECEMBER 15, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. CMG allegedly claims that its Active Listening technology can spot potential customers in real-time through everyday conversations. ” Get the daily newsletter search marketers rely on.

Conversion 135

Conversion Territory Pitch Sell 135

Sales Hacker

DECEMBER 5, 2023

May Habib started her career in banking at Lehman Brothers in 2007, a very interesting time to be in the frontlines of that world. Writer has one of the best marketing teams and has spread like wildfire with customers, including Spotify, HubSpot, L’Oreal, Accenture, and many more. May started Writer in 2020.

GTM 96

GTM Customers Finance Represent 96

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. You need to be on top of everything all the time and long before the event begins. LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K

Management Consulting 104

Management Consulting Consult Follow-up Education 104

Martech

JUNE 12, 2024

We know martech and demand generation strategies work best to engage prospects when brand recognition is present. Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

Customers 88

Customers Cross-sell Education Account management 88

Heinz Marketing

MAY 16, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. Some of the most popular video platforms include YouTube, Instagram, Facebook, TikTok, and LinkedIn.

Entertainment 107

Entertainment Consult Gaming Promote 107

Sales Hacker

JANUARY 22, 2024

Max Altschuler is the Founder and General Partner of GTMfund , an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. He then took over as VP of Marketing for rapidly growing Outreach. The changing landscape of VC and go-to-market. Max has been published by Forbes, Inc.,

GTM 82

GTM CRM Pipeline B2B 82

Search Engine Land

JANUARY 27, 2023

In the early 2000s, web search was mostly limited to search engines and online directories available at the time. I believe it’s time for SEO professionals to think beyond Google and search engines and start looking at search holistically. Get the daily newsletter search marketers rely on. But we have come a long way since then.

Engineering 130

Engineering Networking Entertainment Follow-up 130

Martech

MAY 17, 2024

It’s going to transform B2B sales and marketing, right? You’ve been on LinkedIn. Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. The crypto and EFT experts from 2022 have become AI experts in 2023.

B2B 114

B2B Strategize Technology Technology 114

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Education 97

Education Entertainment Networking Legal 97

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 124

Strategize B2B B2C Trust 124

Hubspot

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? LinkedIn can even become a key business driver for your company.

Real Estate 76

Real Estate X-functional Networking Drivers/motivators 76

PandaDoc

AUGUST 9, 2023

LinkedIn has become the world’s standard professional network. There are more than 200 million LinkedIn users in the US alone. LinkedIn is a tool for career advancement. Learn to optimize your LinkedIn profile, and it can become an excellent resource for finding both potential employers and potential customers.

Networking 83

Networking Legal Cross-sell Teamwork 83