Martech

MAY 15, 2024

She tells us that the attention given to AI start-ups drove Silicon Foundry to start looking closely at marketing use cases. The firm is independent, holding no equity in the startups it evaluates or recommends. Marketing was not really part of this scope until this AI lifecycle. Where can they reduce marketing spend?

Retail 91

Retail Cross-sell Technology Technology 91

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. We’ll also look at misconceptions that keep marketers from putting these into play — and tech options to enable them. Brand affinity.

Hospitality 113

Hospitality Drivers/motivators Clients Growth 113

SaaStr

NOVEMBER 15, 2022

So those of us who know Vista Equity Partners (and many of you may not) think of it as one of the largest Private Equity firms buying SaaS companies. So Vista knows exactly what’s going on in SaaS buying now, especially enterprise and mid-market. So am I seeing a broad slowdown across our platform? Perhaps the largest.

Represent 121

Represent Growth Product 121

Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. This presents a challenge and an opportunity for marketers. The demand for Black creators isn’t yet enough to overcome a persistent pay equity gap compared to white influencers.

Represent 103

Represent Follow-up Campaign Presentation 103

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Government 116

Government Campaign Follow-up Conversion 116

Martech

NOVEMBER 27, 2023

Brand sponsorships require some very sophisticated matchmaking. Success depends on both sides sharing brand and organizational values. And so we developed the Angel City sponsorship model where 10% of our sponsorship dollars go back into the community in our social impact platform of equity essentials and education.”

Sports 91

Sports CRM Gaming Pitch 91

Martech

NOVEMBER 2, 2023

As a marketer, you might think that the more time people spend online, the more opportunities we have to capture their interest through marketing. Before we started piling millions of terabytes of data daily, marketing aimed to capture a significant portion of available consumer interest (or mindshare). But it’s simply not true.

Repeat business 112

Repeat business Trust Start-ups Market share 112

Martech

NOVEMBER 3, 2023

Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments.

Customers 102

Customers Retail Campaign Trust 102

The Advantexe Advisor

NOVEMBER 10, 2023

It is a question that is asked in 100% of the Business Acumen training program s conducted by Advantexe and it never fails to be a provocative conversation in our business simulation debriefings, “Did our investments in social media marketing really work, or is it just the latest fad?”

Conversion 67

Conversion 67

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Product 110

Product GTM Construction Launch 110

Hubspot

JULY 28, 2020

The only exception is when I'm shopping from a brand I trust. When it comes to this brand, I know it's gonna be great.". This is known as brand equity. Consumers influence the public perception of businesses, building positive or negative brand equity. How to Measure Brand Equity.

Finance 94

Finance Price Launch Campaign 94

SaaStr

MARCH 2, 2023

Dear SaaStr: When Do You Start to Develop a Brand in SaaS? At that point, you don’t have a world-famous brand or anything. But you do start to have a “mini-brand”, where folks in your top niche or segment start to have heard of you. If your product costs $20,000 a year, your mini-brand might kick in around 100 customers.

Niche 91

Niche Prospecting Product Customers 91

Martech

OCTOBER 10, 2023

Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. As a result, today’s world has given rise to a new breed of empowered consumers who expect more from the brands they support. Consumer behavior has always been a constantly shifting target.

Trust 113

Trust Retail Meeting Launch 113

Martech

NOVEMBER 18, 2021

Conductor has raised $150M in a funding round led by growth equity firm Bregal Sagemount. Some of Conductor’s latest highlights include Content Guidance, providing marketers with on-demand access to AI-driven recommendations for creating winning content. It’s a confirmation of the organization’s people-first mission.

Healthcare 104

Healthcare Finance Retail Growth 104

Search Engine Land

OCTOBER 17, 2023

You might not rank above your competitor just by using their brand name. Still, if you’re a challenger taking on bigger brands, it’s a good way to borrow their brand equity. Dig deeper: How to analyze your SEO competitors and find opportunities Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Angle 128

Angle Strategize Strategic planning Territory 128

Martech

JANUARY 30, 2024

From the CMO perspective, relying on trusted cybersecurity partners safeguards the brand from negative PR, as damaging news coverage of a data breach can have lasting effects even after mitigation. And for marketing teams, it means leveraging data to improve user experiences. HIPAA enters when a certain class of data is at play.

Trust 96

Trust Customers Healthcare Government 96

Search Engine Land

MAY 7, 2024

Get the daily newsletter search marketers rely on. We use N-E-E-A-T-T in the context of E-E-A-T because our data shows that transparency and notability are essential in establishing the bonafide of a brand. Not triggering duplicates of the entity (this splits and dilutes N-E-E-A-T-T credibility equity). Knowledge is power.

Trust 117

Trust Growth Start-ups Education 117

Martech

JULY 18, 2022

A diverse marketing organization aids access to diverse markets. Marketing is all about trust. In fact, 46% of customers will pay more for products and services from brands they trust, according to a Salsify survey. This is an introduction to diversity, equity and inclusion (DEI) for marketing organizations.

Education 82

Education Trust Represent Promote 82

Martech

DECEMBER 29, 2023

And, it makes sense — brands stand to capture more business by stacking similar promotions to capitalize on Black Friday. The reality is that sales events and interruptive discount-related marketing do not create sustainable consumer connections. And how much are our Cyber Week marketing tactics helping or hurting us in the long run?

Trust 96

Trust Drivers/motivators Repeat business Sales 96

Martech

FEBRUARY 2, 2022

Restaurant chain Denny’s has taken the opportunity to feature student athletes in an effort to continue to make an impact with younger diners while keeping momentum in their robust sports marketing play. Multi-channel strategy extends brand reach and exposure for athletes. Diversity, equity and inclusion in Denny’s marketing efforts.

Sports 97

Sports Customers Gaming Launch 97

Martech

DECEMBER 26, 2023

But the sudden, rapid adoption of the latest wave of AI tools that use massive large language models (LLMs) to generate text and artwork for marketers presents a new class of challenges. Marketing’s most basic function is to use tools to find and deliver messages to the people most likely to benefit from the business’s products and services.

Legal 105

Legal Presentation Technology Technology 105

ConversionXL

OCTOBER 7, 2021

However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing. It also gives you a product to market. Image source.

Product 142

Product Minimum Viable Product Price Launch 142

Martech

MARCH 29, 2022

Ratings giant Nielsen is to be acquired by a private equity consortium consisting led by Evergreen Coast Capital Corporation and Brookfield Business Partners at a cost of $16 billion. billion over Nielsen’s market cap and 60% premium over the share price before news broke about the negotiations. The new offer is $6.5 Why we care.

Profit margin 88

Profit margin Negotiate Launch Price 88

Search Engine Land

MARCH 21, 2023

Quality score is one of the few constants in PPC marketing. A higher expected CTR indicates that you are good at getting people to engage with your brand – and making the ad network money. Both digital marketing channels must use this metric as a guide. Get the daily newsletter search marketers rely on.

CTR 93

CTR Campaign Represent Click Through Rate 93

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great? Service mindset The best marketers don’t just sell. Curiosity Curious marketers want to know everything. What are other brands doing?

Strategize 85

Strategize Growth Campaign Legal 85

Search Engine Land

NOVEMBER 29, 2022

In an ideal world, guarding your most valuable asset, your brand, would be effortless. But take off those rose-tinted glasses, and you wake up to the reality that competitors are posing threats to your brand in search every day of the week. But realize your trademarks and brand equity aren’t protected in search.

Engineering 98

Engineering Growth Start-ups Process 98

Search Engine Land

MARCH 28, 2024

Migrating a website is a complex undertaking, but when it involves transitioning global sites across multiple markets, the challenges are exponentially greater. Will you deploy across all markets (common with a CMS “lift and shift” and simple branding), or will this be a major technology update and a complete architecture or content refresh?

Territory 96

Territory Launch Contract Follow-up 96

Search Engine Land

NOVEMBER 6, 2023

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Changes to core navigation and browsing paths can impact user behavior and link equity distribution, causing: A shift in PageRank. However, website migrations come with considerable SEO risks.

CTR 124

CTR UX User Experience Engineering 124

Search Engine Land

JULY 26, 2023

At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. Only 5% of your audience is “in-market” now looking to buy, so your advertising largely hits buyers who will not buy anytime soon. What is always-on marketing?

Click Through Rate 98

Click Through Rate Objectives and Key Results Drivers/motivators Lead generation 98

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Martech

MARCH 14, 2023

The company will continue to operate under the Momentive name and will retain the SurveyMonkey brand. This might be some of the opportunity STG sees in their acquisition, as they are a private equity firm focused on software and data technology. Dig deeper: 75% of marketers still rely heavily on third-party cookies Get MarTech!

Technology 79

Technology Technology Closing Customers 79

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Government 66

Government Campaign Customers Follow-up 66

Martech

MAY 24, 2023

As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Kathleen Voboril who is now a consultant after many years in top marketing positions. Q: How did you get started in marketing? Q: In marketing? A: I did not focus on marketing.

Transportation 96

Transportation Cross-sell B2C Drivers/motivators 96

Martech

DECEMBER 21, 2022

Marketers are going to be measuring and re-measuring their investments in 2023. The next two goals are increasing brand equity (43%) and improving media efficiency (35%). These goals all explain why the three things marketers plan to focus most on in 2023 are: Cross-platform measurement — 55%. Get MarTech! In your inbox.

Retail 78

Retail Networking B2B Service 78

ConversionXL

JANUARY 18, 2022

Brands do that. More than three-quarters of consumers (76%) say they would buy from a brand they feel connected to over a competitor. Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers.

Trust 128

Trust Campaign Hospitality Growth 128

Salesforce

DECEMBER 1, 2022

Hear Blazing Trails, Marketing Trends, IT Visionaries, and more. Tech, sales, and marketing experts speak on our podcast channel about what matters to business leaders. Find new business opportunities in all your brands. I hope you find something that speaks to you and carries you into 2023 feeling inspired. Trending Articles.

E-commerce 96

E-commerce Cross-sell Drivers/motivators Technology 96