Search Engine Land

APRIL 30, 2024

Let’s say you have all kinds of questions about the world: Do I need to wear a jacket out today? What’s the best sushi restaurant near here? You can probably take it off around noon.” Think of a five-letter word that means ‘tired’ ” Oh, and your butler refuses to take any money from you.

User Experience 119

User Experience Niche Service Closing 119

Search Engine Land

JUNE 12, 2024

Here are some highlights of his keynote talk, which included a look back at what the search marketing industry has been through, how the new wave of AI change is nothing new and his bet on the fact that search isn’t going away anytime soon. Should you be exploring in your branded search campaigns? Probably not.

Commission 91

Commission Engineering Negotiate Pitch 91

Search Engine Land

JUNE 10, 2024

So, what exactly is helpful content? Are you meeting Google’s “helpful” content requirements? This article is a one-stop solution guide to help you clarify this question and create content that meets Google’s standards for usefulness, value and, most of all, helpfulness. It’s now a huge part of search.

Angle 113

Angle User Experience CTR Technique 113

Partners in Excellence

JANUARY 18, 2024

One of the sellers asked a question about dealing with customer questions and queries about the products, particularly deeply technical questions. As we spoke, it struck me how we revel in these questions. Customers asking us about the product capabilities, drilling deeply into what the products and solutions do.

Customers 130

Customers Up-sell B2B Trust 130

Partners in Excellence

FEBRUARY 29, 2024

He was very focused on the customers and people he was prospecting. He leveraged trade shows to meet people, then followed up with prospecting notes. He researched others, understanding their roles and what their companies did, creating personalized emails. “What is he interested in talking about?”

Pitch 128

Pitch Prospecting Start-ups Conversion 128

SaaStr

MAY 31, 2024

You can listen to the full podcast here. #1: 1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. . #1: The problem for founders and CEOs is you have to do more with less.

Drivers/motivators 89

Drivers/motivators B2C Pipeline Follow-up 89

Search Engine Land

MAY 14, 2024

In addition to AI Overviews, Google is rolling out new Search Labs AI features , including multistep reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens ask-with-video feature. What are AI Overviews? You won’t see AI Overviews for all your searches.

Click Through Rate 145

Click Through Rate CTR Launch User Experience 145

SaaStr

MAY 21, 2024

How do you build a culture of openness and collaboration as your company scales? Guru is about a decade old and provides AI-driven search for companies where employees can ask questions and find knowledge to do their job. What are the characteristics and traits you want in all employees? Why Do Town Halls?

Meeting 91

Meeting Technique Growth Conversion 91

SaaStr

MAY 10, 2024

The opportunity cost of a failed sales hire is typically around 80% of their annual quota, and the difference on your top line between hiring someone who succeeds and fails is about 70% of whatever their quota is. As a sales leader, the people you hire affect your career trajectory and the career trajectory of everyone on your team.

Price 77

Price Territory Sales Quota 77

SalesProInsider

SEPTEMBER 20, 2023

What a question. A very brave question to ask yourself. And here’s a few more questions to reflect on: What’s in the way of you having the level of success that you want? What stands in the way of you working with the people who you want to serve?

Sports 155

Sports Drivers/motivators Finance Technical Sales 155

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Why am I asking? 8 reasons why brands send surveys and review requests Marketers are probably more curious to learn what other people are thinking than anybody else in your company.

Profit margin 120

Profit margin Contact Campaign Service 120

SaaStr

MARCH 31, 2024

At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. We’ve had a ton of great HubSpot content over the years but you may have missed this one, and it was a great one. Raise your hand, just for a little bit of fun.

Teamwork 103

Teamwork Start-ups Engineering Up-sell 103

Search Engine Land

OCTOBER 11, 2023

This article explores the significance of truly knowing your team and provides steps to initiate a deeper understanding for improved relationships and job performance. If you are uncertain about appropriate employee questions, don’t hesitate to consult your HR team. How else can you create a high-performing team?

Drivers/motivators 114

Drivers/motivators Trust Consult Engineering 114

Search Engine Land

FEBRUARY 19, 2024

What is voice search?” “Hi, Voice search means optimizing your website for voice search queries. The goal of voice search optimization is to make your content more likely to appear in voice search results.” If you’d asked me a year ago about voice search, I would have thought of my Alexa Echo or Google Home device.

Entertainment 127

Entertainment Technology Technology Gaming 127

SaaStr

MAY 25, 2024

One of the partners had an idea; you can see the origin email for Cloudinary below. As developers, they immediately started to think about a PLG, pay-as-you-go motion to get to market and engage with developers quickly. The developers they hire into CS are engaging as peers with customers and people using the product.

Growth 101

Growth GTM Product Consult 101

Partners in Excellence

NOVEMBER 3, 2023

” If you aren’t watching it, you should. Business and commerce exist because and for people! It’s all about people seeking to achieve, seeking to satisfy the wants, needs, dreams of each other. Try to imagine a business world–completely devoid of people. Business is about and for people.

Technology 117

Technology Technology Conversion Clients 117

Partners in Excellence

JUNE 10, 2024

First, those of you who know me well, know my preferred acronym is FOFU, but FOMU is the Fear Of Messing Up. I’ve written about Buyer FOMU incessantly, helping buyers make sense of what they face, developing their confidence they are doing the right thing is critical for their success, and, ultimately, ours.

Up-sell 100

Up-sell Start-ups Sell Conversion 100

Search Engine Land

FEBRUARY 23, 2024

This article explores the key elements of successful project management for in-house SEO teams, helping you navigate the constant project flow while supporting broader business goals and focusing strategically on improving organic search performance. At first glance, you will bet that the in-house team suffers from a split personality.

X-functional 119

X-functional Territory Launch Follow-up 119

Search Engine Land

MARCH 8, 2024

Why ask SEOs about climate change? What’s the link? People will always demand to find information and products online that satisfy their needs – and as SEOs, we have a great opportunity to ensure any such requests are directed to environmentally responsible businesses. 64% said no, 33% said yes and 3% weren’t sure.

Objectives and Key Results 132

Objectives and Key Results Manufacturing Clients Education 132

Sales Gravy

JANUARY 23, 2024

Jeb and Ryan explore how buying is an emotional experience and sales pros that ask questions that get the story “why” behind the buyer’s “what” sell more. They dive into how curiosity and empathy are pivotal for transforming your sales approach. Curiosity is the unsung hero in the sales process.

Sell 93

Sell Up-sell Engineering Conversion 93

SalesProInsider

APRIL 30, 2024

“How are you today?” Sorry to hear about the Packer’s loss last weekend, what was your highlight of the season?” “How How has your day been so far in the new location?” “How What do you think about those questions? Well, “small talk” is only small if you make it so. Or rather, “ask smart.”

Sports 62

Sports Conversion Networking Pitch 62

Partners in Excellence

MAY 6, 2024

Curious, she came to the US to participate in strategy and other workshops, adapting what we were putting in place to her strategies in EMEA. There has, often, been a stigma associated with sales people, nurtured by movies like Boiler Room and GLengarry Glen Ross. What’s your experience been as you’ve grown in your career?

Sell 88

Sell Technical Sales Up-sell Technology 88

Search Engine Land

JUNE 13, 2024

Losing your job in SEO can happen for various reasons, such as redundancy, a shift in the company’s focus or performance issues. What you need now is a well-crafted, step-by-step plan to not only survive but thrive in this situation. The reality check you need to take is a simple one. Are you going to stay in SEO?

Government 79

Government Pitch Start-ups Clients 79

Partners in Excellence

NOVEMBER 6, 2023

Sometimes our success limits our thinking about what we could be achieving. Yet too many just keep doing what they have always done, failing to achieve their real potential. They seldom consider, “What might we achieve if we looked at doubling win rates? What does it take for us to do this?”

Territory 143

Territory Growth Presentation Meeting 143

Martech

MARCH 6, 2024

There’s a problem with the infusion of generative AI into marketing: finding people with the skills to use it. We talked to him about marketing’s AI skills shortage and what can be done. You know how to think about data and ask the questions that make the best use of the AI. Nobody knew what to ask.

Engineering 92

Engineering Campaign Presentation Consult 92

Search Engine Land

JANUARY 26, 2024

What follows is my updated analysis on which generative AI platform is “the best” while breaking down the evaluation across numerous categories of activities. Each generative AI was asked the same set of 44 different questions across various topic areas. There are classes of work where Claude could be the best platform for you.

Objectives and Key Results 144

Objectives and Key Results Drivers/motivators Follow-up Consult 144

Search Engine Land

MAY 13, 2024

Search tools have become so powerful that they grasp the meaning behind your questions, not just the individual words. This analogy will help us understand the systems powering entity search, giving you a newfound appreciation for the speed and accuracy we enjoy today. How can this augment your search results?

Engineering 119

Engineering Construction Start-ups Process 119

Search Engine Land

MARCH 7, 2024

Do you understand who your customers are? Do you know what problems you’re solving for your users? User testing can help you determine exactly who your website is for and what communication they’ll respond to. Sample questions to ask: What research have you already done?

Territory 89

Territory UX Start-ups Follow-up 89

The 5% Institute

NOVEMBER 8, 2022

Learning, implementing and following a sales process is one of the most important things you can learn in sales. This consultative selling approach will give you consistency and will be a simple to use framework to guide your potential clients towards the sale. Certainty – for both you and your potential clients.

Consult 137

Consult Sell Technique Clients 137

Partners in Excellence

DECEMBER 12, 2023

As creative people, we looked at how we could get even the minimal amount of studying done, with much less work. Professors would ask about the phraseology, or why an author chose to present a story in a certain way, how they constructed and built characters, plot lines. I mean, what else does someone need to know about MacBeth.

Construction 110

Construction Sports Education Strategize 110

Martech

JANUARY 25, 2024

Imagine visiting a doctor who only treats your symptoms, ignoring the underlying cause. A true marketer asks uncomfortable questions that reveal hidden truths. They make clients (whether internal or agency clients) squirm with questions like: What’s the real reason you exist — not just what you sell?

Strategize 116

Strategize Clients Trust Campaign 116

Partners in Excellence

OCTOBER 9, 2023

Normally, I would not publish something so introspective, but I think I’m asking for help. I’d really appreciate your feedback and ideas. At the same time, I write, perhaps too often about the rampant stupidity I see in so much of what we do in selling. I’m obnoxious and tough on much of what I see.

Consult 116

Consult Start-ups Conversion Up-sell 116

Search Engine Land

SEPTEMBER 28, 2023

” What we saw. What’s new. As we covered in our what’s new with the helpful content update story , we documented these changes to Google’s own help documentation. This is the type of content you might call “search engine-first content” or “SEO content.” What to do if you are hit.

Engineering 143

Engineering Promote Clients Process 143

Search Engine Land

FEBRUARY 27, 2024

With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. I’ve compiled questions I would have asked when I was on the other side of the desk and also from questions prospective clients ask us.

Retail 108

Retail Clients Contract Campaign 108

Search Engine Land

MAY 30, 2024

This begs the question, “How should we use AI for our SEO content production?” Know your desired outcome Whether your content is AI or human-drafted, the creation process should always begin with an understanding of why it’s being created. While I’ll admit it is getting a tad bit repetitive, it’s not without good reason.

Product 107

Product User Experience Clients Technology 107

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Step 1: Goals What is your goal for this content?

Process 124

Process Objectives and Key Results Angle Follow-up 124

Search Engine Land

NOVEMBER 15, 2023

Most people don’t come in on day one being able to identify SERP features or optimize a header. That means some of your hiring decisions for SEO roles will be based on what your candidates can learn, not just what they already know. Your list of non-negotiable skills might be a mix of technical and soft skills.

A/B testing 95

A/B testing Negotiate UX Start-ups 95