ConversionXL

MAY 15, 2018

This is a question that — as customers — we instinctively, unconsciously ask ourselves every single time we think about buying a new product. Rely on your customers to come up with your value proposition. What all of these books fail to recognize is how naturally & easily we come up with great value propositions as customers.

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

ClickFunnels

JANUARY 1, 2023

The Great Copywriting Myth Before we dive into the 10 conversion copywriting tips, let’s clear up a common myth. Ask your most loyal customers what it is about your products or services that they love most… and why they bought in the first place. Why would they buy your product or service? What do they want?

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

ConversionXL

AUGUST 24, 2021

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. A content marketing manager’s role may focus on overseeing the production and execution of content across social media, the company’s website, email, and other channels. This role is far more product-driven. Source: Zippia.

Promote 141

Promote Campaign Pitch Niche 141

ConversionXL

JUNE 19, 2018

Positioning: Is it really the product you have to differentiate or is it the experience? The growth system is broken: product, marketing and sales are siloed. You need high tempo testing and experimentation throughout the whole customer journey. Rockboost process of building up a skill set: Personal T-shape plans.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

Hubspot

NOVEMBER 25, 2019

Ecommerce is the ultimate optimization puzzle -- from individual product pages to filtering mechanisms to your checkout sequence, every choice you make has the potential to have a massive impact on the sale of a given product. In this case, your ecommerce CVR would be 30/1000 = 0.03 = 3%. What's a good ecommerce conversion rate?

Conversion 94

Conversion Agriculture Angle User Experience 94

ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. How “sticky” is your product for new users? Cohort Analysis 101.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

ConversionXL

NOVEMBER 28, 2022

You can use this to your advantage to sell more products. TikTok Ads give you the chance to put your products in front of the platform’s highly engaged user base to raise brand awareness , build relationships and increase sales. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

MAY 27, 2022

It uses marketing to raise brand awareness and get people excited about your products or services. Before getting started, be clear on: The goal. A visual learner, for example, might watch a YouTube video before signing up for a webinar. So you want to have a different angle, a new angle, something that you’re about.”.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Veloxy

SEPTEMBER 29, 2021

This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. Automation saves time, and increases data accuracy, sales productivity, and revenue growth. How does one data set measure up to known goals and targets? The key is Salesforce automation.

Territory 342

Territory Represent Sales Lead generation 342

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. None of the copy was anywhere near ready for testing. But it did save us hours of content creation and gave us a starting point for refining and polishing.

A/B testing 94

A/B testing Campaign Retail Angle 94

ConversionXL

JANUARY 13, 2021

I started on a Monday and published my first post on a Thursday. We started by fixing the big mistakes (broken stuff), and will, in second and third iterations, work on smaller things—off-brand tone, so-so articles, etc. . Even academics—the most immune to deadlines—have to wrap up articles and books in time to earn tenure.

Hospitality 127

Hospitality A/B testing Angle Start-ups 127

Sales Hacker

OCTOBER 22, 2020

When it’s time to start your outreach, the mindset you have is paramount to your success. And hearing a “no” over the phone and being hung up on stings a little more than an email rejection. And it starts with figuring out your talk track. Once a short and direct script is prepared, do your best to start memorizing it.

Objectives and Key Results 70

Objectives and Key Results A/B testing Angle Sales 70

Lead Fuze

SEPTEMBER 30, 2023

The Intersection of AI and Affiliate Marketing Affiliate marketing is all about promoting products or services to earn commissions on sales or leads generated through your efforts. But it’s not just about rates; other factors come into play too – like conversion rate or product price range. Earn $0.20

Commission 52

Commission Referrals A/B testing Objectives and Key Results 52

ConversionXL

JUNE 19, 2019

Product market fit: Value hypothesis is validated. Value hypothesis: why a customer is likely to use your product. The role of product marketing is to define and operationalize the context. Use product lifecycle marketing to map campaigns to the stage of your product. Decline stage: product sales start to shrink.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

CloserIQ

APRIL 23, 2019

If you acquire technology by committee you risk the final product becoming a compromise. Start with the customer’s goals — what were they trying to achieve? Better product demonstrations? It’s important to keep looking at the problem from different angles to find the patterns and insights that reveal a problematic trend.

Sales Support 88

Sales Support Negotiate A/B testing Technology 88

Hubspot

OCTOBER 9, 2019

As your sales process evolves, it's important to keep your skills relevant and up to date. Getting comfortable breaking up with prospects. During the sales process, you'll need to give sales presentations, conduct product demos, and persuasively speak to several decision-makers. Plus, it can increase your sales.

Technique 96

Technique Angle Profit margin Sales 96

ConversionXL

MAY 16, 2017

In addition, you’ll consistently come up short on bringing true business value to your company. According to Tim Wilson from Analytics Demystified , “Most analyses don’t turn up wildly surprising and dramatic insights. Or why simply respond to a “report request” and start data puking? What’s missing?

A/B testing 132

A/B testing Campaign Referrals Trust 132

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. What is an email list? With New Content.

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

JUNE 28, 2013

Here’s where data-driven content comes in: it’s the rationale that makes people, particularly potential prospects and leads, sit up and pay attention. Moral of the story here: people eat up data. Here are some guidelines for using data in all of your marketing activities: Use the data to frame your story angle.

Angle 70

Angle A/B testing Drivers/motivators Presentation 70

Sales Hacker

MARCH 11, 2019

Using A/B testing to deliver optimal results. sales hacker to see what they’re up to. We keep a hard wall up. We have conferences, webinars, podcasts, our blog, and it’s been an exciting ride since we started almost five years ago. Like flipping the starting point to the end point.

A/B testing 57

A/B testing Sales Angle Engineering 57

Hubspot

APRIL 25, 2019

They also use it to check prices ( 90% of consumers use Amazon to price check a product), discover new products ( 72% of consumers visit Amazon for product ideas), and start product searches ( 56% of consumers visit Amazon before any other site). Optimizing Your Amazon Product Pages. Product Title.

E-commerce 99

E-commerce Price Real Estate Engineering 99

ConversionXL

MAY 1, 2014

Researchers recruited students for the test, asking all of them to arrive at the lab without having eaten for at least 3 or 4 hours. The other half had only a 10 minute delay before the start of the test – and given no chance to eat. So where do you start. Amazon product reviews. Go Beyond The Customer Review.

A/B testing 123

A/B testing Lead generation Drivers/motivators Angle 123

ConversionXL

JULY 7, 2019

Quality product images. If I had to pick one thing that would sell a product online, it’s images. Technically, you could have an ecommerce site with only images and no product descriptions, but I don’t recommend it. Show the products from different angles and in context; make them zoomable.

Conversion 105

Conversion Retail Price Territory 105

ConversionXL

APRIL 3, 2013

We’ve talked about creating email drip campaigns before , and if you want to get the basics covered, you should really read this post to give yourself a primer on what an autoresponder is, and steps you should take to get one set up. Re-Optimize Your Subject Lines FIRST. Look at your existing auto-responder campaign.

Campaign 116

Campaign A/B testing Trust Follow-up 116

ConversionXL

APRIL 13, 2015

sometimes called “smart content”) features along with some helpful SaaSs to automate the process that you can start adding to your sales funnel today: Segmented and Personalized Emails. And just A/B testing isn’t enough. Product description pages are the hinge point of your sales funnel. Dynamic Images and Pricing.

E-commerce 130

E-commerce CTR Price Retail 130

ConversionXL

MARCH 14, 2017

If your conversion rates are suffering, don’t immediately conclude that you need to tweak your page elements through A/B testing. First investigate whether there’s something wrong further up the funnel. It doesn’t take the place of testing, but it’s a good starting point for your marketing.

Promote 99

Promote A/B testing Represent Angle 99

ConversionXL

JULY 12, 2017

All in all, the user experience is a shared responsibility of all those who contribute and support a product – from the UI designer to customer support people.”. Start here, but don’t end here – because best practices don’t work for everybody , and best practices are rarely actually the optimal solution.

UX 100

UX User Experience Objectives and Key Results Conversion 100

ConversionXL

JULY 12, 2017

All in all, the user experience is a shared responsibility of all those who contribute and support a product – from the UI designer to customer support people.”. Start here, but don’t end here – because best practices don’t work for everybody , and best practices are rarely actually the optimal solution.

UX 95

UX User Experience Objectives and Key Results Conversion 95

ConversionXL

APRIL 6, 2016

Dual Process Theory – the brain is made up of two “systems.” So you can use framing to shake this up. month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. Nir Eyal: How to Build Habit-Forming Products. The model is made up of 4 parts: Triggers. Investment.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77

ConversionXL

JULY 1, 2014

Your conversion rate, a/b testing results, scroll depth, heat maps etc – they all give you concrete numbers and facts. What do you do when you have a new product coming out, you know the product is good because people who have used say so. What’s holding you back from starting your business? the magic sauce.

Customers 76

Customers Lead generation A/B testing Start-ups 76

ConversionXL

MARCH 14, 2013

There are hundreds of ways to increase the conversion rate of a website; A/B testing, customer surveys and usability studies are all hugely important techniques. It’s estimated that 47% of people in the UK, and 33% in the US have reviewed a product online , this gives you an awful lot of information. But what about spying?

Conversion 103

Conversion Retail Manufacturing Niche 103

ConversionXL

JANUARY 5, 2016

Of course, after talking to enough people, there was a huge variety of traits that came up. The number of CROs available however, is so small that it’s very difficult to find talent, but it’s also harder to try and start from scratch. They continue to tweak and change, and these incremental improvements add up to exceptional success.

User Experience 70

User Experience Intrinsic A/B testing Follow-up 70

Hubspot

APRIL 18, 2012

Consider the following when building your buyer personas, and for even more in-depth information on the topic, check out this checklist of questions to ask when developing buyer personas : Segment by Demographics: Start developing personas by researching your existing customer base to identify the most common buyers for your products and services.

A/B testing 75

A/B testing Angle Up-sell Campaign 75

Hubspot

MAY 16, 2019

So, to help you learn about the most effective marketing techniques around today, we've rounded up the ten best marketing techniques for 2019. As of now, subscribing to your favorite online publications through email is the best way to keep up with their latest stories and news. A/B Testing. The Pillar-Cluster Model.

Technique 101

Technique A/B testing Angle Pitch 101

Hubspot

JUNE 14, 2012

and unfortunately those hair-pulling experiences end up costing ecommerce businesses serious sales. So ask yourself (or even better yet, ask someone outside your company) these few simple questions: 1) Is it clear within 3 seconds of visiting my site what products I sell? Make it easy to tell what products you sell.

Manufacturing 75

Manufacturing Angle Cross-sell Up-sell 75