SaaStr

MAY 16, 2024

On the first episode of the Angles and Insight podcast, SaaStr Founder and CEO Jason Lemkin chats with Zapier CEO Wade Foster about the future of B2B SaaS in 2024 and beyond. The distributed workforces of today are radically different than when Wade started,” Jason says. When Wade started, it was visionary and edgy to be remote.

B2B 78

B2B Angle X-functional Trust 78

Search Engine Land

OCTOBER 17, 2023

Clients always love seeing insights about how they stack up against their rivals. These include: Product/business reviews SparkToro Reddit Analysis of your competitors’ owned media Standard SEO competitive research tools First, let’s review what SEOs should be using (with a couple of bonus use cases). SUBSCRIBE See terms.

Angle 121

Angle Strategize Strategic planning Territory 121

Search Engine Land

APRIL 23, 2024

Why keyword research is hard (and misunderstood) Anyone anywhere can fire up a keyword research tool and export a giant list of “relevant” keywords. Let’s step through these six views or “lenses” so you can properly analyze keywords from different angles that are a better predictor for success. That’s not the problem. It’s slow.

Angle 107

Angle B2C CRM B2B 107

SaaStr

NOVEMBER 22, 2021

At the heart of product-led growth is the user. And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they’re essential for building a successful business that will thrive for years to come. This was more about the usability of the product.

Growth 113

Growth Product B2C Consult 113

Hubspot

JUNE 14, 2018

To understand what human-centered design is, let’s start with what it isn’t. To use human-centered design for your creative process, you must know your consumer deeply, empathize with a real problem they face, and come up with solutions they’d embrace. What takes up most of their time? Human-centered Design Process.

Product 98

Product Angle Gaming Pitch 98

Martech

JULY 5, 2022

Can you interact with a salesperson or a product as if you were in the same room, even though you are on your computer, someplace else? First, you must start with the 360-degree capture of an object to render into 3D. This will involve placing the subject in the center of an array of cameras to capture the subject from all angles.

Angle 111

Angle Transportation Construction Technique 111

Search Engine Land

APRIL 15, 2024

State your initial goal, then ask “why” up to five times until you have strengthened and clearly articulated your goals. Example Initial goal: Write a blog post about our eco-friendly kitchen products. and answer with “Because…” Do this exercise up to five times. Experience, expertise and credibility are good starting points.

Process 114

Process Objectives and Key Results Angle Follow-up 114

Search Engine Land

OCTOBER 11, 2023

It is reasonable to assume that we could see a decrease in organic traffic of up to 30% – similar to how featured snippets impact some search results. Google is known for sticking to plans and trying to make its products work. Ecommerce queries for products will see a spike as products are prominently displayed in the AI overviews.

CTR 132

CTR Electricity Real Estate Angle 132

Hubspot

JULY 5, 2017

Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little boost. 14 Video Production Tips for Your Next Marketing Video. Set up lights.

Product 78

Product Angle Follow-up Start-ups 78

SaaStr

DECEMBER 23, 2020

411: Tamar Yehoshua is the Chief Product Officer @ Slack, the company providing a place where people get work done, together. As for Tamar, previously, Tamar was a Vice President at Google, holding product and engineering leadership roles on Google’s most important products, including Search, Identity, and Privacy.

Product 94

Product Engineering Customers E-commerce 94

SaaStr

MAY 1, 2021

For example, the use of Notion at Square began with just a few teams, but eventually, the entire company started using the platform and became a full enterprise client. Osunsade adds, “When you have a B2C angle, you’re actually getting a lot of those B2B leads from your happy B2C customers.”.

B2C 94

B2C Angle B2B Pipeline 94

Veloxy

MAY 25, 2021

Below you will find 12 characteristics that seem to resonate with top sales reps and 8 statistics to start you on your path to sales success. This characteristic can help you see things from the customer’s perspective and identify areas where your product or service can make their life easier or better. Confidence. Resilience.

Referrals 290

Referrals Quota Cold Call Contact 290

Salesforce

MAY 3, 2024

Picture this: Your ecommerce website is up and running, and traffic is flowing in. An ecommerce conversion rate is the percentage of your website visitors who take a desired action on a given page, such as completing a form, signing up for a service, or making a purchase. The challenge? What you’ll learn: What is a conversion rate?

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Search Engine Land

AUGUST 15, 2023

Competitive keywords: Where to start? Instead, start assessing where there’s room for you to stand out by looking at: What they’re saying. How their pages are set up to rank for the keyword. How the features of their product address the challenges of that audience. I met with the product engineers on the client’s team.

CRM 93

CRM Angle Niche Clients 93

Search Engine Land

MAY 3, 2023

For instance, the technique for an information-heavy affiliate marketing site may yield a different number of links for an ecommerce product page or localized service pages. Affiliate websites These sites can come in many forms, including blogs, coupon sites, product listicles, product directories, review sites, shopping comparisons and more.

Niche 108

Niche Technique Angle Pitch 108

Martech

MAY 30, 2023

Do your research in advance First, do your market research, and make sure the demographics you’ve selected are the right ones for your brand and product. Don’t just look at the one demographic you’ve assumed from the beginning; branch out to learn about related niches, and gauge interest in your product from other areas.

Angle 114

Angle Niche Clients Technique 114

Partners in Excellence

JUNE 22, 2023

The highest performers are using these tools very well, productively, and effectively. Kevin showed up with his “tech stack.” Kevin took part of the deck to himself–the largest and most complex because of some angles we had designed. We both started work. Kevin was polite as we cleaned up and drank beer.

Angle 84

Angle Construction Contract Up-sell 84

Search Engine Land

NOVEMBER 1, 2023

Up to 87% of consumers relied on Google to evaluate local businesses in 2022. A Google Business Profile (GBP) will almost always be the most important local listing for any business, given the site’s prominence and integration across Alphabet’s products like Search and Maps. Rotating photos with seasonal, up-to-date offerings.

Sports 119

Sports Angle Click Through Rate Engineering 119

Sales Hacker

FEBRUARY 1, 2023

Increasingly, we’re starting to see account executives asked to create their own pipeline — which means building your own target connection list. Instead, you can use some basic information about your company’s customer , prospects of the past, and LinkedIn Sales Navigator to rustle up even more. This makes sense.

Pipeline 93

Pipeline Angle Contact Follow-up 93

Cerebral Selling

FEBRUARY 10, 2023

That means, regardless of what you sell or who you sell it to, the experience your customers have with you IS your product! And in a virtual selling environment, that experience not only starts with the quality of your technical setup but how you use it. Like it or not, we live in an experience economy. to hear yourself speaking).

Presentation 207

Presentation Angle Technology Technology 207

Sales Gravy

JULY 27, 2022

LinkedIn is about nuance and building familiarity to create awareness for your product, and it is also a direct message tool. LinkedIn is a different way to reach someone to start a conversation, so in some respects, it can be a pirate’s way in - but only if you use it effectively. When you get it, however, it is a very powerful tool.

Angle 103

Angle Gaming Up-sell Prospecting 103

Search Engine Land

JANUARY 3, 2023

As we’ll see shortly, an abundance of content sticks its fingers up at search engines and does pretty well. Through email interviews, their site has hundreds of great start-up stories. Dean creates content for search engines and still adds unique angles and experiences. Does that make SEO content better? Add design.

Angle 98

Angle Cross-sell Engineering UX 98

Sales Hacker

MARCH 15, 2018

Besides compromising your Sales Development Reps’ (SDRs) productivity , there are a lot of no-shows. Point #2 is particularly salient when you’re selling something loosely tied to an immediate pain point or for commodity products. Your ability to secure a meeting will depend on how effortlessly you can follow up.

Appointment 72

Appointment Process Product Angle 72

Salesforce

MARCH 28, 2022

Ultimately, it makes customers want to buy your product. Whether it is a tagline (company centered, static) or slogan (product/campaign centered, changeable), the brand message is something others recognize and relate to. So how do you get started? Now, let’s start building your messaging framework! Brand promise.

Electricity 98

Electricity Angle Pitch Campaign 98

Search Engine Land

MAY 17, 2023

When we ask new clients about their ideal customer during our onboarding, it’s not uncommon to get these (and similar) responses: “Every manufacturer should have our product.” Customers don’t really understand our products at first, but once they see they know they need it.” “Any These types of answers are red flags.

Angle 92

Angle Manufacturing Clients Education 92

Search Engine Land

FEBRUARY 10, 2023

Creating subsections, meta descriptions and short content blocks While you want to be careful with the amount of content you let ChatGPT run wild on, you can do a few things to make the content it produces more useful: Specific prompts: Give very specific prompts about the angle you want the tool to take. Some examples are below.

Angle 99

Angle Niche Start-ups Engineering 99

Search Engine Land

MARCH 20, 2024

Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. This can help content creators overcome writer’s block and explore different angles for articles, blog posts, or stories. Writers can use it as a tool to refine their writing, not to automate it.

Angle 101

Angle Launch Meeting Technology 101

Search Engine Land

JULY 24, 2023

These questions can be excellent starting points for blog posts, social media content or videos. Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle. How would you approach it?

Objectives and Key Results 95

Objectives and Key Results Angle Healthcare Finance 95

Salesforce

APRIL 10, 2024

Benefits of self-service How to set up for self-service customer support success See top-notch self-service in action Connect customers to relevant answers fast, on any channel at any time, with the Salesforce Self-Service Experience. <br> Start learning +500 points Module Service Cloud Efficiency Learn the ways of this trail.

Service 59

Service Customers Objectives and Key Results Angle 59

Salesforce

AUGUST 24, 2022

For companies, that starts with creating agility across online and mobile commerce channels. Make phone and tablet shopping easier with: Mobile-specific marketing: Does your mobile app send push notifications when an out-of-stock product returns to inventory in time for holiday delivery?

Retail 98

Retail Angle Networking Start-ups 98

Search Engine Land

OCTOBER 2, 2023

This statistic is shocking, especially when you think about Gartner’s analysis that digital products fully compliant with the Web Content Accessibility Guidelines (WCAG) Level 2 will outperform their competitors by a factor of 50. Once you finish the reading, install a screen reader program and start using it.

X-functional 131

X-functional Engineering Angle User Experience 131

Martech

FEBRUARY 8, 2024

So, why start from the bottom in B2B? Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. A person who looks it up is in the market to spend money.

B2B 110

B2B Gaming Niche Appointment 110

Search Engine Land

FEBRUARY 23, 2023

Bonfils estimates AI speeds up the process by about 25%, which he called “considerable help.” She agreed AI struggles with unique elements, such as brand messaging, product descriptions, and emerging technology. "I I also have one concern about AI … it only knows what has been input," Bowman said. "I

Electricity 108

Electricity Angle Clients Campaign 108

SaaStr

OCTOBER 31, 2023

When Ariel started in 2015, he and his co-founder came to SaaStr as early-stage founders and found hope and some direction for their startup. Founders in other stages talked about successful mistakes, giving new founders permission to mess up. When they started TripActions, their vision was limited. The “why not” was obvious.

GTM 86

GTM Price Angle B2B 86

Search Engine Land

AUGUST 29, 2023

Then make the content uniquely yours by adding proprietary data, fresh angles and expert polish. AI gets you started, but partnering it with human creativity produces distinctive content that stands out. Product managers or developers can take the reins here. These are like indicators of your website’s health.

Launch 124

Launch Angle Click Through Rate Engineering 124

Martech

SEPTEMBER 20, 2021

eBike manufacturer Serial 1 had lots of gorgeous product and lifestyle imagery at their disposal, but they didn’t know what specific shots would resonate with their customers. Do they like to see close-ups of the sleek design that shows off our integrated internal wiring, for example? A vision of product accessibility.

Conversion 114

Conversion A/B testing Objectives and Key Results Manufacturing 114

Search Engine Land

JANUARY 9, 2023

Start with your audience. Approach content like any other product or service: Find or understand a need and address it. Content that helps advance brand differentiation, as the NerdWallet piece does, makes it much harder for your competition to poach your audience by upping the trust ante. Who are they? What do they need?

Angle 99

Angle Trust Follow-up Education 99