SaaStr

NOVEMBER 22, 2021

At the heart of product-led growth is the user. And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they’re essential for building a successful business that will thrive for years to come. This was more about the usability of the product.

Growth 109

Growth Product B2C Consult 109

Search Engine Land

APRIL 15, 2024

State your initial goal, then ask “why” up to five times until you have strengthened and clearly articulated your goals. Example Initial goal: Write a blog post about our eco-friendly kitchen products. and answer with “Because…” Do this exercise up to five times. Experience, expertise and credibility are good starting points.

Process 117

Process Objectives and Key Results Angle Follow-up 117

Search Engine Land

OCTOBER 11, 2023

It is reasonable to assume that we could see a decrease in organic traffic of up to 30% – similar to how featured snippets impact some search results. Google is known for sticking to plans and trying to make its products work. Ecommerce queries for products will see a spike as products are prominently displayed in the AI overviews.

CTR 133

CTR Electricity Real Estate Angle 133

Veloxy

FEBRUARY 15, 2024

Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff.

Gaming 233

Gaming Sell GTM Technique 233

ConversionXL

JUNE 30, 2021

Your unique selling proposition (USP) is what separates you from the competition. What good unique selling propositions do well . They sell the customer on a product or service and compel them to learn more. For a USP to hold up under scrutiny, it has to do three things well: Be memorable. Be tangible.

E-commerce 149

E-commerce Sell Angle Up-sell 149

Partners in Excellence

JUNE 22, 2023

And with the onslaught of AI enhanced tools, we can expect the tech stacks to get even bigger with the continued promises of dramatically improved efficiency (which seems to be the biggest selling point) and some improved effectiveness. The highest performers are using these tools very well, productively, and effectively.

Angle 82

Angle Construction Contract Up-sell 82

Martech

JULY 5, 2022

Can you interact with a salesperson or a product as if you were in the same room, even though you are on your computer, someplace else? First, you must start with the 360-degree capture of an object to render into 3D. This will involve placing the subject in the center of an array of cameras to capture the subject from all angles.

Angle 110

Angle Transportation Construction Technique 110

Salesforce

MAY 3, 2024

Picture this: Your ecommerce website is up and running, and traffic is flowing in. An ecommerce conversion rate is the percentage of your website visitors who take a desired action on a given page, such as completing a form, signing up for a service, or making a purchase. For example, let’s say you’re a retailer that sells outerwear.

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Hubspot

JUNE 14, 2018

To understand what human-centered design is, let’s start with what it isn’t. To use human-centered design for your creative process, you must know your consumer deeply, empathize with a real problem they face, and come up with solutions they’d embrace. What takes up most of their time? Human-centered Design Process.

Product 97

Product Angle Gaming Pitch 97

Search Engine Land

MAY 3, 2023

For instance, the technique for an information-heavy affiliate marketing site may yield a different number of links for an ecommerce product page or localized service pages. Affiliate websites These sites can come in many forms, including blogs, coupon sites, product listicles, product directories, review sites, shopping comparisons and more.

Niche 109

Niche Technique Angle Pitch 109

Sales Gravy

JULY 27, 2022

I sat down with my good friend Daniel Disney, author of The Real Secret to Becoming a LinkedIn Selling Machine. As salespeople, you tend to automatically sell, but with LinkedIn, you have to take a step back from your regular habits. Are You Using LinkedIn's Marketing Power to the Fullest? That is the nature of LinkedIn.

Angle 103

Angle Gaming Up-sell Prospecting 103

SaaStr

MAY 1, 2021

For example, the use of Notion at Square began with just a few teams, but eventually, the entire company started using the platform and became a full enterprise client. Osunsade adds, “When you have a B2C angle, you’re actually getting a lot of those B2B leads from your happy B2C customers.”.

B2C 89

B2C Angle B2B Pipeline 89

ConversionXL

OCTOBER 31, 2022

trillion by 2025 , making up around one quarter of all retail sales. With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. The bar is low for setting up Facebook ads; it’s easy for any business to run an ad.

Objectives and Key Results 102

Objectives and Key Results Drivers/motivators Angle Retail 102

Salesforce

MARCH 28, 2022

Ultimately, it makes customers want to buy your product. Whether it is a tagline (company centered, static) or slogan (product/campaign centered, changeable), the brand message is something others recognize and relate to. So how do you get started? Now, let’s start building your messaging framework! Brand promise.

Electricity 98

Electricity Angle Pitch Campaign 98

Search Engine Land

JANUARY 3, 2023

As we’ll see shortly, an abundance of content sticks its fingers up at search engines and does pretty well. Through email interviews, their site has hundreds of great start-up stories. Dean creates content for search engines and still adds unique angles and experiences. Does that make SEO content better? Add design.

Angle 98

Angle Cross-sell Engineering UX 98

Veloxy

SEPTEMBER 29, 2021

Salesforce Adoption Pain Point #1 : Sales representatives report spending 66% of their day performing tedious, non-selling activity in Salesforce. This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. The key is Salesforce automation.

Territory 342

Territory Represent Sales Lead generation 342

Salesforce

AUGUST 24, 2022

For companies, that starts with creating agility across online and mobile commerce channels. Make phone and tablet shopping easier with: Mobile-specific marketing: Does your mobile app send push notifications when an out-of-stock product returns to inventory in time for holiday delivery?

Retail 98

Retail Angle Networking Start-ups 98

Sales Hacker

JULY 29, 2022

For two years, I did face-to-face lead gen at shopping mall kiosks for a home improvement company (first year selling, second year managing the team). We set up our demo products — roller shutters, outdoor decks, artificial lawn installation and fibreglass swimming pools — in high-foot-traffic areas in the middle of busy shopping malls.

Lead generation 110

Lead generation Contact Angle Follow-up 110

Search Engine Land

OCTOBER 30, 2023

We may not directly build the product, deal with angry customer phone calls, or be out in the field selling. Too often, content writing for the web starts with the search results. Visit the factory floor, buy coffee for the production team, or go for a ride along with the installation team.

Agriculture 97

Agriculture Angle Clients Appointment 97

ClickFunnels

JANUARY 1, 2023

The Great Copywriting Myth Before we dive into the 10 conversion copywriting tips, let’s clear up a common myth. To sell, you need to know who you’re talking to. Ask your most loyal customers what it is about your products or services that they love most… and why they bought in the first place. How do you do that?

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

Sales Hacker

MARCH 15, 2018

Besides compromising your Sales Development Reps’ (SDRs) productivity , there are a lot of no-shows. Point #2 is particularly salient when you’re selling something loosely tied to an immediate pain point or for commodity products. Your ability to secure a meeting will depend on how effortlessly you can follow up.

Appointment 73

Appointment Process Product Angle 73

Search Engine Land

JULY 11, 2023

Conversion rate can typically be affected from 3 places: 1️⃣ Traffic Quality: Where the traffic is coming from 2️⃣ Website UX/UI: Mobile Friendliness, Speed, Navigation 3️⃣ Product Offer: Pricing, Competitiveness, Copy etc. Allotted budgets for different products or categories.

Campaign 73

Campaign Price Retail Angle 73

Gong.io

OCTOBER 19, 2021

For a long time, sales leaders thought that the way to give sales teams a leg up was to help them target the right buyers in the right ways. But if you thought that gifted reps and some targeted marketing would get your team to the top, pull up a chair. Let’s start by answering this simple question: “What is Sales Enablement?”.

Quota 164

Quota Sales Strategize Objection handling 164

ConversionXL

JUNE 23, 2020

Executed well, advertorials provide value to the target audience while also selling a product or service. They’re often lumped together with other maligned tactics, like cold emails and pop-ups. More space to sell potential buyers on your product. Advertorials also have their critics.

Entertainment 105

Entertainment Angle Education Promote 105

Salesforce

JANUARY 8, 2024

After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. Commerce teams have been using the technology for years to automate and personalize product recommendations, chatbot activity, and more.

Angle 76

Angle Healthcare Technology Technology 76

Search Engine Land

MAY 17, 2023

Getting started with entity optimization Every page and every collection of pages has a context. Nike sells shoes. Their website exists to sell running shoes. How do you figure out the primary entity associated with selling running shoes? You can get creative with it, but use the image as your starting point.

Sports 102

Sports Objectives and Key Results GTM Angle 102

Highspot

DECEMBER 5, 2023

For dyed-in-the-wool, traditional sales reps, consultative selling can sometimes seem intimidating at first. This should come as no surprise, especially when you consider consultative selling takes the “normal” sales process and, for all intents and purposes, turns it on its head. What Is Consultative Selling?

Consult 52

Consult Technique Closing Sell 52

Heinz Marketing

FEBRUARY 26, 2021

Here at Heinz Marketing, our typical clients sell their products or services to other companies in the private sector, hence our specialty in “B2B marketing”. It became clear that the only way to wrap my head around this task was to switch my typical top-down way of thinking about the buying committee to a bottom-up approach.

Government 112

Government X-functional Angle B2B 112

Gong.io

OCTOBER 6, 2021

We have pictures of Bruno in golf attire, a shot of Bruno with Santa, versions of him wearing headphones or suiting up to hit the waves. To sell to this demanding crowd and win upmarket, Gong needed to look more sophisticated. Any good brand framework starts with a logo. Next up was the logotype. Wait… what?

Angle 153

Angle Represent Drivers/motivators Territory 153

ConversionXL

JUNE 14, 2021

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. How a unique selling proposition (USP) attracts better customers and builds your brand (and where marketers get it wrong). But there are other ways to stand out. Take ConvertKit , for example.

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158

ConversionXL

AUGUST 24, 2021

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. A content marketing manager’s role may focus on overseeing the production and execution of content across social media, the company’s website, email, and other channels. This role is far more product-driven. Source: Zippia.

Promote 141

Promote Campaign Pitch Niche 141

SalesHandy

OCTOBER 24, 2018

It’s at that time that their product gets sold, hopefully. The benefits of a great selling closing technique are that it gives the prospect that last nudge, working on their minds to make them close the deal with you. The Sharp Angle Close. If you’re getting nowhere with a prospect, start packing up your products.

Technique 88

Technique Closing Angle Price 88

Spiro Technologies

APRIL 24, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and having fun along the way. I was typically in a customer-facing position, such as applications engineering, sales, or product marketing. That’s how I kind of started out.

Manufacturing 59

Manufacturing Education Electrical Engineering Electricity 59

PandaDoc

FEBRUARY 27, 2023

They help give a lasting impression of the company and the product it’s offering to drive the decision-making process. Closing remarks also give your sales team a chance to summarize your brand and the benefits of your products or services. The techniques you employ will depend on the product, vertical, customer, and other factors.

Closing 52

Closing Contract Technique Objectives and Key Results 52

ConversionXL

AUGUST 15, 2014

With product pages, it’s often way too easy to lose sight that the goal is to actually persuade people , and instead, at least from what I can tell on 99% of the eCommerce sites I see, the pages are treated with a very clinical approach. Here’s the product sir, I sure do hope you buy it.”. Deconstructing Nike.com’s Product Page.

Product 98

Product X-functional User Experience Angle 98

Search Engine Land

FEBRUARY 14, 2023

If you’re not conducting base analysis, you might set your site up for failure by funneling all of your resources to a main keyword that is too far out of reach. Transactional : Users who want to buy a product or service. It may be easier to show up at the top of the results in a snippet or video than with informational content.

Education 95

Education Angle UX Click Through Rate 95

Hubspot

AUGUST 12, 2018

The Sharp Angle Close. We’ve got a 20% discount just for customers who sign up today.”. “If The Sharp Angle Close. If you have approval from your sales manager to do so, try the sharp angle close technique to catch these prospects by surprise. Here are a few proven closing techniques, and why they're so effective.

Technique 101

Technique Closing Angle Sales 101