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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 106
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Maximize the Results of your Nurture Campaigns Through A/B Testing

Heinz Marketing

For many years, I worked in B2C marketing for large technology companies where A/B testing was an ongoing process with teams dedicated to testing and refining in all areas of marketing. Don’t let your campaigns go stale, continue to test and optimize the campaigns to obtain the best results.

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Spotlight on the expert: Greg Krehbiel

Martech

Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. He is now president of The Krehbiel Group, a digital consultancy that solves technology, strategy, operations and process problems for publishers. What am I going to do with it?

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What B2B marketers must know in the face of a potential recession

Search Engine Land

Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. 26% claim that a top investment in the coming years will be video editing software, compared to 14% of their B2C counterparts. B2C will feel it first. Keep a finger on the pulse of B2C industry trends. Return to in-person events.

B2B 93
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Why understanding the product is a must in martech, MOps

Martech

by ensuring they are visible or providing guidance for A/B testing of email subject lines and landing page UX. Along those lines, although the B2C side of the travel sector is very apparent, there’s more to the picture. This can also help when designing messaging (webpages, emails, text messages, etc.)

Product 96
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Personalized Marketing Reduces Bounce Rates, Increases Form Fills

Salesforce

Through tailored web experiences, Zebra Technologies reduced their website’s bounce rates by 45% and increased their form completion rates to 29% in just 24 months. I wanted to hear her thoughts on what personalized marketing is, how it’s worked for Zebra, and the results it can garner for both B2C and B2B. Get the guide.

B2C 98
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Top B2B Sales Challenges in 2019

Outreach

Empowered by technology (hello, Internet), potential customers know more about you and your product than ever before. Moreover, B2B buying involves more decision-makers than B2C sales (about 6-10), making the task of engaging each stakeholder and building consensus more difficult. And only one solution stands out: advanced technology.

B2B 85