Salesforce

DECEMBER 19, 2023

These might seem like small choices, but they are things that email A/B testing can help you figure out. With email A/B testing, you get all the valuable data you need to improve your next round of outreach. What is email A/B testing? How does email A/B testing work? Which image is best?

A/B testing 109

A/B testing Objectives and Key Results Click Through Rate Campaign 109

Martech

OCTOBER 9, 2023

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. You also can use GenAI in your A/B testing. Guard against using the same principle over and over, on every campaign no matter what your goal might be for it.

A/B testing 138

A/B testing Retail Campaign Price 138

Martech

FEBRUARY 24, 2025

This capability is crucial for understanding customer behavior, market trends and campaign performance. Campaign performance analysis: R can be employed to analyze the effectiveness of marketing campaigns by measuring key performance indicators (KPIs) such as conversion rates, return on investment (ROI), and customer engagement metrics.

A/B testing 123

A/B testing Campaign Technique Presentation 123

ConversionXL

OCTOBER 7, 2022

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

A/B testing 113

A/B testing Campaign Intrinsic Conversion 113

Martech

AUGUST 12, 2024

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. Enhanced customer engagement Behavioral triggers: Set up automated campaigns triggered by specific customer actions (e.g., This helps in crafting targeted campaigns that guide customers through their lifecycle stages.

Customers 116

Customers A/B testing B2C Cross-sell 116

ClickFunnels

DECEMBER 9, 2021

The post 7 Steps To A Super Effective Lead Generation Campaign appeared first on ClickFunnels. Today we are going to share how to create a super effective lead generation campaign in seven steps…. Just make sure to A/B test everything. Want to make more sales? Then you need to start generating more leads.

Lead generation 262

Lead generation Campaign Up-sell A/B testing 262

Martech

APRIL 11, 2025

Track and report on campaign goals more effectively. AI-powered A/B testing for landing pages. How it helps you This update solves a long-standing challenge in campaign management connecting goals with reporting. Its a faster, more intuitive way to plan and measure campaign success from start to finish.

A/B testing 103

A/B testing Campaign Contact Service 103

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Collaborating on A/B testing and optimization for enhanced engagement and satisfaction.

A/B testing 115

A/B testing UX CRM Strategize 115

Martech

AUGUST 5, 2024

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s something somebody asked me!

B2B 123

B2B A/B testing Lead generation Objectives and Key Results 123

Salesforce

AUGUST 8, 2024

Why “batch and blast” email marketing doesn’t work anymore How generative AI helps with personalized email marketing 5 strategies to build personalized email marketing campaigns How Salesforce Marketing Cloud helps with personalized email marketing What is personalized email marketing? Track Campaign Engagement.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Why this match-up?

A/B testing 118

A/B testing Campaign Retail Angle 118

Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. Not running tests long enough to get sufficient data. And you also want to design your A/B tests differently.

A/B testing 96

A/B testing CTR Conversion Clients 96

Martech

JULY 11, 2024

Enhancing performance with analytics and testing Due to system complexity, many users of legacy marketing automation systems primarily conduct basic email campaigns. This allows marketers to quickly build behavioral campaigns, conduct A/B testing and make optimizations.

A/B testing 103

A/B testing Niche CRM Price 103

Search Engine Land

SEPTEMBER 24, 2024

We’re constantly seeking ways to optimize our PPC campaigns and maximize impact. Testing is critical to this process, but traditional methods like A/B tests , incrementality evaluations and geo experiments often have significant limitations. To validate your results, you could always go back to your A/B tests.

A/B testing 73

A/B testing Campaign Technique Follow-up 73

Martech

DECEMBER 12, 2024

If you exceed 160 characters, your SSP will charge this as two texts, which can add up quickly when you send frequent SMS campaigns. Having just 160 characters at your disposal requires creative thinking, especially if your campaign has a lot of info to convey. The same goes for sending days.

A/B testing 115

A/B testing Campaign Legal Launch 115

Salesforce

JULY 18, 2024

This helped them A/B test subject lines to discover their customers’ preferences and work on personalization. This enabled MOL to safely utilize Gen AI capabilities for campaign managers to generate hyperpersonalized emails, push notifications in local language in one click.”

A/B testing 98

A/B testing Retail CRM Cross-sell 98

Martech

JUNE 18, 2024

Let’s dive into the key elements that make email campaigns effective, including how to: Create irresistible subject lines. Creating content that resonates and drives action is central to any email campaign’s success. Test variations: Employ A/B testing to find what works best. What made this email stand out?

Campaign 121

Campaign A/B testing Sports Retail 121

Search Engine Land

AUGUST 30, 2024

If demand is relatively low, you’re not running aggressive promotions and direct response is relatively soft, it’s a particularly good time to test up in the funnel. When you’re weighing timing, use the tests to get information you can leverage in your peak season. These can take the form of holdout tests or geo tests.

A/B testing 79

A/B testing Retail Quota Promote 79

Martech

MARCH 10, 2025

Personalized campaigns that resonate With identified and segmented leads, the next step is creating personalized campaigns that stand out in crowded inboxes. ” The keys to creating effective personalization campaigns are:: Relevance: Ensure messaging aligns with the leads’ preferences and behaviors. .

Customers 117

Customers A/B testing Click Through Rate Campaign 117

Sales Pop!

JANUARY 27, 2022

Here are some key techniques that will help you build a sales magnet for your email campaign. If you didn’t get a chance to automate your email marketing campaign, now is a perfect time. Besides, you can use automation to do the following: Create drip campaigns. Test subject lines. A/B test your emails.

Technique 229

Technique A/B testing Campaign Promote 229

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. CRO is mainly about A/B testing, but most tests focus only on landing pages.

A/B testing 96

A/B testing UX Campaign Conversion 96

Search Engine Land

JULY 10, 2024

This data can help refine your link building campaigns to focus on the most impactful areas. Content upgrade campaign Upgrading your content can help it perform better in the SERPs. Use clear CTAs, A/B testing for forms, and trust signals to improve conversions. Other best practices include: A/B testing.

A/B testing 91

A/B testing UX User Experience Referrals 91

Martech

DECEMBER 19, 2024

Dig deeper: How to craft killer CTAs that convert B2B prospects Testing for success: A framework for optimizing CTAs CTAs rarely reach their full potential without testing and refinement. A/B testing basics A/B testing allows you to determine what resonates most with your audience by testing one element at a time.

A/B testing 124

A/B testing Drivers/motivators CTR Click Through Rate 124

Martech

DECEMBER 12, 2022

Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To set it on the right path, one must also engage in the practice known as ad campaign optimization. Whichever approach you choose, monitor the performance of your initial target audience(s) throughout the campaign run.

Campaign 110

Campaign A/B testing Conversion Launch 110

Sales Pop!

NOVEMBER 9, 2021

Henry Ford once said that “stopping advertising to save money is like stopping your watch to save time” In order to generate enough money to keep your marketing campaigns going, though, it’s essential to make sure that you are achieving a healthy ROI for your efforts. Quality Reporting.

A/B testing 212

A/B testing Campaign Education Presentation 212

Martech

OCTOBER 18, 2023

It provides a lens through which we can observe the efficacy of each channel in our marketing ecosystems, giving us further insight into which channel is to thank (or blame) for campaign results. In addition, marketing is moving away from single-channel strategies to orchestrated campaigns that combine search, social, email and more.

Campaign 129

Campaign A/B testing Conversion CRM 129

Search Engine Land

FEBRUARY 14, 2024

With the combination of storytelling and AI, they were able to create this visually pleasing campaign to tap into the consumers’ senses. AI can be used to analyze this data, identifying patterns and insights that can inform the A/B testing strategy. Take Coca-Cola, for example.

Campaign 108

Campaign A/B testing Objectives and Key Results Appointment 108

Sales Pop!

MARCH 12, 2025

Run Ad Campaigns to Promote Learning Opportunities To capture traffic on eLearning content, aggressive promotion will be needed. Performance optimizations are ensured through continuous A/B testing of content formats, course structure, and calls to action.

Lead generation 130

Lead generation Process Education A/B testing 130

Search Engine Land

SEPTEMBER 6, 2024

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Martech

OCTOBER 4, 2024

Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. Certainly, marketers are already running specific tests — when they have the time and opportunity to do so.

A/B testing 72

A/B testing Retail Campaign Growth 72

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

OCTOBER 23, 2024

The truth is that many companies are flying blind when it comes to personalization, with 43% of respondents expressing concerns that ineffective personalization campaigns will result in reduced budgets in the future. Making personalization easier Personalization requires careful coordination. Allowing for data-driven decisions (40%).

A/B testing 122

A/B testing Engineering Campaign Start-ups 122

Martech

SEPTEMBER 11, 2024

This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign. A/B testing. From that data, create a feedback dashboard to be shared widely and used by all departments in their work. Personalized communication. Lead scoring.

Cross-sell 112

Cross-sell Customers UX A/B testing 112

ClickFunnels

JANUARY 18, 2023

If it does, then you should continue tweaking your ad campaign until you figure out how to run it profitably, at which point you can start gradually scaling it. The best way to do that is A/B testing (also known as split testing ): Create two variants of your landing page: variant A and variant B.

Product 246

Product A/B testing Lead generation Niche 246

Search Engine Land

OCTOBER 26, 2023

With the busy season upon us, you want your PPC campaigns to be in the best shape possible. Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Id” or “Ecomm_prodid” are the big ones here and need to be getting hits.

Campaign 100

Campaign A/B testing Objectives and Key Results CTR 100

Martech

SEPTEMBER 16, 2024

Demand generation Role: Drive awareness and interest through targeted campaigns. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%. Sample goals: Increase lead generation by 25% each quarter.

Go To Market 66

Go To Market Objectives and Key Results A/B testing Territory 66

Search Engine Land

DECEMBER 12, 2022

Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To set it on the right path, one must also engage in the practice known as ad campaign optimization. Whichever approach you choose, monitor the performance of your initial target audience(s) throughout the campaign run.

Campaign 91

Campaign A/B testing Conversion Launch 91