Martech

OCTOBER 9, 2023

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. You also can use GenAI in your A/B testing. Dig deeper: Does your email copy persuade or sell? You’re selling a new range of summer dresses that are affordable, pretty, comfortable and stylish.

A/B testing 138

A/B testing Retail Campaign Price 138

Salesforce

AUGUST 8, 2024

Why “batch and blast” email marketing doesn’t work anymore How generative AI helps with personalized email marketing 5 strategies to build personalized email marketing campaigns How Salesforce Marketing Cloud helps with personalized email marketing What is personalized email marketing? Implement behavioral triggers.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Salesforce

JULY 18, 2024

Get articles selected just for you, in your inbox Sign up now Increasing loyalty with AI-driven personalization MOL Group’s digital transformation began a few years ago, when they decided to make the switch from being a traditional fuel retailer to a digitally driven consumer goods retailer and integrated mobility service provider.

A/B testing 98

A/B testing Retail CRM Consult 98

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program.

A/B testing 117

A/B testing Campaign Retail Angle 117

Sales Pop!

NOVEMBER 9, 2021

Henry Ford once said that “stopping advertising to save money is like stopping your watch to save time” In order to generate enough money to keep your marketing campaigns going, though, it’s essential to make sure that you are achieving a healthy ROI for your efforts.

A/B testing 242

A/B testing Campaign Education Presentation 242

Martech

SEPTEMBER 11, 2024

When many people are responsible for upselling and cross-selling, the customer can be, at best, confused and, at worst, feel badgered by multiple people from the same company. This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign.

Cross-sell 111

Cross-sell Customers UX A/B testing 111

Search Engine Land

SEPTEMBER 6, 2024

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

ClickFunnels

JANUARY 18, 2023

This is especially true if you are a beginner because it allows you to learn digital marketing by selling someone else’s products. A sales page designed to sell the ClickBank product. Otherwise, people might find the difference between your free offer and the affiliate product that you are selling too jarring. #2

Product 246

Product A/B testing Lead generation Niche 246

Martech

SEPTEMBER 16, 2024

Demand generation Role: Drive awareness and interest through targeted campaigns. Increase cross-sell and upsell revenue by 25%. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%.

Go To Market 65

Go To Market Objectives and Key Results A/B testing Territory 65

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Salesforce

AUGUST 15, 2024

By automating routine tasks such as invoicing, inventory management, and email marketing, businesses can reduce their teams’ time and effort, freeing up their days for more important tasks like strategy and selling. This tool can also facilitate A/B testing to uncover insights and create high-performing web sites.

Product 89

Product E-commerce CRM A/B testing 89

ClickFunnels

JULY 2, 2021

Table of Contents #1 Set Up a Value Ladder Sales Funnel #2 Add Cross-Sells, Upsells, and Downsells #3 Use the Hook, Story, Offer Framework #4 Optimize Your Marketing To Attract More Dream Customers #5 Be Proactive About Getting Social Proof Keep Optimizing Your Sales Funnel! 1 Set Up a Value Ladder Sales Funnel. Cross-Sells.

Cross-sell 246

Cross-sell Sales Niche Price 246

Hubspot

JULY 12, 2019

When I first built my email list, I was ready to create some drip campaigns. Identify the goal for your drip campaign. Cross-sell existing customers? Once you've determined your goal for the campaign, think through who will be segmented into this drip. Determine how someone ends up in this campaign.

Campaign 101

Campaign A/B testing Pitch Cross-sell 101

ClickFunnels

JANUARY 26, 2022

Lead Quantity vs. Lead Quality Build a Value Ladder Sales Funnel Add Upsells, Downsells, and Cross Sells to Each Offer Want Russell To Show You How To Build Your First Sales Funnel? Create a customer persona based on those attributes, then use it to make the targeting of your lead generation campaigns more precise. What Is a Lead?

Cross-sell 244

Cross-sell Lead generation Pitch Sales 244

ClickFunnels

JUNE 22, 2021

With Google Analytics, you can set up a custom funnel that allows you to track what’s happening in your lead generation funnel. Google Analytics allows you to have up to 5 stages per custom funnel, but you probably only need two for your lead generation funnel (the landing page and the Thank You page). It’s a waste of a click.

Lead generation 230

Lead generation A/B testing Contact Conversion 230

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. Let’s break down the common mistakes marketers make when boosting campaign performance. You’re optimizing for attention, not intention Marketers spend too much on poorly optimized campaigns.

Conversion 110

Conversion A/B testing Campaign Click Through Rate 110

ConversionXL

APRIL 3, 2013

We’ve talked about creating email drip campaigns before , and if you want to get the basics covered, you should really read this post to give yourself a primer on what an autoresponder is, and steps you should take to get one set up. Look at your existing auto-responder campaign. Re-Optimize Your Subject Lines FIRST.

Campaign 116

Campaign A/B testing Trust Follow-up 116

Beeketing

APRIL 25, 2021

However, a poorly-planned email marketing campaign may drive customers away and end up becoming expensive. . All the effort you put into a marketing campaign will amount to nothing if the recipients don’t even bother opening your emails. . Are you still waiting to hit a certain number of subscribers to start your email campaign?

Campaign 98

Campaign A/B testing Click Through Rate Start-ups 98

ClickFunnels

DECEMBER 18, 2022

We all test things like button color, headlines, and font size, and then we give credence to whatever A/B test results we see… but results are only valuable if there’s a significant sample size. How are you testing new iterations? Creating a high-converting landing page is an essential part of any advertising campaign.

A/B testing 246

A/B testing Angle Conversion Cross-sell 246

ClickFunnels

OCTOBER 27, 2021

Our co-founders Russell Brunson and Todd Dickerson had each spent a decade selling online via sales funnels prior to launching ClickFunnels in 2014. Selling your product? Say, if your goal is to sell your product, you can pick from a regular sales funnel, a product launch funnel, or a membership funnel. Create Follow-Up Funnels.

Gaming 239

Gaming Commission Sales X-functional 239

Veloxy

SEPTEMBER 29, 2021

Salesforce Adoption Pain Point #1 : Sales representatives report spending 66% of their day performing tedious, non-selling activity in Salesforce. This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. The key is Salesforce automation. Table of Contents.

Territory 342

Territory Represent Sales Lead generation 342

Salesforce

FEBRUARY 14, 2025

Ensure smarter A/B testing and personalization at scale AI doesnt just test variations. Abandoned cart recovery rates: Are personalized follow-ups converting cart abandoners? Track click-through rates (CTR), time spent on tailored content, and interactions with dynamic features like recommendations.

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Martech

APRIL 9, 2025

Email: Business email address Sign me up! Now, think Ozzy Osbourne selling I Can’t Believe It’s Not Butter! Also, remember when Snoop Dogg partnered with Symantec (now Norton) to drop a campaign called “Hack is Wack”? Use A/B testing, trackable links and promo codes to evaluate effectiveness.

Niche 94

Niche A/B testing Campaign Entertainment 94

Martech

MAY 15, 2024

But it should be a part of your email campaign planning as well. If you don’t track your results long after your campaign ends, you’re more likely to under-report your successes! We typically look only at the initial reporting period and then move on to the next campaign.

A/B testing 125

A/B testing Campaign Conversion Up-sell 125

Salesforce

JUNE 11, 2025

Imagine trying to sell hiking boots to someone who never steps off the pavement? They try to sell to everyone, hoping something sticks. Every business, big or small, needs to know who they are selling to. You spend time and money trying to reach everyone but end up connecting with no one. Who are they targeting?

Customers 86

Customers CRM A/B testing Pitch 86

Search Engine Land

JUNE 21, 2024

Enhanced targeting options Amazon has significantly upgraded its targeting capabilities for Sponsored Brands campaigns. This enhances the impact and efficiency of your campaigns. Advanced analytics and reporting tools Amazon’s latest updates have introduced advanced analytics and reporting tools for Sponsored Brands campaigns.

Campaign 79

Campaign A/B testing Click Through Rate Launch 79

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. What about A/B testing? How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. But is one better than the other? via Conversioner).

A/B testing 128

A/B testing CTR Non-Profits Campaign 128

ClickFunnels

NOVEMBER 18, 2021

We believe that the most effective way to sell online is the Value Ladder sales funnel. You don’t want to sell several products that address the exact same problem (e.g. 9 texts” offers just nine text message scripts, yet it gets women to sign up to Matthew’s email list. Then start scaling your ad campaign.

Price 241

Price Sales A/B testing Pitch 241

ConversionXL

SEPTEMBER 16, 2020

With copy, you have a chance to slip up on every homepage , product page , or ad. While copy testing has been a decades-long standard for brand spots, it wasn’t built for the modern age. And A/B testing , another way to pit phrase-against-phrase, doesn’t tell you why a version won. Copy testing isn’t new.

A/B testing 116

A/B testing E-commerce Pitch Campaign 116

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. Branding strategy is more than a series of gimmicks.

Campaign 109

Campaign Commission Non-Profits Trust 109

Hubspot

JUNE 8, 2016

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. 1) Set Up Proper Tracking.

Campaign 78

Campaign B2B A/B testing Click Through Rate 78

Sales Hacker

DECEMBER 17, 2020

Avoid phrases or words that imply a hard sell or seem pushy. That’s why Outreach and REGIE teamed up to create the Cold Email Grader, an easy-to-use tool that allows sales professionals to grade and improve their cold email pitches. Nurture leads with email drip campaigns. Deliverability: Will make it to their inbox?

A/B testing 112

A/B testing Sales Pitch Campaign 112

Hubspot

JANUARY 4, 2012

Do you remember creating your first email marketing campaign? Whichever way you feel about your email marketing, whether you're on your first campaign or the hundredth, emails can fall flat and lose the appeal they once had for both you and your subscribers. Try On-the-Fly A/B Testing. How long did that excitement last?

Campaign 73

Campaign A/B testing Service Gaming 73

Hubspot

JUNE 17, 2020

Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up. In this post, we'll review how to structure your Google shopping campaign and the top strategies that'll drive sales. One campaign and one ad group. and "What's the difference?".

A/B testing 101

A/B testing Campaign Price Sales 101

Sales Hacker

JUNE 15, 2020

64% of a salesperson’s time is spent on non-selling tasks on average. If you want to maximize productivity in your sales team and want them to spend more time selling and closing deals , then you can’t ignore sales automation and workflow setups. If your emails aren’t personalized, they’ll likely end up in the trash.

A/B testing 135

A/B testing CRM Pipeline Sales 135

Hubspot

APRIL 17, 2014

If you do already have a Twitter account set up for your business, you might consider supplementing your organic efforts with some of the paid promotional opportunities that Twitter offers. 4 Steps to Set Up a Twitter Ads Campaign. The next step in setting up your campaign will be determining your targeting criteria.

Campaign 78

Campaign Promote A/B testing Follow-up 78

Martech

MARCH 15, 2024

However, as I’ve seen from working on thousands of campaigns for clients in every industry, bespoke email campaign designs are always more beneficial in the long term. Your campaigns become indistinguishable from what others are sending out and your brand’s unique voice is nowhere to be found. This brings me to my last point.

A/B testing 135

A/B testing Campaign Technique Promote 135