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CRO for PPC: Key areas to optimize beyond landing pages

Search Engine Land

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. CRO is mainly about A/B testing, but most tests focus only on landing pages.

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The science behind high-performing calls to action

Martech

Using neuroscience-backed principles like decision fatigue, loss aversion and the psychology of color, you can guide users toward conversion. Design choices should meet accessibility standards to make your CTAs usable for all audiences. Continuous evaluation helps improve performance and increases conversions over time.

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How to reframe AI adoption to focus on outcomes, not tools

Martech

This helps you craft your AI impact story, a narrative highlighting how AI improves marketing performance and conversions. What have you learned from A/B testing at scale? Integrating across platforms may also provide incremental boosts in conversion and engagement metrics. I love using AI summaries of meetings.

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What is generative engine optimization (GEO)?

Search Engine Land

Content quality and relevance: Both emphasize the importance of high-quality, relevant content that meets user needs and adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles. Technical excellence : Keep your website technically sound to meet the needs of SEO and GEO. What are the benefits of GEO?

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Top 27 Small Business Tools to Boost Productivity

Salesforce

You peek at your calendar to confirm a few meetings. Drift : Using prospect engagement data directly from your website, this tool helps craft conversational messaging and hyper-personal chat functions. Integration allows you to start and schedule meetings directly within your CRM. Project management 16.

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A guide to creating social media videos (for search and beyond)

Search Engine Land

A search universe analysis can help refine your content strategy to meet these needs. Why meeting searchers’ needs matters more than semantics Developing a holistic video strategy Creating successful social media videos goes beyond just producing engaging content. Sales : Drive conversions and revenue through your video content.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Although the term “digital marketing” is self-explanatory, there’s more to it than meets the eye. Increased conversion rates: Content guiding users through the buyer’s journey. Conversion rate: The percentage of content readers who convert into leads or customers. ebooks, whitepapers). making a purchase).