ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

MAY 16, 2016

But A/B testing tools actually may slow down your site. We researched 8 different testing tools to show how your site performance is affected by each one. That was before implementing an A/B testing tool. After implementing the testing (according to the vendor’s best practices), the score dropped 12 points.

A/B testing 86

A/B testing Territory Clients Technology 86

Salesforce

JANUARY 9, 2025

So, closing more deals more quickly is a win for everyone sales representatives, sales managers, the finance department, and a company’s leadership. As a result, 84% of sales representatives missed their quota last year, and 67% expect to miss it this year. You only have so much time in a day. How do you make that happen?

Closing 98

Closing Represent Territory Lead generation 98

ConversionXL

JUNE 13, 2016

Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. And this can happen in every phase of testing if incorrect statistical approaches are used. Each test is accompanied by an acceptance of a certain probability of error in the test results.

A/B testing 77

A/B testing Non-Profits Conversion Follow-up 77

Sales Pop!

NOVEMBER 18, 2021

The main goal is to get their contact information to keep in touch and turn interested visitors into loyal customers. It allows users and company representatives to exchange messages directly on the site or in the app. Lead generation is not just about encouraging new users to visit your website. sales, marketing, product, and support.

Lead generation 246

Lead generation A/B testing Referrals CRM 246

ConversionXL

JUNE 27, 2016

It’s about doing the research, asking the right questions, digging for clues in problem areas, paying attention to the signs when they appear, and running smart A/B tests. Find quick wins / fixes and future A/B test ideas. will leave to return to the main site. Web analytics analysis is a big part of that.

A/B testing 72

A/B testing Conversion User Experience Start-ups 72

Search Engine Land

JULY 29, 2024

Additionally, focusing on entities (specific topics, people, places, things) ensures your content is accurately represented by AI, further reinforcing your brand authority. Introductory sentence: Start each page with a clear and concise introductory sentence that highlights the main purpose or topic.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

ClickFunnels

JANUARY 30, 2022

So how can you create a website that’s representative of your brand as well as effective at generating leads and making sales? One of the main successful brands that comes to mind is YETI. And to give you an idea of just how impactful testing can be, we once tested our “Top 1% Secrets Masterclass” webinar. That’s normal.

Real Estate 227

Real Estate A/B testing Represent Entertainment 227

ConversionXL

DECEMBER 13, 2016

However, let’s see what A/B testing data has to say on the matter by looking at things from both sides. There are three main types of navigation links : Main Navigation. There are three main types of navigation links : Main Navigation. Main Navigation. The Case for Landing Page Navigation Links.

A/B testing 115

A/B testing Represent Contact Presentation 115

ConversionXL

OCTOBER 13, 2020

Let’s see what A/B testing data has to say on the matter by looking at things from both sides. There are three main types of navigation links : Main Navigation; Local Navigation; Contextual Navigation. There are three main types of navigation links : Main Navigation; Local Navigation; Contextual Navigation.

A/B testing 112

A/B testing User Experience Represent Conversion 112

Hubspot

SEPTEMBER 3, 2020

Users that I named "end users" represent about 80% of our free users and signed up only to use the free tools. The other 20% represent what I call "evaluators," and they signed up to discover HubSpot while thinking of buying a paid version. Phase Two: Email A/B Testing. For example, some folks were CEO and made sales.

A/B testing 100

A/B testing Objectives and Key Results Promote Represent 100

Martech

NOVEMBER 27, 2023

There are many possibilities, depending on the human user’s main interests: You are a CMO with experience as a Chief Experience Officer for an ecommerce beauty products company. This allows customers to engage with a representative who can guide them through the subscription process, answer questions, and address any concerns they may have.

A/B testing 122

A/B testing Represent Follow-up Customers 122

Search Engine Land

FEBRUARY 8, 2024

Aside from location-based targeting, audiences represent the primary targeting method in paid social media. Exclusions are now the main targeting method: Avoiding certain placements and topics. Paid media account structures have changed PPC account structures, A/B testing strategies, and scaling successes have evolved significantly.

Objectives and Key Results 126

Objectives and Key Results A/B testing Campaign Price 126

ClickFunnels

SEPTEMBER 21, 2021

In fact, even if our conversion rate is good , we should create a habit of running tests — A/B tests, heatmaps, scroll maps, click maps, and so on — to determine how we can improve our marketing assets. This could mean testing the copy, the visuals, the offer, or something else. Soap Opera Sequence. Google Ads.

Lead generation 244

Lead generation B2B Referrals Launch 244

Search Engine Land

OCTOBER 27, 2023

But reality sets in when you realize it’s often a junior Google representative or even a third-party service who needs to tick some boxes to meet quarterly goals, not necessarily tailored to your account’s context. There are naturally a lot of other questions you could ask yourself, but those are the main ones to me.

Non-Profits 117

Non-Profits A/B testing Campaign Networking 117

Hubspot

AUGUST 7, 2019

Yes, an image is mandatory, and it should represent your target audience. Certain images work better than others, so you should always split test your options (which we’ll cover below ). If it’s going to appeal to your audience, then it needs to represent them in some way. Cover the main points. Keep reading.

A/B testing 101

A/B testing Objectives and Key Results Follow-up Trust 101

ConversionXL

MAY 7, 2014

Walmart used hands-on usability testing on both old and new designs, A/B tested various elements on the site and did overall speed improvements throughout the site. One of these tests involved using Facebook Login on checkout pages. They used Visual Website Optimized to run the test on 8000 visitors. The Research.

Conversion 127

Conversion Drivers/motivators A/B testing Electricity 127

ConversionXL

DECEMBER 7, 2016

To narrow the topic down, in this article, I’ll discuss the basic kinds of logics and recommendation techniques that work best in widgets on the main, product, cart, category, and 404 pages of eCommerce stores. Main Page Recommendations. The main page is the first thing than users coming from direct traffic see when they visit a site.

UX 115

UX Technique Conversion Product 115

Hubspot

NOVEMBER 23, 2016

As opposed to standard text ads, ETAs have two headlines — a main headline and a secondary headline. The main headline is the section that most people will see first and pay attention to. Put your most vital information here and make sure to include the main keyword you are targeting in the associated ad group.

A/B testing 78

A/B testing CTR Click Through Rate Campaign 78

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Usability testing.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

APRIL 23, 2013

This graph represents the number of people who’re registered organ donors, divided by countries: So only 4.25% of Denmark, but over 99% of Austrians – what’s going on here? The study showed clearly that the look and feel of the website is the main driver of first impressions. Are people in Denmark selfish?

Drivers/motivators 134

Drivers/motivators Objectives and Key Results E-commerce A/B testing 134

Cience

OCTOBER 8, 2020

The main thing is the main thing: he got the client. This strategy works best on those prospects who weren’t initially on the main lead lists. For instance, if we talk about cold email follow up, A/B testing does its job perfectly. Why didn’t he give up after a month, a year, or even five years?

Follow-up 115

Follow-up A/B testing Sales Contact 115

ConversionXL

FEBRUARY 7, 2017

.” Outliers could contain valuable information, they could be meaningless aberrations caused by measurement and recording errors, they could cause problems with repeatable A/B test results. How Outliers Affect A/B Testing. You can easily imagine anecdotally how outliers could affect a single A/B test result.

A/B testing 84

A/B testing X-functional Represent Follow-up 84

ConversionXL

APRIL 1, 2014

The four elements represent equally important but wholly separate parts of a webpage. Here an A/B test could be set up by removing the huge arrows and using a smaller arrow to guide people to the “learn more” button or to scroll below the fold. These principles should not be set aside when designing a website.

Conversion 122

Conversion Meeting Objectives and Key Results A/B testing 122

ConversionXL

NOVEMBER 9, 2022

Representing data to stakeholders and team members to understand the market, progress, financials, etc. We’ll look at ways to represent data and insights like this in a moment. The quadrants often represent data points that indicate strengths vs. weaknesses, high variables vs. low variables, or good vs. bad. Externally.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

ConversionXL

MARCH 24, 2021

While there’s a lot of more data, these are the main metrics I focus on and record in my spreadsheets. Your main branded search is like your business card: Lots of your future and current customers will google your brand name at one time or another. I’ve talked about this in much detail in my previous CXL column.

Niche 157

Niche Sales Start-ups A/B testing 157

Hubspot

NOVEMBER 5, 2020

Imagine the expected value (the “predicted value of a variable, calculated as the sum of all possible values each multiplied by the probability of its occurrence”) of an A/B test is $1,000. All in, if you averaged out these values, a given A/B test could be predicted at a $1,000 value. What’s the cost of all that?

A/B testing 83

A/B testing Territory Real Estate SQL 83

Hubspot

SEPTEMBER 4, 2024

Automatically assign leads based on predefined criteria to sales representatives. Features include contact management software , lead capture tools, an AI blog writer, advanced analytics and reporting, content embedding, and A/B testing. Copper’s main strength is its balance of simplicity and functionality.

CRM 73

CRM Price Contact Pipeline 73

Search Engine Land

NOVEMBER 2, 2023

In more advanced optimizations, you also consider optimizing images, adjusting prices, using performance labels and conducting A/B tests. Its main purpose is to aid merchants and advertisers in detecting and rectifying quality shortcomings in their feeds using generative AI presented in an accessible and adjustable manner.

Product 100

Product A/B testing Presentation Retail 100

ConversionXL

JUNE 9, 2019

It means that people skim, and that their main attention goes to the start of the text. This study concluded that, on two sites where users had a specific task on their mind, the main banners were completely ignored, including the animated version. Combine A/B testing with clickmaps for increased effectiveness.

A/B testing 111

A/B testing Price Start-ups Conversion 111

ClickFunnels

NOVEMBER 24, 2022

Answering these questions should start a form a vision in your mind’s eye of an individual who represents your dream customer — this is your customer avatar. Finally, don’t forget about A/B testing. You’ll also want to test your ad targeting. What is their demographic?

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

ConversionXL

MARCH 14, 2017

If your conversion rates are suffering, don’t immediately conclude that you need to tweak your page elements through A/B testing. Buyer personas are a research-based model that attempts to represent to a degree of accuracy how your customer buys, thinks, behaves, etc. The answer lies in your data. The Buyer Persona Conundrum.

Promote 99

Promote A/B testing Represent Angle 99

ConversionXL

JANUARY 9, 2019

Examples of evaluative methods: A/B testing Mouse tracking Remote usability testing Tree tests. It’s natural to want to move quickly, get something designed, and test the design. The main idea is to build a series of increasingly specific silos for your content. Align tasks with the main goals for the site.

UX 131

UX Process User Experience Technique 131

ConversionXL

MARCH 25, 2016

Technically speaking , an icon is a person or thing “regarded as a representative symbol of something” Web designers use them in navigations (e.g. click the B to bold your text, click the eraser to remove what you’ve highlighted), and in copy to bring benefits / features to life (e.g. How Do Icons Affect Usability?

UX 90

UX A/B testing Objectives and Key Results X-functional 90

ConversionXL

JUNE 16, 2022

A/B test landing pages and emails to see which copy, images, audio, CTAs , and buttons perform best. If you have collections or sets that complement the main item, don’t be afraid to use multiple cross-sales techniques on your product landing pages. Set clear goals for your campaigns (e.g., This validates Target’s approach.

Cross-sell 129

Cross-sell Sell Up-sell Real Estate 129

Hubspot

FEBRUARY 8, 2023

Consulting firm Delloite found that for the majority of top-level users, efficiency is the main benefit they seek to gain from AI adoption. This is a score that represents the likelihood of successfully closing a deal AI-powered forecasts. Optimize the performance of your outreach by running A/B tests.

Pipeline 93

Pipeline CRM Sales A/B testing 93

CloserIQ

JUNE 6, 2019

That being said, there are a few main ways that you can customize content to appeal to individual personas, so they’ll be more likely to convert once they enter the sales funnel: Content marketing : Writing blog posts that appeal to the issues, trends, obstacles, and goals of each persona.

Pitch 94

Pitch A/B testing Clients Sales 94