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Peak PPC season is coming: 5 tests to run now

Search Engine Land

Channel diversification tests When choosing a new channel to test, the first things to consider are: How effectively it can help you reach valuable users. Timing-wise, I believe there are no bad times to run tests. When you’re weighing timing, use the tests to get information you can leverage in your peak season.

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What is generative engine optimization (GEO)?

Search Engine Land

Incorporating technical terms: Showcasing expertise in niche queries. By maintaining an active presence on social media, you can ensure that your content is being picked up and promoted by AI-driven platforms, enhancing your visibility and engagement. Fluency otimization: Ensuring smooth and error-free text.

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

The more you understand about your market ecosystem, the better positioned you’ll be to carve out your niche. This is a great time to test new strategies, build brand awareness or target niche markets without breaking the bank. A/B testing isn’t just for websites. Start with the big picture.

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How one newsletter tripled paid membership revenue with retargeting emails

Martech

Verde used to send emails to leads promoting the paid membership program, “but it wasn’t structured or part of an organized promo. ” Running tests and analyzing performance Is it worth running A/B tests on retargeting emails? “We didn’t run any tests,” Verde said.

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3 marketing tasks genAI can help with — no copywriting involved

Martech

Curating third-party email newsletter content: AI as your digital research assistant Tool: My custom newsletter curator GPT The best email newsletters include third-party, non-promotional content in their email newsletters: industry articles, news and thought leadership. A/B Testing, personalization, gamification (Underused tactics).

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Mastering Amazon Brand Protection

TrackStreet

To reinforce listing ownership, brands should regularly audit their listings for unauthorized changes and consider enrolling in Amazon’s Manage Your Experiments tool to A/B test content and ensure brand messaging remains intact. Using A+ Content further enhances the customer experience by standardizing content across listings.

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Finding the sweet spot between relevance and discovery in B2B lead nurturing

Martech

Content that is too niche, too advanced or misaligned with a prospect’s current stage in the buyer journey can overwhelm rather than engage reducing conversion rates just as much as content that feels too familiar. Plus, we miss an opportunity for deeper engagement by strengthening our role as thought leaders in the space.

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