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Account Management: It’s About Keeping Customers!

SalesPop

Sales most definitely have two sides, and this is also true of account management. This is also true of account management. If we didn’t need sales or account management skills, people would simply buy products or services—which they obviously don’t. Bubble-area* advertising was obviously wasteful.

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The B2B case for retention marketing: 7 key tactics

Martech

Customer retention is becoming more of a priority for B2B marketers lately. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

B2B 118
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How to Become a Sales Hunter

Iannarino

There are all a lot of titles for sales professionals, including account executive, account manager, sales representative, sales development rep, or business development rep.

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Sales Specialists And The Account Manager, Why Is There Conflict?

Partners in Excellence

Sales specialists or overlay reps are critical in complex B2B sales. Sales specialists are very important in sales organizations and critical to account and territory managers. Yet too often, I see conflict between the sales specialist teams and account managers. They are accountable for a customer and territory.

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New rules for bulk email senders from Google, Yahoo: What you need to know

Martech

Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. Google Workspace inboxes are email accounts managed by businesses or educational institutions that reside on Google servers.

B2C 132
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Outsourcing Strategic Account Management – What, are you crazy?!

Pointclear

At first glance, the idea of outsourcing strategic account management may seem absurd. After all, B2B companies usually define strategic accounts as their best customers and prospects based on criteria like potential for revenue, profit and growth. Have we beat competitors in head-to-head opportunities this year?

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37 key questions to ask when evaluating digital marketing agencies

Search Engine Land

What percentage of the company’s revenue does paid media management represent? For B2B or service focus: 21. Not all leads are created equally and it’s important in B2B to find actual converting customers. Account management 26. How many accounts is the lead responsible for and what role do they play?

Retail 104