Martech vendors need to engage year-round, not just at renewal time
Martech
AUGUST 25, 2023
A new account manager that we haven’t met before, asking for money. It seems that many, many organizations are deeply unhappy that SaaS vendors, including martech vendors, are failing to engage year-round (especially as they’re able to collect data on usage of their services). “No health check. No value add.
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