Remove Account management Remove Engineering Remove Go To Market
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Why account-based expansion is B2B’s next growth lever

Martech

This strategy, often overshadowed by acquisition-focused ABM, is emerging as a powerful engine for long-term success. In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability.

Growth 137
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Dear SaaStr: What is RevOps Responsible For in a B2B Company?

SaaStr

A good RevOps leader will ensure your go-to-market engine runs smoothly and scales effective. For example, SMBs might need a high-touch onboarding process, while enterprise customers might require a dedicated account manager. If you can afford it, hire this role even earlier.

B2B 102
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How to un-silo your organization and be more customer-centric

Martech

More sales tech is maintained through the sales cycle, and the data integration between marketing and sales can be inconsistent. Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal.

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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review.

GTM 114
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The Early Days: How Deel Went From $1m to $100m ARR in Just 20 Months

SaaStr

.” What Revenue Operations Actually Means : “The operations team that supports the revenue function, which can support sales, design the quota, design commissions, and design go-to-market strategies and leverage data to make good strategies for the team.” Onboarding became “very inefficient.”

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From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

SaaStr

For context,Ron has an MBA and a master’s in engineering from Stanford. Ron explains: “Wehire mostly technical backgrounds, but as our customers get larger and larger, you start to get global account managers, and they’re going to have much more business strategic account management experience.

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Account-based selling in 2025: Everything to know

Highspot

To meet rising buyer expectations and achieve predictable revenue growth, you need a smarter approach to ABS—starting with a revamped go-to-market (GTM) technology stack. A modern account-based sales strategy isn’t just about targeting the right accounts.

Sell 52