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And smooth our selling process — their buying process — to its digital best. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. Marketers have plenty of tools and skills to help accountmanagers achieve their goals. So, we marketers need to get on board.
My backup title was Adventures in AccountManagement , but I didn’t want to get too cute. Growth Opportunity : As a new rep, she should’ve been curious. What could she do to help the practice sell more? Seek Growth : Ask questions to uncover opportunities to improve service and sales. Here we go! The VP of Sales?
Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?
Using just one campaign is also common for medium-sized accounts, particularly those with high-end products, high average order values (AOV) or in service-based industries like SaaS and insurance, where CPCs and CPAs are high. Accountmanagers often segment for the sake of segmentation.
CPSP – Certified Professional Sales Person The Certified Professional Sales Person (CPSP) program from the National Association of Sales Professionals (NASP) is designed for reps at any stage of their career looking to build a strong foundation in modern selling. It’s especially valuable for reps selling high-value, consultative solutions.
Sales teams today spend 70% of their workday on non-selling activities a massive roadblock to hitting quotas. Theyre realizing that streamlining tools isnt just about convenience its about unlocking real productivity and revenue growth. Sales Reps are swamped with 1,400 non-selling hours every year. Lets dive in. month or $959.88/year
Penetration marketing Marketing teams can use their skills in data analysis to help accountmanagers find valuable insights that lead to better upselling and cross-selling opportunities. This can also surface helpful reasons for the sales or accountmanagement teams to call the customer. .”
As I pivot to selling, please watch this two-minute video before continuing the article. While some growth can be expected to come from effective accountmanagement, the kind of growth desired by most companies comes from consistently finding and closing new accounts. Incentives work.
Business development managers (BDMs), account executives, and anyone who can self-generate leads and close deals.” Even accountmanagers — once focused on relationship-building — are now expected to drive revenue. A candidate for a business development role was asked to sell the company's software on the spot.
Despite these hurdles, SDRs are a driving force behind sales growth and revenue generation. Learn more 4 reasons every SDR manager needs a career progression strategy A career progression strategy is no longer a “nice-to-have” within an SDR team. However, the role of the SDR is often thankless. Here’s why.
Ron explains: “Wehire mostly technical backgrounds, but as our customers get larger and larger, you start to get global accountmanagers, and they’re going to have much more business strategic accountmanagement experience. Leveraging Investors for Growth Another underutilized growth channel?
With AI and data analytics, agents can enhance customer satisfaction while contributing to sales through personalized recommendations, upselling, and cross-selling. This is essential for companies to improve their overall profitability and achieve sustainable growth. the growth over those that don’t.
” In Y Combinator’s 10-week program, Deel burned through 20% of their time selling a payments platform that nobody wanted. Built AccountManagement to Capture Hidden Revenue The Realization : “There’s a huge potential and there’s like a big part of the revenue that we’re leaving on the table.”
Sometimes, all it takes is rethinking how you present, package, and position what youre already selling. Instead of selling individual products or services, you package them together to deliver a more comprehensive solution. The good news: you dont need to overhaul your offering to see results. And the data backs it up.
Regular performance reviews transform feedback into a growth tool. Sales performance evaluations often feel like a box-checking exercise for managers and a stress test for sales reps. If done right, they are a real game-changer for company culture and sales performance management. Evaluations provide a clear roadmap for growth.
Modern B2B sales enablement is a strategic, collaborative discipline designed to equip customer-facing teams with the resources, skills, and insights needed to engage buyers effectively and drive predictable revenue growth.
In our latest State of Sales report, 81% of sales teams using AI tools have boosted productivity, and 83% have seen revenue growth in the past year. Here are just a few benefits, and the more you grow, the more these do too Saves you time: Automation takes over time-consuming admin tasks, so your team can focus on selling.
Implementing a product-led growth (PLG) strategy significantly increases the likelihood of converting these prospects into paying customers. These insights offer an opportunity for sales teams to tailor their outreach and identify upsell and cross-sell opportunities. The data may also reveal areas for product or service improvement.
This shift — from license delivery to operational integration — marks a fundamental evolution in how SaaS companies must think, sell and support. It’s a business imperative for SaaS vendors who want to build sustainable growth. The future of SaaS won’t belong to those who sell the most seats. Email: See terms.
GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Too often, businesses treat these as separate domainsone focused on development, the other on selling. The 4 key considerations for aligning product and GTM strategy to drive growth 1. Insight from a $1.3B acquisition by Adobe.
Imagine: the moment a customer hits a usage limit on a specific feature of your ISV app, a targeted upgrade offer is automatically presented within the application, a notification is sent to their accountmanager, and relevant documentation on the premium features is readily available driving potential upsell opportunities.
Compare this to other functions: Sales Engineers: Only 14% decreased Account Executives: 25% decreased Professional Services: 17% decreased Even more telling, only 19% of companies increased their SDR headcount —the lowest growth rate across all sales functions. This isn’t just a blip.
” Cross-selling generates $5M+ in new monthly revenue – Rippling’s cross-sell motion alone drives over $5 million in net new ARR each month before counting any new customer acquisitions. Focus on smaller products : Separate teams ensure smaller products don’t get ignored in favor of easier-to-sell offerings.
“They are meeting their quotas and our growth goals,” came the response. “We just need sales training, our people need to sell better, how much does your training cost?” What subjects, prospecting, qualifying, deal strategies, accountmanagement, call planning/execution, objection handling, closing?
What’s the secret to hitting your growth target? A lot of companies this year are predicting bold growth and setting huge targets for sales reps. And as a sales … The post The Secret to Hitting Your Growth Target first appeared on Colleen Francis - The Sales Leader.
The days of relationship-only selling are over in AI-adjacent markets. Separate Teams for Land vs. Expand : Snowflake completely separates new customer acquisition from accountgrowth teams. When marketing managers can ask natural language questions of customer data without SQL, consumption explodes geometrically.
GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Her Internet Trends reports helped a generation of founders navigate shifts in consumer behavior, platforms, and growth models. Mary Meeker doesn’t publish often. But when she does, it usually defines how the next wave of tech gets built.
And, you know, really that role and it’s such a cool role you have is it’s all about, you know, working with founders to help them unlock go-to-market growth and access, you know, executive networks within the Bain network, which is very much like what we do at GTM fund. So we love the team at BCV. Um, at Fractal when we had.
Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Rick is the former managing director of Meta Ireland. And I went to sell advertising solutions for them and I really enjoyed, you know, matching. Is it partners, is it agencies?
Dear SaaStr: What’s the Best Way to Build a Comp Plan for AccountManagers Focused on Upsell? Building a commission plan for AccountManagers (AMs) is a bit different than for AEs (Account Executives) because AMs are typically focused on retention, expansion, and upsells rather than net-new sales.
Jeff Perry is a truly iconic revenue leader and the Chief Revenue Officer (CRO) at Carta, responsible for core software revenue across New Business, Upsell, Cross Sell, and Customer Success. 19:07 Cartas GTM evolution: How Jeff scaled from one rep selling one product to multiple teams across three business lines.
Companies that ace NRR are better positioned to face unexpected market challenges and sustain profitable growth. It does this by accounting for three components: Expansion revenue: Revenue gained through upselling or cross-selling to existing customers. Growth within your customer base suggests a strong product-market fit.
Learn more about: Understanding agentic AI Agents for sales Agents for key accountmanagement Agents for retail execution Agents for customer service Are you ready to build agents for your consumer goods brand? Learn how to deliver profitable growth with limitless digital labor. Get started here 1. Read the report 2.
On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on accountmanagement and account expansion selling. You'll learn why a focused and intentional accountmanagement strategy is essential for net revenue retention and account expansion.
The answer: Key accountmanagement. In this comprehensive guide to key accountmanagement, you'll learn: The definition of key accountmanagement. How to know whether your company needs a key accountmanagement strategy. The difference between key accountmanagement and selling.
Mindful Selling No one knows what a prospective client may want unless we ask, and the asking evolves into a growing Q&A session upfront. Worse, it harms career growth and the company’s bottom line. BizCatalyst360 Presents a life, culture, and biz new media digest as a hub of creative expression and personal growth.
Sales most definitely have two sides, and this is also true of accountmanagement. If your product requires advertising or salespeople to sell it, it’s not good enough. So the only sustainable growth is real viral growth.”. This is also true of accountmanagement. That was in the 90s, however.
One place where project management really comes into accountmanagement is bringing a broadly stated goal into realistic terms. They can use account planning and project management to figure out just how realistic that goal is. Numerous parts of project management will be part of this tool.
It has prioritized lead and opportunity management over accountmanagement. Guided by both the industry and the CRM solutions they were using, businesses and organizations never really dug into real accountmanagement. A vital key to strategic accountmanagement is creating value for the customer.
They had invested a lot in training, content, and other programs to support the account based selling focus. People were going through the motions of developing their account plans, they would review them with management, then they went back to doing their jobs in the way they had always done them.
It seems that selling jobs, at all levels, are viewed as “temp” jobs. Perhaps things like, we move SDRs into AE roles, possibly an accountmanager role. For a few, possibly sales management. Managers, if they coach, coach for day to day, quarter to quarter performance. Their margins tend to be the best.
Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools. Essential skills for success include strong customer relations, business development, accountmanagement & problem solving abilities.
Quarterly business reviews are essential for understanding potential growth with existing customers, retention issues and future opportunities. They are just as crucial for troubleshooting where sales performance isn’t meeting expectations, as well as for measuring the return on investment your … Read More »
Why I’m So Interested In Selling Sales wasn’t on my UT Dallas agenda. Now, another year has gone by and I am currently the Junior AccountManager for the UTD Sales program with plans to graduate early in the Spring of 2025. I may be new to the world of sales, but this year has been a whirlwind of growth.
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