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5 key trends we’re seeing in B2B marketing

Martech

And smooth our selling process — their buying process — to its digital best. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. Marketers have plenty of tools and skills to help account managers achieve their goals. So, we marketers need to get on board.

B2B 136
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5 Keys to Account Management Success; 10 Keys to a Strong Customer Partnership

Understanding the Sales Force

My backup title was Adventures in Account Management , but I didn’t want to get too cute. Growth Opportunity : As a new rep, she should’ve been curious. What could she do to help the practice sell more? Seek Growth : Ask questions to uncover opportunities to improve service and sales. Here we go! The VP of Sales?

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Account-based selling in 2025: Everything to know

Highspot

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

Sell 52
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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Using just one campaign is also common for medium-sized accounts, particularly those with high-end products, high average order values (AOV) or in service-based industries like SaaS and insurance, where CPCs and CPAs are high. Account managers often segment for the sake of segmentation.

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The Best Sales Certifications to Get in 2025

RingDNA

CPSP – Certified Professional Sales Person The Certified Professional Sales Person (CPSP) program from the National Association of Sales Professionals (NASP) is designed for reps at any stage of their career looking to build a strong foundation in modern selling. It’s especially valuable for reps selling high-value, consultative solutions.

Retail 62
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17 Best Sales Productivity Tools Your Team Needs in 2025

Veloxy

Sales teams today spend 70% of their workday on non-selling activities a massive roadblock to hitting quotas. Theyre realizing that streamlining tools isnt just about convenience its about unlocking real productivity and revenue growth. Sales Reps are swamped with 1,400 non-selling hours every year. Lets dive in. month or $959.88/year

Product 130
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7 proven strategies for effective B2B customer retention

Martech

Penetration marketing Marketing teams can use their skills in data analysis to help account managers find valuable insights that lead to better upselling and cross-selling opportunities. This can also surface helpful reasons for the sales or account management teams to call the customer. .”

B2B 133