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? Bullseye Product Launches: Tactical Tips From Expert Operators to Nail Your Next Launch

Sales Hacker

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. With this in mind, as part of a past launch, Ted and the team included a QR code. Start early!

Launch 101
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Meta launches AI-powered ad creativity tools

Search Engine Land

Meta’s latest update will allow advertisers to automate parts of ad creation using brand products and guidelines to inspire the creations. Automating the ad-creation process frees up time for advertisers to work on other parts of account management tasks that can’t be automated. The big picture. Why we care. Key updates.

Launch 120
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What is Key Account Management? [+ Checklist]

RAIN Group

It’s modest to start, but there’s potential to sell into multiple buying centers, across geographies, and the new product your company is launching will help the customer simplify their processes, increase efficiencies, and reduce strain on their supply chain. But that’s all in the hands of the key account team now.

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How to Create a Product Launch Email [Outlines + Templates]

Hubspot

There are few times more exciting in a company than during a product launch. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? Featured Resource: Product Marketing Email Templates [Download Now]. Greeting and Tl;dr.

Launch 91
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The 15 Best Crowdfunding Sites to Launch Your Business or Product

Hubspot

Since their launch in 2009, the company has helped 15 million people pledge $3.7 Indiegogo offers both live crowdfunding campaigns and a marketplace for innovative products. The latter, their equity program, is recommended for between $50,000 and $10 million funding goals for product, service, or B2B businesses. Kickstarter.

Launch 89
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10 questions to ask before you create a Google Ads account

Search Engine Land

It’s fascinating to speculate about the discussions that happened before an account was launched based on what you find during an audit. Was the Google Ads account well thought out and planned? Did the client or manager say, “Hurry up! We need to build awareness of this new product!”? Or was it built in a hurry?

Launch 112
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This week’s AI-powered martech releases

Martech

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization.

Launch 102