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Tech Partner Guide to the Summer ’25 Release

Salesforce

Imagine: the moment a customer hits a usage limit on a specific feature of your ISV app, a targeted upgrade offer is automatically presented within the application, a notification is sent to their account manager, and relevant documentation on the premium features is readily available driving potential upsell opportunities.

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The Top Mistakes to Avoid in Strategic Account Management in Consolidated Markets

Miller Heiman Group

When managing top-tier accounts in consolidated markets, it’s critical to work strategically to close more deals. Unfortunately, in large markets controlled by a small number of companies, such as automobile manufacturing or medical devices, this can be riddled with challenges. Understand their needs, wants and preferences.

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Strategic Account Management – A Detailed Guide

The 5% Institute

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management?

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“The Foot Bone Connected To The Leg Bone, The Leg Bone Connected To……”

Partners in Excellence

For example, we have engineering/product development, manufacturing/service delivery, marketing, sales, customer support, finance, HR, operations, and so forth. For example, manufacturing depends on product development to feed new products to build and deliver. As a result, we break them down into subsystems.

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AI-Generated Customer Summaries Help Manufacturers and Distributors Manage Relationships

Spiro Technologies

Manufacturers and distributors rely on healthy customer communications to run a sustainable business. The best customer relationships require a salesperson or account manager to know everything going on with that customer. By bringing this information to light, AI can help manufacturers and distributors avoid lost revenue.

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How Do I Find The Best Salespeople?

Partners in Excellence

The solutions his company develops address very complex issues in “manufacturing.” He needs to grow the sales team, hiring BDRs, Account Managers and others. We spoke about the typical challenges that face the manufacturing decision-makers and the conversations they had to have with those decision-makers.

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Rethinking BDRs?

Partners in Excellence

The target customers were CEOs, VPs of Development, VPs of Engineering, VPs of Manufacturing. I needed people who could engage people like the President of Boeing Commercial Aircraft, or the Chief Product Design Engineer for GM, and similar personas in other large manufacturing companies.