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Activities, Outputs, Outcomes—What’s The Difference?

Partners in Excellence

The “new” sales mantra seems to be all about activity. Our managers measure us on activities, and it seems our performance is based on how many activities we complete. The more activities we do, the better. The more activities we do, the better. But what kind of results are we producing?

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We’ve Got Productivity All Wrong!

Partners in Excellence

Some of what I found: When we talk about workplace productivity, we are referring largely to how much work is accomplished in a particular work environment, over a particular period of time. Productivity is defined as the ratio of output to input. For example, productivity can be measured as the ratio of total output to hours worked.

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On Measuring Sales Performance

Partners in Excellence

” Particularly, when many people contribute and we need to credit different people. What do we measure? Those are important, after all orders and revenue are what keep our companies in business. Output measures: There are a number of output measures that may be important to achieving our corporate goals.

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The 5 key pillars of AIOps in marketing

Martech

So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. First, what is AIOps? Optimizing assets for different platforms. Project management AI-enabled work requires the same amount of attention as any other business activity.

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Marketing mix modeling: A marketer’s guide

Martech

What is marketing mix modeling? The outputs from MMM are used in three ways: As a scorekeeper , to show the overall incremental impact marketing investments are having on the overall business. The details of the modeling approach differ, but all forms use aggregate (not user-level) data.

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The importance of Stakeholders and Practice Leads in agile marketing

Martech

Some think that if the team gets trained on agile marketing , they can work differently, with new meetings and tools,and reap the benefits of agility: speed-to-market, customer-centricity and team satisfaction, just to name a few. There’s a big misconception, especially in marketing, that agile is a new practice for the team.

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Field Sales: How to Improve Your Sales Productivity Quickly

Veloxy

Get Your Free Ebook What Is Sales Productivity? Sales productivity measures how your sales teams and reps convert inputs (effort, time, and resources) into valuable outputs such as revenue. How to Measure Sales Productivity There are different ways to measure your company’s sales productivity.

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