Martech

SEPTEMBER 1, 2021

Because its active ingredient isn’t alcohol or cannabis, it’s not regulated in the same way that those products are. Thus far, Leilo’s methods provide a useful blueprint for any product looking to break into a new category. The product is also available through direct-to-consumer through Leilo’s website and on Amazon.

Technology 104

Technology Technology Retail Sports 104

SaaStr

MARCH 15, 2021

They are a proxy, albeit an imperfect one, for quality. They at least help guide us on what vendors and products to pick, especially if we don’t have time to do the diligence ourselves. We’re all attracted to brands. We want Google and Salesforce and Amazon as our customers. We want to be on stage at the SaaStr Annual.

Networking 110

Networking Up-sell Follow-up Sell 110

Sales Hacker

AUGUST 18, 2021

At Outreach, we’re using activity-based customer health warnings to catch and solve problems early. We use customer activity, specifically seat saturation, as a proxy for customer health. High churn/Low whitespace: Something has gone wrong, as these customers aren’t getting the most out of the product.

Education 111

Education Contract Pipeline Gaming 111

ConversionXL

APRIL 18, 2019

Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. The intent of a Do query is to accomplish a goal or engage in an activity on a phone. What answer is a searcher looking for? For sustainable, valuable search traffic, you’d better provide it.

UX 126

UX Engineering Click Through Rate Follow-up 126

ConversionXL

JULY 28, 2021

Unlike previous upgrade iterations, GA4 is a brand-new product. Their behavior can be used to predict future activity and tailor your site or app to encourage more sign-ups. Google Analytics 4 is the next generation of Google Analytics. This means starting afresh, with a new learning curve to navigate. Here’s how: 1. Custom events.

GTM 146

GTM Follow-up Technique Campaign 146

SaaStr

OCTOBER 7, 2022

Founder and Managing Partner at Cowboy Ventures, Aileen Lee, discusses the state of the VC market in 2022 with Founder and CEO of SaaStr Jason Lemkin—the change in VC activities and seed deals, the importance of the board in the success of a startup, profitability and much more. The recent downward movement.

Construction 81

Construction Growth Niche Meeting 81

Gong.io

AUGUST 3, 2022

In this article, you’ll learn how to define customer success, and discover the most important KPIs for measuring retention and growth (and other customer success goals) as well as the value buyers receive from your product. For product-led growth teams, onboarding sequences are generally automated. Did we reach this goal?” Onboarding.

Customers 87

Customers Cross-sell Contract Price 87

ConversionXL

OCTOBER 20, 2016

There are, however, proxy metrics you can use, most of them older school metrics like brand mentions, satisfaction scores, and some newer ones like social media mentions and followers, email subscriptions , referrals, and NPS. We want other people to like us. It’s a human desire. We also want other people to like our websites. Image Source.

Contact 115

Contact Consult Management Consulting Referrals 115

SaaStr

SEPTEMBER 21, 2019

The Cloud has grown 700% since the first Annual, if we use AWS as a proxy. As part of that, our top sponsors asked us to do more with them, and more deeply integrate them with our year-round SaaStr activities. So we are gearing up now for the 6th (!) ever SaaStrAnnual , March 10-12 in San Jose / SF Bay Area. So much has changed.

Represent 62

Represent Education Start-ups Up-sell 62

Capterra Sales & Marketing Software

DECEMBER 17, 2021

If you’re looking for software to help you optimize those digital marketing strategies, we’ve curated a list of the top 12 products that stood out among 280 tools across 21 software categories for delivering excellent value, according to feedback from thousands of real users. 12 top-rated marketing tools.

Real Estate 97

Real Estate Campaign Price CRM 97

Hubspot

NOVEMBER 8, 2018

But, how do you, as a marketer, consolidate those differences and find a new practice or process that works for you, your audience, and your product or service? Googling “marketing tips” is like looking up a #MondayMotivation quote to post on Instagram … there are so many, and they all think they’re the very best. And that’s a good thing.

Launch 78

Launch Trust Technology Technology 78

InsightSquared

SEPTEMBER 20, 2018

Kaizen is a daily process, the purpose of which goes beyond simple productivity improvement. Kaizen is a daily process, the purpose of which goes beyond simple productivity improvement. Well, modern GTM strategies and revenue generation activities are much like an assembly line. ”[ 1 ]. ”[ 1 ].

GTM 73

GTM Assembly Line Manufacturing SQL 73

ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps. Moments of Truth.

UX 130

UX Customers Drivers/motivators Construction 130

Hubspot

AUGUST 5, 2016

The most effective marketing leaders encourage a culture of testing within their teams and run experiments to A/B test and optimise activity at every stage of the marketing funnel. This makes clearly communicating the value your product creates to prospects and clients more important than ever. 1) Double down on testing.

A/B testing 51

A/B testing Lead generation Pipeline Growth 51

Hubspot

OCTOBER 5, 2017

While we (or our team) are racing to hit quota against that clock, though, we can save time and maximize our numbers by investing in the right processes, activities, and skills. Leads or prospects, the end goal is the same: Nurture potential customers until they buy our product or service. Tick tock, tick tock, tick tock.

Technique 101

Technique Prospecting Objectives and Key Results Cold Call 101

ConversionXL

FEBRUARY 12, 2016

Perception isn’t always the same thing as reality, even when it comes to something as supposedly objective as your product’s value. In fact, the perceived value of your product is fairly malleable. According to BusinessDictionary.com : “A customer’s opinion of a product’s value to him or her. First, what is perceived value?

Price 85

Price Profit margin Non-Profits A/B testing 85

ConversionXL

AUGUST 10, 2016

We use Xd28s as a proxy for the amount of value a person is getting from the service. Foster once said , “Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction, and skillful execution; it represents the wise choice of many alternatives.” What Are User State Models?

A/B testing 61

A/B testing Growth Presentation Start-ups 61

ConversionXL

JUNE 20, 2016

You and I may have a hard time believing it, but many people are afraid to shop online. Now, as someone who regularly makes ridiculous impulse purchases, I never second guess entering my credit card information online. In fact, I just bought a Led Zeppelin coffee mug in the time between writing and editing this article. Image Source.

E-commerce 72

E-commerce Customers Trust Government 72

Search Engine Land

MAY 22, 2024

Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. This tool is designed to reach and convert prospects who have never engaged with your business. However, using NCA effectively requires a strategic approach.

Customers 95

Customers Campaign Conversion Follow-up 95

ConversionXL

MARCH 25, 2020

The traditional blog format—regular, sequential publishing of diary-style entries—no longer makes sense for most businesses. To be honest, it never did. A B2B website that educates potential buyers isn’t a personal “weblog.” It doesn’t toss out unsubstantiated opinions. It doesn’t age the same way. Why up-to-date content is the new standard.

Process 68

Process Start-ups Engineering Follow-up 68

ConversionXL

FEBRUARY 29, 2016

Transactional emails are triggered based on someone’s interaction with your site or product. Many transactional emails are used to re-activate inactive users, for example. ” His conclusion was that there is a very big difference between knowing and doing. Good marketers continue to send unsolicited junk. Tweet It!].

A/B testing 90

A/B testing Promote Start-ups Contact 90

Sales Hacker

FEBRUARY 2, 2024

What I mean by MQLs is Marketing Qualified Leads. In the wise words of Charlie Munger: “Show me the incentive, and I’ll show you the outcome.” It’s a simple truth, isn’t it? We tend to chase what we’re rewarded for. We asked ourselves: ‘Would you rather have your competitor work remotely or be all huddled up in an office together?’

GTM 93

GTM Pipeline SQL UX 93

Martech

NOVEMBER 24, 2021

According to a new study conducted by research firm Advertiser Perceptions, and sponsored by programmatic media company Xaxis, two thirds of media decision makers activated new digital out of home (DOOH) campaigns in the last 18 months, and 81% of advertisers will recommend DOOH in their plans in the next 12 months. In-person and resilient.

Campaign 117

Campaign Strategize Gaming Networking 117

Hubspot

FEBRUARY 27, 2020

Many advertisers perceive the video production process to be both intimidating and costly. Investing in an overly expensive production crew to produce perfectly polished videos isn't going to be enough to captivate your audience. Here, let's explore how to leverage YouTube for your next direct response campaign.

Campaign 95

Campaign Start-ups Conversion Entertainment 95

Search Engine Land

JANUARY 23, 2024

Discuss some potential solutions and alternatives that the company or product in question can help with in a fair and balanced way. They make it feel like the goalposts that measure whether we’re doing a “good” or “bad” job are constantly shifting. Yes, things change. Yes, they get more complicated. And yes, the bar rises. Maybe not.

Entertainment 131

Entertainment Engineering Start-ups Launch 131

Spiro Technologies

DECEMBER 11, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. Transcript Adam Honig: I have your title as research fellow. Colin Grabow: That’s it. Adam Honig: Do they have research ladies, too? Colin Grabow: Exactly.

Manufacturing 59

Manufacturing Transportation Government Up-sell 59

SalesLoft

OCTOBER 19, 2023

In fact, one study found that 68% of salespeople believe they would be much more productive at work if they didn’t have to manually enter data into their CRM. In fact, one study found that 68% of salespeople believe they would be much more productive at work if they didn’t have to manually enter data into their CRM.

CRM 52

CRM Customer Relationship Management Relationship Management Pipeline 52

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? The sales platform is intensely devoted to nurturing its monthly active users (MAU). Your NSM must be indicative of the value customers receive from your product.

Growth 120

Growth Objectives and Key Results Promote Price 120

Search Engine Land

NOVEMBER 17, 2022

Facebook, meanwhile, is a full-blown social networking site where users share updates, images and videos, join events and groups, and do a variety of other activities. Social media marketing is the use of popular social media platforms to connect with your target audience and market your brand’s products and services.

Networking 129

Networking Promote B2C Engineering 129

ConversionXL

OCTOBER 26, 2015

What they use is something called the proxy server or intercept method. Basically, the tool acts as a proxy server between the visitor’s browser and your server. It is no different with us in conversion optimization. We nerd out on testing tools. Your web server sends the same version of the page, the default, as it would normally do.

A/B testing 97

A/B testing Clients Objectives and Key Results Start-ups 97

Search Engine Land

OCTOBER 27, 2022

On the contrary, the vast majority of sites are missing a significant chunk of pages. The reality is, Google doesn’t have the resources to crawl every page it finds. All the URLs Googlebot has discovered, but has not yet crawled, along with URLs it intends to recrawl are prioritized in a crawl queue. And not all URLs join at the back of the queue.

User Experience 126

User Experience Engineering Follow-up Start-ups 126

ConversionXL

OCTOBER 23, 2019

What they use is something called the proxy server or intercept method. Basically, the tool acts as a proxy server between the visitor’s browser and your server. It is no different with us in conversion optimization. We nerd out on testing tools. Your web server sends the same version of the page, the default, as it would normally do.

Clients 58

Clients A/B testing Objectives and Key Results Start-ups 58

ConversionXL

OCTOBER 23, 2019

What they use is something called the proxy server or intercept method. Basically, the tool acts as a proxy server between the visitor’s browser and your server. It is no different with us in conversion optimization. We nerd out on testing tools. Your web server sends the same version of the page, the default, as it would normally do.

Clients 50

Clients A/B testing Objectives and Key Results Start-ups 50

ConversionXL

AUGUST 21, 2014

Below, are 10 case studies on how to reduce churn for your SaaS product. I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post. Reducing churn is critical to the success of your SaaS company.

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106

ConversionXL

JUNE 19, 2014

In an ideal world, designers and conversion optimizers can strike the perfect balance between the logical & emotional sides of the human brain & design experiences that “activate” visitors to take action. There is one variable that data is not very good at deciphering – the human. 3 Step Approach To Emotional Design.

Customers 107

Customers User Experience Lead generation Start-ups 107

Hubspot

OCTOBER 27, 2020

You can't get a degree in SEO. Books on SEO quickly become out-of-date. Plus, there are hundreds of thousands of self-professed "SEO experts" out there, but far fewer people who actually understand what they're talking about, and can apply it. To help you find them, I've put together a huge list of credible SEO resources in every category.

UX 101

UX Engineering Follow-up Niche 101

SaaStr

NOVEMBER 13, 2020

I wanted to have another fun, informal conversation with, one of, I think, the most insightful and smartest cloud investors, Sunil Dhaliwal. GP and founder of Amplify Partners. Interesting for a couple reasons, but Sunil’s been investing in cloud internet since before almost anybody. Is that fair to say? Jason Lemkin: Would be insane.

Follow-up 65

Follow-up Meeting Start-ups Growth 65