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US vs. Google, round 2: Government targets digital ad business

Martech

Dig deeper: Antitrust bill could force Google, Facebook and Amazon to shutter parts of ad business At the heart of the case is Google’s operating products for publishers and advertisers. While having a 50% market share can mean there is a monopoly, judges generally require at least a 60% to 65% market share.

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Yelp brings antitrust lawsuit against Google

Martech

A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Processing. ” Aaron Schur, Yelp general counsel Email: Business email address Sign me up!

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Google Ads hit by major reporting glitch, exposing competitor data

Martech

Google Ads continues to experience a significant outage affecting multiple reporting tools and product management features. This outage impacts advertisers’ ability to manage campaigns and access critical performance data. Affected: Products, Product Groups, Listing Groups pages across the web, API, and Google Ads Editor.

Campaign 111
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Google adds generative AI insights, shopping ad campaign goals

Martech

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries. Processing. AI-powered insights. New campaign goals.

Campaign 131
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Canva acquires genAI startup Leonardo.AI

Martech

Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. This field is constantly evolving, and Leonardo’s technical leadership and community impact can’t be overstated,” said Cameron Adams, co-founder and Chief Product Officer of Canva, in a release.

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Google phasing out Smart Campaigns in favor of Performance Max

Martech

Even though a deadline hasn’t been set, advertisers will need to adapt to the new system The transition aims to streamline Google’s ad products and improve performance through AI What they’re saying. Processing. Google will automatically upgrade existing Smart Campaigns to Performance Max campaigns. What’s next.

Campaign 130
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LinkedIn’s AI ad tool to launch globally this fall

Martech

Advertisers input their product URL, and Accelerate analyzes the website, company LinkedIn page, and prior ad accounts; builds creatives and targets relevant audiences; integrates Microsoft Designer to draft engaging creatives. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing.

Launch 116