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US vs. Google, round 2: Government targets digital ad business

Martech

“Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit.

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Canva acquires genAI startup Leonardo.AI

Martech

Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. TikTok parent company ByteDance plans to invest over $2 billion in an AI hub in Malaysia, though this technology will likely stretch far beyond video editing capabilities to help bolster ad and user experience.

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Data, AI and advertising: 2025 predictions

Martech

We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year. Agencies leaning in Budgets will be tighter this year, so agencies will increasingly rely on technology to negotiate better deals for clients and measure campaign effectiveness.

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Google’s cookie pivot leaves 88% of industry in uncertainty: IAB

Martech

Doing so will help keep measurement accurate and ensure that we can still deliver relevant ads to users as tools and technologies evolve. While almost two-thirds of respondents think Google’s change is good for the industry, 51% believe it might slow the development of privacy-protecting technologies.

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QR code alternative introduces shoppable video ad tool

Martech

This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app users scan physical displays like outdoor ads, and video and TV ads. Scanning ads.

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What the Google antitrust ruling could mean for advertisers

Martech

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. The same goes for Microsoft or Amazon.

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AI-powered martech news and releases: October 31

Martech

Viant Technology integrated Comscore’s audience data into ViantAI, enabling more precise and effective media planning. Making Science and GrowthLoop have partnered to launch an AI-driven marketing solution that combines data readiness and AI-powered marketing technology.