Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. “AI is reshaping marketing and martech,” they write. “And

CRM 132

CRM Technology Technology Engineering 132

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. AI capabilities.

Retail 132

Retail Campaign Technology Technology 132

Martech

NOVEMBER 12, 2024

Want to know which technologies marketers are prioritizing in 2024, and which are on the chopping block? Download the full report for in-depth insights This article just skims the surface of the insights revealed in The State of Data Collaboration: A Global Perspective.

Territory 121

Territory Strategize Technology Technology 121

Martech

OCTOBER 16, 2024

The protocol is aimed at enabling advertisers and publishers to share and measure conversion data without exposing user-specific information. The protocol adopts Privacy Enhancing Technologies (PETs) like Private Set Intersection (PSI) and Trusted Execution Environments (TEEs).

Conversion 123

Conversion Technique Trust Launch 123

Martech

SEPTEMBER 10, 2024

Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales.

Retail 115

Retail Campaign Sales Represent 115

Martech

DECEMBER 2, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt: What is the best measurement technique to work out marketing incrementality? The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

A/B testing 121

A/B testing Territory Technique CTR 121

Martech

SEPTEMBER 22, 2022

According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Register today for “ If the Customer is Always Right, Your Technology Should be Too, ” presented by AWS Marketplace. Where do they plan to invest?

Customers 124

Customers Advertising/ Marketing Technology Technology 124

Martech

OCTOBER 3, 2024

Previously, Lyft Media advertisers could break down Lyft customers into segments by destination, payment method and lifestyle. Now, advertisers can onboard their own customer datasets using LiveRamp’s privacy-focused identity technology. Why we care.

Retail 79

Retail Networking Campaign Technology 79

Martech

SEPTEMBER 30, 2024

On Friday, Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology. Even though Nobel Prize-winning economist Paul Milgrom provided supporting testimony, it’s still easy to see gaps in Google’s arguments. Here are the ones that stand out to me: 1. antitrust laws.

Legal 79

Legal Price Technology Technology 79

Martech

JANUARY 15, 2025

As consumer interests become increasingly niche, marketers are recognizing the need to more precisely target with their influencer strategies in order to deliver attributable results, said Sean OBrien, CTO and co-founder of influencer platform Mavely.

Niche 119

Niche B2B Service Retail 119

Score More Sales

MARCH 18, 2014

We have always had to communicate with potential buyers, ask for referrals, work trade shows, and advertise / market for new business. The big change now is the tools and technology. 10 tools and technologies to be most helpful. As long as I can remember, selling has ALWAYS been social. Why sellers miss this one BIG idea.

Referrals 100

Referrals Advertising/ Marketing Sales B2B 100

Martech

FEBRUARY 22, 2022

Jambo’s existing omnichannel tracking includes website, IP-based advertising, marketing automation, Google, LinkedIn and Meta platforms. Read next: How to decide if you need an account-based marketing platform. We’d expect to see more ABM integrations with events technology like ON24’s. What it does.

Networking 98

Networking Manufacturing Advertising/ Marketing B2B 98

Martech

MAY 12, 2025

But recent shifts driven by technological advances and tightening privacy regulations have disrupted the attribution-heavy models marketers have leaned on for over a decade. Historically, accessing MMM required significant investment in technology and licensing. Today, measurement needs to take center stage.

Objectives and Key Results 115

Objectives and Key Results A/B testing Drivers/motivators Strategize 115

Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. AI-powered insights.

Campaign 132

Campaign Retail Product Process 132

Search Engine Land

JUNE 14, 2023

Dan Taylor, Vice President of Google Ads, wrote: “The Statement of Objections from the European Commission sets out claims that are not new and relate to a narrow part of our advertising business. Even media companies and retailers now offer competing advertising technologies. This case is set for trial in September.

Commission 89

Commission Retail Advertising/ Marketing Engineering 89

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. That was around mid-March 2020.

B2B 119

B2B Advertising/ Marketing Negotiate Management Consulting 119

Search Engine Land

APRIL 26, 2023

Meta’s financial performance and growth provides important insights into the current state of the technology industry and the advertising market. Why we care.

Advertising/ Marketing 86

Advertising/ Marketing Growth Technology Technology 86

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

E-commerce 126

E-commerce B2C Campaign B2B 126

Search Engine Land

MAY 12, 2023

” Musk will focus on product design and new technology. It will be worth watching whether having a new Twitter CEO may help repair some of the damage done and lure back advertisers , marketers and brands. Most recently, Yaccarino was chairman of global advertising and partnerships at NBCUniversal Media.

Advertising/ Marketing 79

Advertising/ Marketing Engineering Technology Technology 79

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. Getting started with dynamic in-game advertising. Instead, game publishers create and sell inventory for advertisers after the game is released.

Gaming 123

Gaming E-commerce Cross-sell Sports 123

Salesforce

MARCH 9, 2023

Technology is great, but businesses can struggle if they have too much of it. The good news is we’re getting there, with new updates in the Marketing Cloud features spring release. It’s called vendor sprawl. The result is too many apps and too many silos. The solution – or maybe the dream? –

Advertising/ Marketing 98

Advertising/ Marketing Contact Campaign Technology 98

Veloxy

AUGUST 23, 2023

In today’s competitive landscape, the key to success lies in adopting cutting-edge technology. AI Sales Tools offer features for email deliverability, analytics & forecasting capabilities, CRM optimization, training & coaching opportunities as well as advertising/marketing automation to maximize revenue generation.

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Martech

MAY 8, 2023

Advertisers using Microsoft Advertising will show up in chats based on the same outcomes-based metrics that serve those ads to other Microsoft assets like search and video games. From what we hear, advertisers don’t want to be disrupted right now,” said Kya Sainsbury-Carter, corporate vice president, Microsoft Advertising.

Real Estate 100

Real Estate Advertising/ Marketing Launch Gaming 100

Capterra Sales & Marketing Software

DECEMBER 17, 2021

To show you how reviewers feel about HubSpot Marketing Hub, here are some of the most positive excerpts from Capterra reviews: Pros. “It It allows me to have a better grasp on an account and how to best serve it” — Small business, marketing and advertising, marketing manager “Lots of cool features that are quite easy to use.

Real Estate 97

Real Estate Campaign Price CRM 97

Hubspot

MARCH 15, 2015

UTEC, an engineering and technology university, wanted to recruit more students. Advertising Marketing Agency Daily' The ad includes a wristband you could attach to your child as he runs around at the beach. The app lets you set a distance and receive alerts if the child wandered beyond the limit. 4) Motorola.

Advertising/ Marketing 78

Advertising/ Marketing Entertainment Promote Retail 78

Sales Nexus

JULY 6, 2021

“Marketing automation is technology that manages marketing processes…automatically. Too often businesses and brands put all of their focus on promoting themselves or their products and they quickly lose the interest of their target audience because no one really likes to see advertisements. ” SalesForce.

CRM 122

CRM Follow-up Customer Relationship Management Promote 122

Martech

SEPTEMBER 8, 2023

This technology allows websites to serve ads based on your browser history — unless you manually turn it off. The technology has been rolling this out to a small percentage of Chrome users at a time. Google has slowly been rolling out its Enhanced Ad Privacy functionality in Chrome. Why we care.

Technology 129

Technology Technology Follow-up Start-ups 129

Search Engine Land

JUNE 20, 2023

Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers. Gannett, the publisher of USA Today, is suing the search engine for using “deceptive commercial practices” and breaching U.S. antitrust and consumer protection laws.

Commission 86

Commission Engineering Advertising/ Marketing Campaign 86

Martech

MAY 2, 2024

For marketers, the ability to reach these consumers at scale is also improving with AI technology. Google AI technology uses genAI to allow marketers to easily build audiences in Google’s Display & Video 360 (DV360) DSP. Here are some of the biggest developments from the NewFronts.

Sports 115

Sports Networking Campaign Technology 115

Martech

MARCH 22, 2024

The digital advertising ecosystem actually evolved on the web, well before app stores even existed. The technological divide [between web and apps] made it quite hard to apply the same solutions. ” Web technology, Cohen said, is relatively simple in comparison.

Manufacturing 137

Manufacturing Campaign Technology Technology 137

Salesforce

SEPTEMBER 13, 2023

Segment intelligence In our research , marketers tell us that proving their impact on growth is a top challenge. That’s why we’re making it easy to track and optimize the performance of every segment activated from Data Cloud across paid media advertising, Marketing Cloud Engagement, and Commerce Cloud – including return-on-ad-spend (RoAS).

Referrals 136

Referrals Strategic partnership CRM Launch 136

Martech

MAY 6, 2025

The technology already exists. Measurement challenges also stem from fragmented models, complex channels and organizational silos. While better inputs wont solve everything, they lay the foundation for meaningful progress across the board. The frameworks are in place. Whats holding us back isnt capability its mindset.

Campaign 106

Campaign Education Start-ups Technology 106

Hubspot

JANUARY 23, 2015

In May, Wired released an in-depth, interactive piece on how technology is changing advertising. What was your favorite example of native advertising? Advertising Marketing Agency Daily' 2) Wired and Netflix. Let us know in the comments!

Intrinsic 78

Intrinsic Advertising/ Marketing Promote Drivers/motivators 78

Martech

JUNE 28, 2024

At my agency, we leverage our proprietary marketing technology platform, All,i to streamline test design, execution and measurement. With other technological advancements, brand lift studies can leverage real-time data collection and analysis tools.

Objectives and Key Results 131

Objectives and Key Results Campaign Growth Follow-up 131

Martech

NOVEMBER 7, 2023

We have looked at how these things will impact us in 20 to 30 years,” said Yuri Staraselski, co-founder and chief technology officer at Crimtan. People have developed technologies that instead of delivering the whole file right away, deliver it in pieces and react to whether the video is being viewed or not. Now it’s just 20 years.

Campaign 116

Campaign Price Technology Technology 116

Martech

MAY 8, 2024

“Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech. Why we care.

Click Through Rate 119

Click Through Rate Campaign Networking Technology 119

Martech

MAY 7, 2024

New genAI tools abound in the marketer’s toolbox. But how is the technology being used by marketers? The introduction of genAI capabilities in Meta’s Ads Manager will make the tools accessible to many marketers at agencies and brands in the coming months. Why we care.

Technology 119

Technology Technology Price Campaign 119