ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

JULY 1, 2020

As you would with any content marketing campaign, consider topics that will educate, entertain, and delight your audiences -- even when they're clearly filmed in an at-home setting. However, the most important thing to keep in mind is the angle and positioning of the lights and camera. Lighting Fixtures. Hutchings shares.

Angle 101

Angle Teamwork Presentation Education 101

Hubspot

MAY 16, 2019

Before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a show chock-full of conflict, surprise, and emotion that also ties to a unique angle and is told in an episodic fashion. The Pillar-Cluster Model. Link Building. Audience Segmentation.

Technique 101

Technique A/B testing Angle Pitch 101

Hubspot

AUGUST 6, 2020

Journalists are naturally curious people, so we sometimes find ourselves entertained by trends and topics that get people talking. Working in broadcast journalism has trained me to never lower my guard and always keep my eyes open for threats or liabilities in social posts, marketing campaigns, and imagery.

Angle 101

Angle Pitch Entertainment Promote 101

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. So you want to have a different angle, a new angle, something that you’re about.”. Otherwise, the best you’ll achieve is entertaining window shoppers. What is your value offer ? The message. What is the key takeaway? The channels.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Search Engine Land

FEBRUARY 15, 2023

If you have a game that you’re looking to promote, a Universal App Campaign (UAC) is a great way to do it. Google claims that their UACs achieve about 140% more conversions than other campaign types. Creative specs Most of the creative specs will be the same as a normal Google Ad campaign, but sizes and types can be found here.

Gaming 84

Gaming Networking Campaign Angle 84

Hubspot

MAY 21, 2019

Fortunately, with neuromarketing, which is a blend of neuroscience and marketing, brands can gauge the emotional resonance of their current and future marketing campaigns. In reality, they’ll only listen to it if it can hold their attention and, ultimately, entertain them. Podcasting. Word of Mouth Marketing.

Angle 78

Angle Entertainment Retail Technology 78

Hubspot

JULY 12, 2012

According to a survey from Corporate Visions via MarketingProfs , 37% of B2B marketers cite content that's neither provocative nor engaging as a barrier to successful demand generation campaigns. Find a Relatable Angle. Taking a similar angle in your content can help make a dull concept a little more interesting, too.

Angle 78

Angle Entertainment Networking B2B 78

Hubspot

OCTOBER 1, 2015

It began as an unknown start-up in California and wanted to run billboard advertising campaigns to generate awareness and traffic, but realized quickly that it couldn’t afford it. Billboards run between $30,000 and $50,000 per four-week campaign. The result: This ad campaign is still paying off.

Angle 78

Angle Campaign Gaming Networking 78

Hubspot

JUNE 20, 2018

As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Using Email.

A/B testing 78

A/B testing Contact Promote Campaign 78

Heinz Marketing

JUNE 2, 2022

Ideal for important announcements or interacting and entertaining your followers. Carousels – includes a group of 4-5 but can go up to 10 images shown as a series to tell a story, elaborate on a topic, or showcase a single product from different angles or multiple products. This format also has an ad option.

Promote 116

Promote B2B Follow-up Angle 116

Hubspot

OCTOBER 23, 2018

You can also filter theses stories by category, like Business, Entertainment, Health, Sci/Tech, Sports, and Top Stories. Since there will be a lot of stories about trending topics, though, you shouldn’t just take the same angle as everyone else. It’ll show you which queries people have searched for the most during the last 24 hours.

Territory 78

Territory Contract Angle Entertainment 78

ConversionXL

OCTOBER 7, 2022

Here’s an example of a CAC analysis spreadsheet by Startup Tools : This will give you an overview of campaign effectiveness and help you identify any trends or patterns impacting profit margins over time. The success of every marketing campaign hinges on the effectiveness of your website. customer retention ).

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Hubspot

SEPTEMBER 17, 2018

It’s central to your outreach and campaign efforts … especially your social strategy. Video is useful for more than entertainment, too. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. Brand Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Search Engine Land

FEBRUARY 6, 2023

Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version 2013: Thoughts from marketers about what they liked, what they didn’t like, what needed to be done, and what they wanted to see in future releases. Google Airs TV Ad During Super Bowl – But Why? 2010: The “Parisian Love” commercial had 1.2

E-commerce 77

E-commerce Government Engineering Angle 77

Hubspot

JULY 7, 2015

Of course, I spend a lot time writing, working on SEO, and creating email campaigns, but it's all for naught if people don't know and trust me. So years ago I started keeping swipe files of my favorite emails, newsletters, and campaigns. Good content teaches, enlightens, and entertains. Goodwill goes a long way.

Angle 78

Angle Entertainment Networking Follow-up 78

Sales Hacker

MAY 24, 2021

Entertaining? We do so by having a finger on the pulse of trends in our industry through social media listening, by watching our own analytics in a dashboard, and split testing of outreach campaigns to discover which work best in terms of numbers. Do they prefer to listen to podcasts, or would they rather read an article? Educational?

Objectives and Key Results 91

Objectives and Key Results Niche Sales CRM 91

Hubspot

MAY 12, 2022

Founder of the Virgin Group, which has gone on to grow successful businesses in sectors including mobile telephony, travel and transportation, financial services, leisure and entertainment and health and wellness. I'm a tie-loathing adventurer, philanthropist and troublemaker, who believes in turning ideas into reality.

Follow-up 95

Follow-up Transportation Networking Angle 95

Salesforce

JANUARY 8, 2024

This trend is blurring the lines between shopping and entertainment, and customer expectations are rising as a result. Video can offer customers a deeper understanding of your products, such as how they’re used, and what they look like from different angles. UGC can be used on product pages and in ads, as well.

Angle 76

Angle Healthcare Technology Technology 76

Hubspot

MAY 27, 2020

Go through their posts and see if there's a topic that hasn't been covered or an angle you could take to complement their existing posts. Write to educate and entertain your readers and you'll see positive results. Then, craft your pitch with their publishing guidelines in mind.". Once your pitch is approved by the editor (yay!)

Referrals 69

Referrals Pitch CRM Contact 69

Hubspot

MAY 18, 2016

But the message, which is part of a larger campaign shared across their website and other social networks, is both beautiful and shareable: You have 25,915 days: What will you do with them? Allstate has always set themselves apart from the crowd with their entertaining commercials and social media presence. Honor your body.

Real Estate 67

Real Estate Angle Start-ups Entertainment 67

Hubspot

APRIL 30, 2020

In the survey, which asked participants to select the most common reason that they consume blog content, answer options included, "To learn how to do something new," "To be entertained," "To learn more about products or brands," and "To learn about news and trends in my job industry.". People read blogs to be entertained.

Entertainment 101

Entertainment Education Drivers/motivators Angle 101

Hubspot

JUNE 13, 2019

Ensure it's unique : A powerful subject line should be disruptive, innovative, or offer a human interest angle. Instead, try slightly tweaking the angle of your pitch. Their job isn't to give you free publicity -- they want to share stories that will entertain their audiences.

Pitch 101

Pitch Angle Contact Follow-up 101

ConversionXL

MAY 29, 2019

Others don’t distill into tidy bullet points, like choosing a unique angle for storytelling. Does the personality of that person entertain and build trust with our audience? They’ve used the channel to promote their “Stand for Tomorrow” campaign, which donates money to charity for each purchase. A higher mission.

Promote 106

Promote Entertainment Education Growth 106

Sales Hacker

APRIL 15, 2025

So let’s flip it, and that was one thing that really stood out to me in the book was that you did flip it and you’ve seen hundreds of campaigns and teams and actions. We all know from our personal lives that we notice ad campaigns from the thousands that we’re bombarded with every day. Why does it fail when it fails?

GTM 62

GTM B2B Follow-up Campaign 62

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. The rest of the story is familiar.

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Not every secret is a ticking-clock campaign. For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. The rest of the story is familiar.

Customers 101

Customers Strategize Campaign Manufacturing 101

Sales Hacker

SEPTEMBER 22, 2020

Regie uses artificial intelligence to create entire outbound, inbound and even follow up sales campaigns faster using over one billion rows of performance data across 75 industries. Regie uses your targeting to inform your campaigns, decreasing the time your team spends creating campaigns. And this gives a good angle on it.

Growth 79

Growth Objectives and Key Results Manufacturing Start-ups 79

Hubspot

AUGUST 25, 2014

There is much less of a common thread among these article titles; there is a mix of hard news topics, entertainment and human interest pieces, and successful viral content marketing campaigns (including Dove’s Beauty Sketches and Glassdoor’s review of interview questions, among others).

Networking 78

Networking Angle Entertainment Closing 78

Hubspot

NOVEMBER 6, 2024

At its peak, the company was at $70 million in revenue — but as he learned, the world of kids' entertainment moves fast. Acton Smith, Tew, and Calm's marketing team led a successful, more novel campaign to generate immediate interest. Over two decades later, Firebox is still operational.

Entertainment 68

Entertainment Angle Niche Finance 68

ConversionXL

APRIL 6, 2016

Angle (motivation you provide – both conscious and non-conscious). Simplify, reassure that the goal will be met, human contact, humor, entertainment, reducing cognitive load, etc. You have three parameters: medium, source, campaign name. Market to the 95%, too! It has 4 steps: Nudge (get their attention).

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77