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A Comprehensive Guide to Product Training for Sales Teams

Highspot

Product training is a structured learning process that helps team members understand, communicate, and sell a product. According to Gartner, 77% of B2B buyers say their most recent purchase felt “very complex or difficult,” highlighting the importance of thorough product knowledge for anyone selling or supporting a solution.

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How I Use Target Account Selling to Land My Dream Clients

Hubspot

Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Table of Contents What is target account selling? How does target account selling work? What is target account selling? How does target account selling work?

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GTM 142: Why Most B2B Marketing Fails (And How to Fix It) with Udi Ledergor

Sales Hacker

Sign up here: [link] GTM 142 Episode Transcript Udi Ledergor: Just focus on building a great product people love. And the founder said, well, get us lots of leads and lots of meetings and we’ll, we’ll sell to them. Like I can go bring a hundred more lookalikes if I know who we’re selling to.

GTM
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5 Tips To Build A High Converting Landing Page For Your Ads

ClickFunnels

What is the high-level angle of that ad? When I started trying to sell one of my info-products — called The Perfect Pitch — to cold traffic, I created a short sales page… because, again, I was intimidated by long sales pages. I also changed some of the messaging and angle…. Where are they coming from? And guess what?

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What Is Sales Enablement? Goals, KPIs, And Tools

Gong.io

For a long time, sales leaders thought that the way to give sales teams a leg up was to help them target the right buyers in the right ways. But if you thought that gifted reps and some targeted marketing would get your team to the top, pull up a chair. And are there better strategies for selling to larger buyers? But it is. .

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What is customer journey analytics and how are these tools helping marketers?

Martech

Cross-channel data. The vendors profiled in this report use a variety of visualization techniques and allow users to look at data from multiple angles and at different depths. Because today’s customer journeys are so complex, it’s challenging to display them in a manner that enables them to be easily understood and acted upon.

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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

Realizing this was a much bigger problem we’ve yet to address, Peep took to Twitter and asked: Looking for an in-house optimizer in a big company for a blog post on selling CRO internally. He also used real data to back everything up, rather than getting into an opinionated p **g match with anyone who wanted to throw up any barriers.