ConversionXL

NOVEMBER 28, 2022

Rather than disrupting the user experience , they fit seamlessly with it. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. In-Feed Ads put you up against an endless feed of user-generated content (UGC), meaning videos can be scrolled past quickly.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Search Engine Land

OCTOBER 2, 2023

Main navigation A consistent navigation structure facilitates a smoother user experience on a website by minimizing potential confusion. Conversely, unpredictable or inconsistent layouts can block users from efficiently locating the necessary information. For example, one template for product pages and one for customer stories.

X-functional 132

X-functional Engineering Angle User Experience 132

Hubspot

NOVEMBER 20, 2018

Editor's note: This is the third post in an 11-part series on the HubSpot Customer Code. Businesses need customer personas. When everyone understands who your customer is, what their problems are, and how your business can help them you find that making decisions about hiring, budgeting, and even specific tactics becomes much easier.

Customers 71

Customers SQL Angle Contact 71

Search Engine Land

MARCH 13, 2024

Leverage customer feedback: Pay attention to feedback from your customers, whether through surveys, reviews or direct communication. This can help you provide more in-depth information or approach the topic from a different angle. Editing and Optimization: Improves readability, SEO performance and user experience.

Real Estate 106

Real Estate Click Through Rate CTR Angle 106

Search Engine Land

JUNE 20, 2023

Notice the difference between these two questions and the answers they’ll elicit: Confirming: Do you agree this new feature will greatly enhance the user experience? Disconfirming: What potential drawbacks or challenges might arise from implementing this new feature, and how might they impact the user experience?

Angle 95

Angle User Experience Clients Drivers/motivators 95

ConversionXL

JUNE 19, 2014

As a follow up to our data driven traffic acquisition article , we’re going to be looking at the roles emotion & data play in “activating” customers and using Dave McClure’s Conversion Metrics as a guide to the larger conversation. The Effect of Typography on User Experience & Conversions. image source.

Customers 98

Customers User Experience Lead generation Start-ups 98

Salesforce

OCTOBER 7, 2021

View traffic from every angle. Effective website design, user experience, and streamlined checkout flows are all critical to drive holiday success. Make sure customers’ items are saved to their carts in case they leave your site. The end of peak shopping season is also the best time to check in with new customers.

Retail 96

Retail A/B testing Angle Campaign 96

Hubspot

NOVEMBER 25, 2019

But when you're making changes all over your site, how can you know that, overall, those changes are adding up to customer and revenue growth? You might try adding videos that show your product from a variety of angles and allow people to see them in action. Use higher resolution photos and provide photos from more angles, too.

Conversion 94

Conversion Agriculture Angle User Experience 94

ConversionXL

DECEMBER 31, 2013

In this post we will look at both marketing and UX metrics at a slightly different angle. User Experience Has a HUGE Role to Play. In the end, all different usability definitions tend to come down to some fairly common themes: somewhere is a user, that user is doing something, and. 1 Customer Support Performance.

UX 134

UX User Experience Angle Conversion 134

ConversionXL

JUNE 19, 2014

As a follow up to our data driven traffic acquisition article , we’re going to be looking at the roles emotion & data play in “activating” customers and using Dave McClure’s Conversion Metrics as a guide to the larger conversation. The Effect of Typography on User Experience & Conversions. image source.

Customers 107

Customers User Experience Lead generation Start-ups 107

Search Engine Land

AUGUST 2, 2023

Optimizing your free listings for better search visibility Google’s free product listings can boost the reach of your inventory and get your products in front of potential customers with demonstrated purchase intent for your category or brand. Regularly evaluate your product pages to improve user experience and consumer purchase journey.

Product 96

Product Retail Click Through Rate Territory 96

ConversionXL

JUNE 19, 2014

As a follow up to our data driven traffic acquisition article , we’re going to be looking at the roles emotion & data play in “activating” customers and using Dave McClure’s Conversion Metrics as a guide to the larger conversation. The Effect of Typography on User Experience & Conversions. image source.

Customers 82

Customers User Experience Lead generation Start-ups 82

ConversionXL

JULY 12, 2017

But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”. Investing in user experience instead of further ad spend, promotion, or distribution. A better ecommerce user experience leads to… Reduced customer support cost.

UX 100

UX User Experience Objectives and Key Results Conversion 100

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. The full understanding of your product’s features is the first step to turning those features into valuable benefits your customers will experience after acquiring your product. There is no reason why the same shouldn’t apply to B2B customers.

Product 127

Product E-commerce Strategize B2B 127

Search Engine Land

FEBRUARY 15, 2023

is the newest ad-tech gaming platform that integrates digital ads directly into gameplay, without disrupting the user experience. Anzu claims “Intrusive ads interrupt gameplay and damage the player experience. Everyone is talking about the impending metaverse, and we are starting to see it emerge from several different angles.

Gaming 92

Gaming Networking Campaign Angle 92

ConversionXL

JANUARY 28, 2019

It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). Instead of subscribers reading about a car design, images of the car from different angles can help them understand. For images that have sharp contrasts (e.g.

Real Estate 118

Real Estate User Experience Clients Angle 118

Hubspot

SEPTEMBER 4, 2019

They make it incredibly easy on the customer to do business with them. You can’t find a speck of friction in their customer experience. It’s not just a better experience -- they’re disrupting our very notion of what we as consumers should be able to expect from companies. They measure the experience, not just the product.

Growth 73

Growth Hospitality Drivers/motivators Real Estate 73

ConversionXL

JULY 12, 2017

But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”. Investing in user experience instead of further ad spend, promotion, or distribution. A better ecommerce user experience leads to… Reduced customer support cost.

UX 95

UX User Experience Objectives and Key Results Conversion 95

Hubspot

JANUARY 18, 2018

Modern day marketing is a realm overflowing with data and tests aimed at shedding light on your customers' true desires. When faced with a big challenge or new initiative, we often rely on past experiences and existing knowledge to determine future actions. Instead, they understand the challenge from all angles.

UX 78

UX Strategize Angle User Experience 78

Hubspot

JUNE 14, 2018

If done correctly, you’ll gain a much more reliable and loyal customer-base. For instance, you might send out surveys to customers via email, or create a survey submission form on one of your web pages. Thanks to Spotify, users are able to get all their music in one place, for one monthly fee. Image courtesy of Spotify.

Product 97

Product Angle Gaming Pitch 97

ConversionXL

AUGUST 15, 2014

Given that the visual element is such a big part of the customer experience & buying process, I’d like to deconstruct how one of my favorite eCommerce sites uses visuals (and a few others along the way) as well as explore some relevant research in order to help you be more persuasive in your own product pages. Smartphone sized?

Product 98

Product X-functional User Experience Angle 98

Highspot

OCTOBER 23, 2023

There are several underlying causes behind this, from lack of preparation to failure to meet the needs of customers. The success of the launch relies on a shared strategy across various teams, including sales, product managers, customer support, product marketing, event management, and more. However, 95% of those products tend to fail.

Launch 59

Launch Negotiate Product GTM 59

Lead Fuze

JULY 24, 2023

However, with increasing competition and ever-evolving customer preferences, how can you effectively attract and convert these potential customers? This delicate balance between educating and selling is essential when dealing with potential customers from various backgrounds such as owners, CFOs etc.,

Lead generation 52

Lead generation Contact Pitch Drivers/motivators 52

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. I recently created robust user personas for CXL Institute (on inspiration from a course in our CRO certification program taught by Stefania Mereu and Eric Taylor ), and it went well. A quick primer on user personas.

X-functional 115

X-functional Represent Follow-up User Experience 115

Lead Fuze

JANUARY 2, 2024

They hit gold by pinpointing those exact pain points customers had with short-term lodging, especially during big events. Your aim should be similar: uncover those pesky customer frustrations and use them as fuel for your creative firestorm. How do you explore business opportunities? Now imagine your business doing the same.

Strategic planning 52

Strategic planning Real Estate Non-Profits Launch 52

Lead Fuze

NOVEMBER 14, 2023

Automated Insights , another top-tier player in the game of ai content marketing tools, takes things one step further by offering custom templates and data analysis capabilities. Their tool can create tailored communications based on user preferences, enhancing the overall customer experience.

Technology 52

Technology Technology Strategize Campaign 52

Hubspot

DECEMBER 17, 2013

Because examining important topics from multiple angles allows you to naturally target a variety long tail search terms. Believe it or not, search engine algorithms can actually detect if a blog provides a good user experience -- and they factor it into their decision to surface content in the SERPs. and keywords.

User Experience 74

User Experience Angle Engineering Networking 74

Search Engine Land

OCTOBER 25, 2022

We can look at our campaigns from different angles and develop innovative ways to improve them. Such a feeling can bring them together for more experiments, learning, and growth. This can lead to more sales, customers, and success for the business overall. We knew the biggest challenge was their user experience.

Campaign 94

Campaign Clients Consult Angle 94

ConversionXL

NOVEMBER 28, 2011

Don’t just show a single image, show as many as you can – from different angles. Zooming in / using a digital loupe can be a nifty feature if your product has ornate details your customers might want to look at. Their business is selling merchant accounts, so it’s extremely specific customer they’re after.

Conversion 134

Conversion CTR E-commerce Retail 134

ConversionXL

JANUARY 5, 2016

Instead it is about meeting customer expectations! The only way to meet customer expectations is to dig deep into qualitative and qualitative data. If you are only focused on the ‘what’ your solution is only focused on your opinion and not the user’s wants or expectations. You are not your customer. Less is more.

User Experience 70

User Experience Intrinsic A/B testing Follow-up 70

ConversionXL

JULY 7, 2019

Show the products from different angles and in context; make them zoomable. If you sell stuff you don’t make, add a personal touch and recommendations—tell the customer why you personally recommend this product and how it will help them. Recommended reading: How Does Product Copy Format Affect User Engagement?

Conversion 105

Conversion Retail Price Territory 105

Hubspot

MAY 27, 2020

Get more leads, users and even customers. Go through their posts and see if there's a topic that hasn't been covered or an angle you could take to complement their existing posts. If you ignore content quality and user experience, you'll most likely end up hurting your SEO performance and ultimately your reputation.

Referrals 68

Referrals Pitch CRM Contact 68

SaaStr

DECEMBER 23, 2020

How did Jeff Bezos’ approach to “the customer” impact Tamar’s operating mindset? How does Tamar analyze customer responses to product changes? How important a role does the press play in customer’s responses? How does Tamar structure the customer development process? Where do many people go wrong with customer discovery?

Product 96

Product Engineering Customers E-commerce 96

Hubspot

APRIL 6, 2012

The hierarchy is crystal clear, which means the user experience is swift and painless. increase in overall site visitors to paying customers. HubSpot customer Goodbye Crutches has designed bright, bold buy now buttons that draws visitors' eyes with its contrasting colors and clear language.

Conversion 72

Conversion Cross-sell A/B testing Angle 72

ConversionXL

MAY 14, 2014

Customers searching for legal advice are usually performing information searches, while customers searching for lawyers in a specific region or practice are likely conducting transaction searches. Not only did their quantitative data back this up, these findings can be explained through qualitative reasoning. Convincing The CEO.

Conversion 124

Conversion Sell E-commerce Legal 124

ConversionXL

MARCH 7, 2017

A Quick Primer on User Personas. What’s a user persona? A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. The alternative, an “elastic user”, would be a design target that stretches to the whims of the design team. They all mean the same thing, though.

X-functional 102

X-functional Represent Follow-up Up-sell 102

SaaStr

AUGUST 19, 2020

So we spent a lot of time leading up to then our objective which was to really reinvest in the core user experience, get back to the basics and deliver and untap the love that made the company and the product great in the first place. You have to actually go and talk to your customers.

E-commerce 100

E-commerce Price Start-ups Growth 100