article thumbnail

Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary.

Gaming 92
article thumbnail

Entities, topics, keywords: Clarifying core semantic SEO concepts

Search Engine Land

What are semantic networks and how do you build them? On a larger scale, for a website about tech reviews, entities such as “smartphones”, “laptops”, and “gadgets” guide its overarching themes, signaling to search engines the primary subject matter. How do entities affect keyword research?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

LLM optimization: Can you influence generative AI outputs?

Search Engine Land

Since the introduction of generative AI , large language models (LLMs) have conquered the world and found their way into search engines. This article discusses the evolving landscape of SEO and the uncertain future of LLM optimization in AI-powered search engines, with insights from data science experts. Here’s what they said.

article thumbnail

A Content-Driven Framework for Personal Brand Building

ConversionXL

LinkedIn is the top network for B2B content marketers—96% use the platform. Experiment until you find your sweet spot, and keep in mind that building a successful personal brand across social networks is a long-term activity. Write guides that allow you to teach your readers something new, or to think about it from a unique angle.

Angle 131
article thumbnail

Top AI tips and prompts to supercharge your content marketing

Search Engine Land

Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle. The event aims to showcase the latest technological innovations and provide networking opportunities for industry professionals.

article thumbnail

Hey AEs: Need to Create Pipeline? 4 Tricks to Try

Sales Hacker

PM introduced you to the Engineering Lead they went to college with) connection. new boss introduced an HR Director from old employer they never met) … in your network & at your company. Even though it’s technically cold outreach, this personal angle can give you an in. And now, you’ve reached the bottom of the barrel. …Or

article thumbnail

30 ways enterprise organizations can grow SEO with limited resources

Search Engine Land

Then make the content uniquely yours by adding proprietary data, fresh angles and expert polish. Make sure refreshed content is in XML sitemaps and interlinking so search engines can find and crawl it. Social in search Be aware of your social media presence in search engine results pages (SERPs).

Launch 126