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The latest AI-powered martech news and releases

Martech

Users can access a pre-built tool library for tasks like webpage analysis, presentation creation and keyword research. Algolia launched Smart Groups, which let merchandisers and content managers control product and content presentation in search and category pages. Duda launched an AI-powered Content Collection solution.

Launch 86
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7 Tips for Making Dull Blog Topics Interesting, According to Our Blog Team

Hubspot

The blog team at HubSpot likes to experiment with how content is presented. If I can’t personally relate to a topic, I might present a question or scenario, like 'Have you ever been in this scenario? They push us to learn about something new and present it to audiences in a way that relates to them and keeps them hooked.

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7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

Hubspot

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday -- our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. Our audience is ultimately used to these mediums. Conversational Marketing | HubSpot.

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How HubSpot Video Managers Coordinate and Produce Content Remotely

Hubspot

As you would with any content marketing campaign, consider topics that will educate, entertain, and delight your audiences -- even when they're clearly filmed in an at-home setting. All on-camera presenters were sent a remote filming care package. They would also walk the presenters through how to set up the equipment," Fiske explains.

Angle 101
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Papa Johns and Netspend adopt augmented reality for eGift campaign

Martech

Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion in partnership with Shaq’s Fun House presented by Netspend. Our platform is focused on engagement and ROI – not just entertainment.” Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Image: Papa Johns & Netspend.

Campaign 112
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Advertorials Can Work—If You Get It Right

ConversionXL

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. Define your angle. Define your angle. Write like the publisher.

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5 behavioral strategies to make your content more engaging

Search Engine Land

For the 100+ leisure and entertainment sites the tool assessed, we found 50% of the content to be business-first (selfish). Static content tends to be written in the present and can be good at evoking clarity. You can also create balanced content, answering the why, what, how and so what, to resonate from all angles.

Angle 120