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The latest AI-powered martech news and releases

Martech

Talkdesk launched Talkdesk Express, a customer service solution designed for small businesses. Sendbird s Omnipresent AI Agent connects customer service across multiple channels, including web, mobile, SMS, email, and voice. This AI-powered system supports interactive graphics for sports, news, and entertainment storytelling.

Launch 87
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7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

Hubspot

Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. However, Eko, an interactive storytelling platform that produces interactive shows, music videos, and branded content, has created a remixed music experience that’s arguably more entertaining than any of Two Friends’ mixes.

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Papa Johns and Netspend adopt augmented reality for eGift campaign

Martech

This was the first AR activation for Netspend, and it marked the debut of web3 services provided by Nashville-based agency FlyteVu. Our platform is focused on engagement and ROI – not just entertainment.” The promotion launched the Friday before the Super Bowl, a busy weekend for food orders. Why we care. Brands adopting AR. “I

Campaign 113
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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. To make your blog stand out you have to go deeper, approach topics from a unique angle, and share must-know expert advice. Podcasts reach younger audiences. Podcast listeners are growing fast. You saw those stats above.

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How video SEO can boost your overall digital marketing strategy

Martech

And then comes an inevitable argument: “I don’t think my product or service is a good fit for YouTube.”. A similar pattern applies to Google Video search, which often reveals a different angle or buying journey your target audience may take when researching their options.

Angle 109
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5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers

Hubspot

Marketers and PR professionals have long been denounced by the media as spin doctors thanks to poor outreach practices and failing to create valuable content that goes beyond selling a product or service. Will it educate, entertain, or inspire their readers? Build media lists.

Pitch 78
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Advertorials Can Work—If You Get It Right

ConversionXL

Executed well, advertorials provide value to the target audience while also selling a product or service. A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. Define your angle. Define your angle. Advertorials also have their critics. Write like the publisher.