Hubspot

AUGUST 19, 2019

We all dream about that one campaign that just really takes off -- I'm talking about the Game of Thrones of the content marketing world. Content marketing is a numbers game. Find a unique angle that others aren't writing about. This is a huge accomplishment for a company in such a niche topic like pay-per-click advertising.

Campaign 78

Campaign Niche Angle Promote 78

ConversionXL

JUNE 23, 2020

They released two videos that featured business owners playing a game of “Would You Rather: Business Edition,” with relevant questions on business obstacles, joys, and office dilemmas. Define your angle. One way to locate forums is with a Google search operator: “forum: {{insert niche}}.”. Define your angle.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

MAY 19, 2020

I've written about Twitch , Instagram marketing , exciting company cultures , and team building games. Alternatively, if you're writing about a niche topic and don't have any experts within your company, consider reaching out to external thought leaders to collect quotes. Sometimes, I'm assigned blog topics that are super exciting.

Entertainment 100

Entertainment Angle Niche Consult 100

Search Engine Land

MARCH 30, 2023

Ranking in Google News can be a game-changer for content visibility. Discover, universal search and many other niche ecosystem touchpoints). Consistently plan ways to explore fresh angles. However, audience targeting and reach can vary greatly depending on the placement. ” Leave no room for interpretation.

CTR 116

CTR Angle Click Through Rate Follow-up 116

ConversionXL

JUNE 14, 2021

This leads to brands and startups playing a game of catch up on each other’s features. Finding your niche will attract more of those ideal customers than appealing to the broader market ever could. But there are other ways to stand out. Take ConvertKit , for example. One way of countering this is setting expectations upfront.

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158

ConversionXL

MAY 27, 2022

So you want to have a different angle, a new angle, something that you’re about.”. Each webinar focused specifically on content for bloggers—a niche in which its founders were experts. “I Email marketing strategy is a game of trial and error. How are you better than the competition? What can you say that they can’t?

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Hubspot

NOVEMBER 19, 2024

Below, I’ve used the example “gaming computer.” The idea behind a micro trend is that it’s a smaller, niche trend that may start or grow within a community. Qualitative forecasting provides a more in-depth understanding of customer and market behavior which can help businesses account for more angles and potential curveballs.

CRM 36

CRM Strategic planning Strategize Angle 36

Hubspot

MARCH 26, 2013

Newsjacking, as defined by David Meerman Scott in his book, Newsjacking , is "the process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.". For smaller, more niche events, they may not be necessary. 6) Frame the Conversation.

Angle 78

Angle Networking Conversion Niche 78

Hubspot

DECEMBER 22, 2020

Specific keyword angles. While this is a challenge for some marketers, don't hate the player — hate the game. In fact, I've talked about this extensively with Chris Walker on the state of demand generation podcast — stop creating content purely for lead generation , and instead focus on educating a niche audience.

Gambling 101

Gambling CTR Education Campaign 101

Hubspot

JULY 25, 2016

They've won a plethora of awards, including a Design Gold at Cannes Creativity Festival for the second image below, " traffic cone in disguise ," which they created for Twitter and Niche. Leta Obierajski is a New York-based art director and graphic designer with an eye for bright colors, angles, and curves.

Angle 72

Angle Follow-up Electricity Clients 72

Beeketing

MAY 3, 2021

Identify your market niche for your eCommerce store. Before you start doing any kind of SEO eCommerce work, you must identify your niche market, where the product that your web business is selling solves the problems, desires, or needs of that market. Find websites that publish product roundups for audiences in your niche.

Growth 52

Growth Niche Angle Pitch 52

Lead Fuze

JULY 24, 2023

By optimizing website content around relevant keywords related products/services offered industry niche helps land store first page search results where majority user clicks happen. Stay ahead of the game by integrating these technologies into your strategy.

Lead generation 52

Lead generation Contact Pitch Drivers/motivators 52

SaaStr

SEPTEMBER 13, 2020

It might just be the camera angle. Jason Lemkin: Might just be the camera angle, yeah. Jason Lemkin: And what was the first VP you hired outside of sales that was your ah-ha moment that changed the game, that moved the needle? What was that game changing VP? Is that fair to say? Jason Lemkin: Now, now.

Non-Profits 85

Non-Profits Strategize Trust Growth 85

Lead Fuze

JANUARY 2, 2024

Imagine finding out that while most users are okay with current solutions on the market, they would jump at a chance for something tailored more closely to their desires—a niche waiting eagerly for someone who dares enough to tap into it. It’s about finding that sweet spot where customer needs meet your passion.

Strategic planning 52

Strategic planning Real Estate Non-Profits Launch 52

Martech

FEBRUARY 28, 2025

Climb the ranks by playing the media game. The Tubi effect: Winning by doing nothing While every streaming service is playing a high-stakes game of content wars, subscription fees and ad-tier experiments, Tubi quietly pulled off a massive win by literally doing the opposite. Hope a network exec liked you. Processing.

Gaming 85

Gaming CTR Networking Angle 85

ConversionXL

JUNE 30, 2021

It’s a strong USP driven by purpose and niche. Fabletics isn’t a unique brand, but it’s found a unique angle. From its video game-inspired customer avatars to its aesthetic and tone of voice, everything is geared towards nerds. It also shows that not every USP has to be a headline. Premium fabrics. Tech you actually need.

E-commerce 149

E-commerce Sell Angle Up-sell 149

ConversionXL

OCTOBER 31, 2022

With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. Find your most competitive angle and position your product using language from your voice of customer research. Image source ).

Objectives and Key Results 102

Objectives and Key Results Drivers/motivators Angle Retail 102

Lead Fuze

JULY 13, 2021

You will just get burnt out and stop getting results if you play the number game. It does serve as a reminder that sales are often a numbers game that you have to try to be good at though. In the world of sales, rejection is just a part of the game. 9 Keep exploring with other angles. 3 Reasons for Sales Rejection.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Angle Pitch 98

Search Engine Land

JANUARY 4, 2023

” “Content marketing / SEO doesn’t work in our niche.” A good example is your acceptable angles. Stamp out all unwritten or intangible items, one by one, day after day, like a big game of Whack-a-Mole, and pretty soon, the only shades of grey left are the questionable kinky ones in your free time.

Assembly Line 93

Assembly Line Angle Start-ups Follow-up 93

SaaStr

JULY 20, 2021

When I set out to build this company, I fell into this niche that became our market and so forth. ” There’s probably a variety of different angles, some of which are true, some of which might not be true. It’s your edge, your angle. “It’s stupid, they’re for games. They sell their time.

Angle 98

Angle Start-ups Meeting Drivers/motivators 98

Heinz Marketing

JANUARY 29, 2018

Lauren is a graduate of the University of Georgia’s Grady College of Journalism & Mass Communication, she discovered her passion for niche marketing during her time as editor of UGA’s newspaper, The Red & Black. Today, the company has more than 120 employees, 400 customers, and rapidly growing. You’re a storyteller.

Pipeline 77

Pipeline Sales B2B X-functional 77

Hubspot

NOVEMBER 6, 2024

HotBox sold what he describes as “quirky gadgets, toys, and games” online — and that came with a host of challenges. Investors were skeptical, thinking the concept might be too niche or fad-y. Predating ecommerce staples like Shopify and Stripe, Acton Smith and his employees had to “hack everything together [themselves].”

Entertainment 68

Entertainment Angle Niche Finance 68