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Mastering AI and marketing: A beginner’s guide

Search Engine Land

1960s: Early research and development The 1960s marked significant advancements in AI research, with the creation of the first neural networks and the development of ELIZA, an early natural language processing program. Bright, inspiring colors, viewed from an overhead angle. Sharp details, dynamic lighting, collaborative ambiance.

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The latest AI-powered martech news and releases

Martech

PubMatic launched an updated buyer platform powered by generative AI. Algolia launched Smart Groups, which let merchandisers and content managers control product and content presentation in search and category pages. MarketTrends AI launched a market intelligence platform designed for small and mid-sized businesses.

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Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience

Hubspot

While people still value video, image, and text content, they are finding authentic connections in shared interest groups instead of in their existing personal networks. Since then, we have launched our first Facebook Group, Marketer to Marketer … because nobody knows marketing like marketers do. Why a Facebook Group, and why now?

Angle 100
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Top social media monitoring capabilities for brands

Martech

With social media tools, brands can capture a wealth of measurable insights from the consumer data that social networks provide. Likewise, your tools should leave you with a holistic outlook on your product innovation and launch. Stories give your brand another angle to social media and maximize impact. Fig #6: Feedly dashboard.

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9 Ways to Sabotage Your Holiday Marketing Campaign

Hubspot

So, to help keep holiday marketers on track , here are 9 things to look out for when launching your holiday marketing campaign. Your customers come in all shapes, sizes, and creeds! , and you'll get the opportunity to work the New Year's resolution angle into your creative. Have you launched your 2011 holiday marketing campaign?

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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Our advantages were almost all network-driven. Because we’ve helped them every step of the way—whether they’re launching startups, building sales teams, or chasing down sales goals—they know exactly who to trust when they’re ready for an inside sales CRM.” – Steli Efti [via Close.io ]. in angel investment. That’s some powerful stuff.

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How to Promote Your Old Lead Gen Offers So They Feel Brand New

Hubspot

You've launched it on your blog, via social media, and in your email marketing -- and you're watching those conversions climb and climb. You'll need to periodically unleash your offers onto your social media networks in ways that don't make your fans and followers think you're just hammering them with the same content over and over.

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