The 5% Institute

OCTOBER 20, 2022

Generally, when selling finance products, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. That’s why when selling finance products, you need to have a slightly different format and process to close more consistently. Handling objections. Qualifying. Finding pain.

Finance 138

Finance Product Sell Objectives and Key Results 138

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. Product training is a structured learning process that helps team members understand, communicate, and sell a product. Deep understanding also equips them to handle objections confidently and convincingly, addressing customer concerns.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

SEPTEMBER 20, 2021

They also had limited time to wait for results from a traditional A/B testing approach. . To accelerate their decision-making process, they implemented Vizit, a visual intelligence platform that uses AI and machine learning to identify the components of visual content and quantify its effectiveness. “Do Testing images at scale.

Conversion 122

Conversion A/B testing Objectives and Key Results Manufacturing 122

Martech

MARCH 2, 2023

As a result of the WebAR technology developed by Videobomb, the image of the dollar bill connected users to the promotion, which invited them to sign up and receive a $10 eGift discount for Papa Johns. The Videobomb technology allows brands to make any object in the physical world become a digital billboard ad on a consumer’s mobile screen.

Campaign 111

Campaign Objectives and Key Results Angle Promote 111

Search Engine Land

OCTOBER 31, 2023

Where marketers are getting AI content right When used right, generative AI can streamline processes, improve efficiency and even boost the overall quality of content. Let’s explore key areas where marketers successfully leverage AI for content creation. It aids research by anticipating objections and questions.

Objectives and Key Results 120

Objectives and Key Results A/B testing Angle Strategize 120

ClickFunnels

JANUARY 1, 2023

Conversion copywriting is the process of crafting persuasive messages that encourage prospects to take a desired action. That is, it’s a strategic process that involves research, testing, and optimization. In fact, they arrive skeptical, uncertain, and with a whole bucket-load of objections. ” But those are just a few.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

Sales Hacker

SEPTEMBER 29, 2020

Vishal and I talk about what it’s like to start a company from nothing and how his experience at Backupify and InsightSquared helped inform the process. Keys to success when scaling a company [10:56]. Keys to success when scaling a company [10:56]. So what do you think the keys to success are? We’re on iTunes.

Contract 117

Contract X-functional Objectives and Key Results Legal 117

ConversionXL

JUNE 14, 2021

Step 1: Use customer interviews for an objective and qualitative view of the market. how your product helps solve a problem), but it’s key to go beyond surface insights. This will give them time to think through every angle beforehand instead of putting them on the spot during an interview and missing key insights.

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158

The 5% Institute

JULY 14, 2020

Generally, when selling financial services, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. That’s why when selling financial services, you need to have a slightly different format and process to close more consistently. Handling objections. Qualifying. Finding pain.

Service 98

Service Sell Objectives and Key Results Pitch 98

Search Engine Land

SEPTEMBER 7, 2023

” Here’s a summary of their key distinctions: Scope Topics are broad and can encompass multiple entities and even various keywords. Logical subject expectations Creating content that naturally aligns with your site’s objectives is crucial for SEO success. Entities are more specific and focused. Assess the competition.

Objectives and Key Results 130

Objectives and Key Results Niche Networking Angle 130

The 5% Institute

APRIL 24, 2020

Generally, when selling services, you’re selling the invisible; an intangible outcome or result of some kind. That’s why when selling services, you need to have a slightly different format and process to close more consistently. Authority is important as it’ll prevent the ‘I need to speak with’ sales objection from coming up later.

Service 98

Service Closing Sell Objectives and Key Results 98

Hubspot

NOVEMBER 4, 2016

Siege Media conducted a study on what makes infographics inherently shareable (the results of which they turned into a great infographic of their own), and as it turns out, the most oft-shared infographics had an average of just 396 words. At the bottom of a Google search engine results page, a list of related popular search terms appears.

Angle 78

Angle Objectives and Key Results Engineering Drivers/motivators 78

Martech

JANUARY 30, 2023

But is ChatGPT just the newest shiny object in a digital marketing world chock full of them? I’ll include a few excerpts below: One of the key ways that digital marketers can use ChatGPT is to create highly engaging chatbots. But we’ve found real value in how it can offer some assistance, new angles, and inspiration.

Drivers/motivators 111

Drivers/motivators Objectives and Key Results Angle Engineering 111

Search Engine Land

JULY 24, 2023

By having clear objectives in mind, you can better tailor your AI prompts to deliver the desired outcomes. Experiment with different platforms to find the one that aligns with your needs and offers the best results. Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints.

Objectives and Key Results 91

Objectives and Key Results Angle Healthcare Finance 91

Sales Hacker

APRIL 22, 2022

Insight into the nuances of the previous quarter’s results is critical for everyone from reps to leadership to ensure even more marvelous wins in the new quarter. That is not sufficient to achieve meaningful change you’ll see in next quarter’s results. Evaluating the has-beens is just one part of the QBR process.

Objectives and Key Results 115

Objectives and Key Results Quota Sales Commission 115

PandaDoc

AUGUST 29, 2022

In our context, it means finalizing the negotiation process by setting an agreement. An average deal negotiation process typically consists of these steps: Submission of a proposal Promotion to the shortlist Becoming a preferred vendor Scope approval Quote sending Contract sending Contract signing. which vary state by state.

Negotiate 98

Negotiate Contract Objectives and Key Results Legal 98

Hubspot

JULY 9, 2021

When it comes to sales, numbers are key, but they don't always give you a comprehensive picture of your org's performance and potential — particularly in the context of forecasting. Qualitative forecasting is particularly helpful when companies are exploring new sales methods or expect sales to deviate from the typical results.

Objectives and Key Results 85

Objectives and Key Results Consult Technique Angle 85

Search Engine Land

OCTOBER 9, 2023

Traffic is growing, but still below pre-bankruptcy levels Over three weeks after the migration, the initial results have been OK. “> “> “> “> “> “> Processing…Please wait. Bed Bath & Beyond’s organic traffic peaked prior to the pandemic but never recovered post-pandemic.

Objectives and Key Results 97

Objectives and Key Results Retail Angle Engineering 97

Sales Hacker

MARCH 25, 2019

Preparation is key to an effective meeting! Sales contest roll-outs or results. In the education portion of the huddle, I focus on coaching to sales or systems processes. Here’s an example from a recent huddle: Other topics I’ve recently discussed include: Pulling a sales call recording and reviewing one key part (e.g.,

Education 107

Education Drivers/motivators Objectives and Key Results Sales 107

Search Engine Land

MAY 17, 2023

An entity is a uniquely identifiable object or thing characterized by its name(s), type(s), attributes, and relationships to other entities. It’s up to the SEO to figure out the best choices because the entire optimization process is contingent upon: The search intent. I used this definition in my entity SEO article.

Sports 101

Sports Objectives and Key Results Angle Engineering 101

Sales Hacker

MAY 24, 2021

Above all, you need to apply the process. It teaches you exactly how to thread a story through your brand and how both sales and marketing can be part of that process. Ideation is the part of the storytelling process where we decide what our story is going to be about. Act on processes and business goals.

Objectives and Key Results 93

Objectives and Key Results Niche Sales CRM 93

Hubspot

SEPTEMBER 17, 2018

For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content. The Video Creation Process. List out your key points and order them logically.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

ConversionXL

NOVEMBER 28, 2022

JungleTopp estimates that with 65% of your original Facebook Ads budget, you can get similar results on TikTok. This resulted in a low average cost-per-click of $0.21 , with a 1.2% directly resulted in conversions. The key to successful Brand Takeovers is not to abuse your position with blatant selling.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

JUNE 11, 2015

One key part of being a great marketer is understanding how (and why) people think and act the way they do. Understanding some key principles of psychology can take your marketing from good to amazing, all because the right audience is reading and identifying with it (and most likely converting on it, too). It's been tested before.

Objectives and Key Results 78

Objectives and Key Results Price Angle Follow-up 78

Hubspot

APRIL 30, 2025

The prospect had bombarded me with tough questions and objections, and the whole time I thought they were poking holes in my pitch because they werent interested. Here are some common types, each of which signals prospect interest from a slightly different angle. Do they want better results? Leverage your CRM and sales tools.

Contract 31

Contract Objectives and Key Results Sales Prospecting 31

Search Engine Land

JULY 5, 2023

. “> “> “> “> “> “> Processing…Please wait. But to get the best results, we need to give as many signals as possible – which means we are spread too thin at this budget level. The privacy angle gets lost with automation and smart bidding but it’s important to remember. That is the key.

Campaign 82

Campaign Objectives and Key Results B2B Angle 82

ConversionXL

MAY 15, 2018

Few of them flesh out the full, end-to-end process of pinpointing your strongest value proposition through actual customer research and analysis. So to find out, objectively, what our customers want, we turn to an often -used -but -frequently -abused marketing tool: surveys. A better value proposition with just 2 surveys.

Product 100

Product Objectives and Key Results E-commerce A/B testing 100

Sales Hacker

OCTOBER 28, 2019

They are the key people when it comes to lead generation, qualification, and booking meetings with sales-qualified leads for Account Executives. Only when they are aligned in pursuit of a common goal can the sales process actually work. Here’s a 4-step process for doing just that. That’s what SDRs are here for.

Sell 71

Sell Teamwork Objectives and Key Results Consult 71

Salesforce

APRIL 10, 2024

We found that 67% of organizations are now tracking case deflection, typically done through customer self-service or automated processes. To set your business up to deliver successful self-service, let’s look at three key steps to take. Your company’s contact information shouldn’t be displayed in the search results.

Service 59

Service Customers Objectives and Key Results Angle 59

Lead Fuze

JULY 3, 2023

Gaining proficiency in forming purposeful objectives is an indispensable aptitude for any person seeking to accomplish prosperity in their professional or individual lives. We’ll discuss the characteristics of specific goals that make them more attainable, including the importance of incorporating timelines into your objectives.

Objectives and Key Results 52

Objectives and Key Results Drivers/motivators Lead generation Construction 52

Highspot

OCTOBER 30, 2023

The good news is that you can track key metrics through robust sales analytics platforms such as Highspot. On the other hand, sales performance metrics assess the quality and efficiency behind those numbers, providing deeper insights into the sales process. It’s a dynamic process that, when done right, can supercharge a business.

Objectives and Key Results 59

Objectives and Key Results Sales Quota Promote 59

ConversionXL

JULY 7, 2019

Show the products from different angles and in context; make them zoomable. Shopping cart abandonment means the loss of a customer who is going through the check-out process of an online store. Make a list of the most common objections and doubts, and address them on product pages and in the shopping cart. The more the better.

Conversion 105

Conversion Retail Price Cross-sell 105

ConversionXL

DECEMBER 30, 2011

Re-write the copy of your key pages, e.g. your video production page does not talk to the user, but seems rather random. I don’t think the current web developer built this with business results in mind. Your price is $175, but if I’d pay $195 on LinkedIn, could I get a better result? freshgigs.ca. Recommendations.

Conversion 78

Conversion E-commerce Objectives and Key Results Price 78

ConversionXL

SEPTEMBER 5, 2019

This post will outline the entire process, giving code examples, data analysis examples, survey questions—the whole thing. You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). Table of contents. (It In fact, it was fun!

X-functional 115

X-functional Represent User Experience Follow-up 115

Outreach

APRIL 15, 2020

Remember Your Goals, Objectives and Mission. It’s easy to lose sight of one’s path forward, so now, more than ever, we as managers need to be present, provide a clear path forward for our employees and focus on the goals, objectives and mission. At Outreach, here are a few things that are working for us during these times.

Objectives and Key Results 52

Objectives and Key Results Angle Consult Sports 52

PandaDoc

FEBRUARY 27, 2023

They help give a lasting impression of the company and the product it’s offering to drive the decision-making process. Open-ended questions give the salesperson one last chance to address any pain points or objections. And closing questions help initiate the final negotiating process to reach an agreement for a sale.

Closing 52

Closing Technique Contract Referrals 52

ConversionXL

MARCH 7, 2017

This post will outline the entire process, giving code examples, data analysis examples, survey questions – the whole thing. You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). A Quick Primer on User Personas. (It In fact, it was fun!

X-functional 102

X-functional Represent Follow-up Up-sell 102