article thumbnail

5 Steps for Stunning Custom Folder Printing and Foil Stamping

Sales Pop!

Learn expert techniques from strategic planning to creative design, pre-press processing, high-precision specialty printing, and foil stamping focused on channeling brand ethos. The superior transfers better represent brands where quality communications matter.

article thumbnail

Entities, topics, keywords: Clarifying core semantic SEO concepts

Search Engine Land

.” But they can also represent more complex named concepts, such as events like “The Olympic Games” or places like “Mount Everest.” They aren’t tied to specific phrases but represent broader ideas. Interspersed are your keywords, suggesting content angles and user intent.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

17 Things We’ve Learned from Top Product Marketers

ConversionXL

Maya Shah-Ceccotti , senior product marketing manager at ScreenCloud, claims that marketers in the B2B space often neglect that end buyers are still humans who are only representing businesses. And, he adds, they balance getting things done with high-level strategic thinking: “The get-things-done mindset is vital for product marketers.

Product 127
article thumbnail

8 Ways to Effectively Present Your Brand’s Service Product to Website Visitors

Sales Pop!

Use a mix of media, text, case studies, testimonials, and FAQs to cover every angle of your service. Testimonials, especially, can be incredibly effective because they represent real-life endorsements of your service, building trust and credibility with potential customers. SEO plays a crucial role here, too.

article thumbnail

In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

Having a unified ecommerce platform also lets sales teams spend more time on strategic accounts and less time manually entering order data. Traditionally, sales representatives pause their work to complete replacement part orders by phone. A replacement part is a high-margin purchase that also has a huge support angle.

article thumbnail

Use Design Thinking to Solve Your Toughest Marketing Challenges

Hubspot

Instead, they understand the challenge from all angles. During our focused five-day session, we collaborated with our SEO cohorts to make several strategic adjustments based on design thinking exercises. This was a quick, collaborative way to align a diverse set of minds on a common goal and set our strategic direction for the project.

UX 78
article thumbnail

Team Selling: A Tactical Approach to Winning Deals as a Team

Sales Hacker

In this article, we’re going to be dealing with the following roles: Sales Development Representatives (SDRs) – If you want to meet your quota, you’re going to need qualified leads. Working with Sales Development Representatives (SDRs). Additionally, don’t forget that you and your SDRs should strategize together.

Sell 56