How to Generate Better B2B Leads That Convert (Ask Jeb)
Sales Gravy
MARCH 25, 2025
Ace the Last Mile Its one thing to get leads in the door and another to turn them into appointments. Launch new ad campaigns in short sprints, measure cost per lead, and pivot quickly if the numbers dont add up. Identify high-potential communities (like certain LinkedIn groups or niche events) where your target ICP congregates.
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