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A CX reality check: When good intentions meet clunky execution

Martech

My contract is ending soon, and the flier invited me to set up an appointment to speak with a sales representative over the phone to find a new package to switch to before my promotional pricing ends. Martech is a team sport , after all. I came home to find a flier hanging from my doorknob from Xfinity, my internet provider.

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“Why I’m Interested In Selling” Eric Anderson

Partners in Excellence

He’s always been involved in extreme sports, racing and motorcycles. I have never been late for an appointment since, so I finally gave thanks to the person who said it years later. First as a driver (winning lots of races like the Baja 1000).

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This day in search marketing history: March 22

Search Engine Land

Google Posts now gives museums, movies, musicians & sports groups dedicated space in search 2017: The program opened in US and Brazil. AdWords now shows ad version history 2018: Advertisers could compare old ad variations in the new AdWords interface. The expansion was a sign Google no longer saw it as just an experiment. News Corp. &

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It’s Not Small Talk; It’s Smart Talk

SalesProInsider

For two weeks I looked forward to a sales appointment. An appointment where I was the buyer, not the provider. I don’t want to talk about the weather or sports. Here’s the part some people take issue with…chatting about the weather or sports. Sports, world news, the geography you are in, etc. It’s a time waster.

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What Generative AI Leaders Know That You (Probably) Don’t

Salesforce

Leading AI companies: Schneider Electric Scheider had already been using AI in a decentralized fashion for years when, in 2021, it began its AI at Scale initiative and appointed its first Chief AI Officer, Philippe Rambach, to formalize its AI strategy. Here are their stories. Each business function “spoke” (marketing, sales, service, etc.)

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Managing Through Transition: 5 Lessons from the Year of the Pandemic

Heinz Marketing

Greater flexibility to swap work time during the day for things like doctor’s appointments, school errands, even grocery shopping and hair appointments helped our team be more confident and productive. On a regular basis we heard a student’s music lessons or gym class as background to our meetings.

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Whatever happened to marketing clouds and Frankenstacks?: Thursday’s Daily Brief

Martech

That’s the challenge facing Fredrik Salzedo, recently appointed Global Director Martech/CRM at Discovery Plus. Sport is big too.”. That’s an audience which is going to generate, in aggregate, a huge volume of data, but it’s data that requires a myriad of different responses. Over in Europe we have the content coming from the U.S.,