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Are Traditional Sales Managers Even Necessary?

Partners in Excellence

Tim has been writing a series on sales management, Why Can’t We Build Better Sales Managers? In this particular article, Tim suggests we may not need traditional sales managers anymore. My immediate reaction was, “What is the role of a sales manager?”

Sales 85
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From Traditional to Trendsetting: The Digital Evolution of B2B GTM

Heinz Marketing

For professionals in B2B marketing and sales, integrating digital aspects into Go-To-Market (GTM) strategies is not just beneficial but essential. Understanding Digital Transformation Digital transformation involves a fundamental change in how businesses interact with customers and manage their operations.

GTM 123
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Moving Customer Data Isn’t Cheap: How Zero Copy Can Help

Salesforce

Using zero copy integration, users can get the benefits of a CDP – like data harmonization, identity management, built-in analytics and activation – without the downside of physical data movement. It can be a useful and even necessary step in managing enterprise data. They don’t have to. But it has its challenges.

Customers 124
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Legacy Approach vs Modern Sales Conversation Structures

Iannarino

The Gist: The legacy approaches to the sales conversation have created a form of commoditization. For salespeople who want to be treated as partners, there is a new sales conversation that creates greater value. Here is the order in which sales conversations were (and mostly still are) conducted in legacy approaches to B2B sales.

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From Legacy to Modern Sales Approaches, Who Leads | Part 7

Iannarino

The Gist: In a transactional sale, the salesperson has too little power to lead the client. In the legacy solution approach, the salesperson must negotiate a linear sales process. From Legacy to Modern Sales Approaches Parts 1-6: Part 1 | Approaches. In the modern approach, the salesperson leads the client. Part 3 | Information.

Negotiate 192
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The Sales Process Was Designed to Solve the Sales Organizations Problems

Iannarino

The Gist: It’s heresy to say so, but the sales process was designed to solve the sales organization’s problems. In particular, the standard “sales process” sought to provide a blueprint for success, a repeatable formula to ensure that every salesperson could win deals. You need to make sales.

Process 329
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The Evolution of CRM in the Era of Big Data

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. Initially, it was about managing customer interactions and data, a practice crucial for businesses to understand and serve their clients efficiently.

CRM 100