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5 outdated marketing KPIs to toss and what to reference instead

Search Engine Land

What they should analyze instead. Bad KPI 1: Spend What to use instead: Profit I’m not saying the concept of a budget is moot, but spend should not be the starting point or goal for campaigns unless : You’re just beginning and have no CRM data to reference. Ready to change the way you measure your campaigns? Why it matters.

Campaign 121
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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” What you really need is an ad that smartly qualifies each click. It might feel new at first – most marketers were never taught this – but it’s a skill that will help you throughout your career.

CTR 104
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How one tech company is doing marketing without cookies

Martech

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We

Education 118
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Sales Stress: 10 Ways to Manage & Reduce It

Veloxy

At Veloxy , we make the life of a sales professional easier. Meditation and Exercise Eat a Healthy Diet Listen to Sales Podcasts Focus on 3 Tasks a Day Find a Balance Between Prospects, Leads & Customers Trust Your Sales Process Take Small Breaks Don’t Take Things Too Seriously Eliminate Non-Selling Activity Take a Vacation!

Sales 182
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Rethinking BDRs?

Partners in Excellence

I recently read a post from Dave Kurlan entitled, “Why I Believe We Should Blow Up The Business Development Role… ” He makes the argument that we put our most inexperienced sales people into one of the toughest roles in selling–inciting interests, identifying new opportunities, and prospecting.

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30 Outside Sales Tips That’ll Grow Your Pipeline

Veloxy

Here is the list of our Outside Sales Gurus’ Top 25 Secrets ( NOTE : We’ll be using field sales and outside sales interchangeably): Don’t forget: Read the largest outside sales guide on the planet! Instead, we hurt ourselves more when we aim too low and actually achieve the mark.

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Your Guide to Sales Qualification

Gong.io

Many salespeople waste too much time on prospects with little to no chance of converting. Meanwhile, the good prospects they should’ve focused on have already gone cold. This is why sales qualification is so important — it helps you identify and prioritize prospects more likely to become buyers. What is sales qualification?

Sales 149