5 outdated marketing KPIs to toss and what to reference instead
Search Engine Land
SEPTEMBER 25, 2023
What they should analyze instead. Bad KPI 1: Spend What to use instead: Profit I’m not saying the concept of a budget is moot, but spend should not be the starting point or goal for campaigns unless : You’re just beginning and have no CRM data to reference. Ready to change the way you measure your campaigns? Why it matters.
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