Search Engine Land

APRIL 8, 2024

But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals. From choosing the right topics to getting your content in front of the right eyes, here’s how to turn your content efforts into real revenue drivers.

Objectives and Key Results 114

Objectives and Key Results Promote Campaign Drivers/motivators 114

Veloxy

JANUARY 23, 2024

Wondering how to leave a lasting impression on your customers? This guide cuts through the jargon, outlining how field marketing works, why it’s critical for your brand, and the steps to deploy these strategies effectively. Field marketing might be the answer. Grab a warm coffee or tea and let’s get started!

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Martech

MAY 3, 2024

Leadership needs to come together to agree on goals that align with the goals of the broader organization. It’s going to take time to turn the ship and you and your team would do well to set reasonable expectations right away. In his book, Lencioni builds a pyramid of dysfunctions that need to be addressed for a team to succeed.

Trust 104

Trust Objectives and Key Results Campaign Finance 104

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Intrinsic 111

Intrinsic CTR Strategize Presentation 111

Veloxy

FEBRUARY 15, 2024

Looking for the best sales podcasts to boost your numbers and master the art of the deal? Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game.

Gaming 233

Gaming Sell GTM Technique 233

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Yet, nine in 10 also say they are misaligned across strategy, process, content and culture. New revenue. Why did we choose these KPIs?

Product 122

Product Contract Drivers/motivators SQL 122

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. And to operationalize it, you can leverage current tools and systems and expand them to capture AI-specific strategies. Providing insights to inform strategy. The introduction and safe use of AI is the ultimate goal.

Government 109

Government Objectives and Key Results Campaign Legal 109

Sales Hacker

FEBRUARY 2, 2024

We asked ourselves: ‘Would you rather have your competitor work remotely or be all huddled up in an office together?’ Now, let’s take this idea and apply it to the world of marketing metrics. Imagine someone offers you a choice: ‘I can double your MQLs’ or ‘I can double your pipeline.’

GTM 92

GTM Pipeline SQL UX 92

Search Engine Land

JANUARY 24, 2024

Using product scoring, you can systematically choose which products to emphasize in your marketing and sales efforts, focusing on those with the strongest potential for advertising success. Conversion rates Measure how effectively customer interest is transformed into sales. What is product scoring? Preorder ratio.

Campaign 93

Campaign Profit margin Product Construction 93

Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such alignment brings 208% more value from marketing with 108% less effort. But is it marketing or sales to blame?

Objectives and Key Results 114

Objectives and Key Results SQL Lead generation Drivers/motivators 114

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Objectives and Key Results 89

Objectives and Key Results Cross-sell Strategize Retail 89

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

B2B 104

B2B Growth Customers Cross-sell 104

Martech

APRIL 29, 2024

They’ll tell you that in fields like marketing and sales, where the payoff isn’t always immediate, you’ve got to put in the work first. But let’s remember the words of Michael Porter, known to some as the father of the modern strategy field. He said, “The essence of strategy is choosing what not to do.”

Strategize 98

Strategize Negotiate Follow-up Growth 98

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. Reconciling the Past and Present Experience can be the best teacher, and Passi can draw on his past career as a sales leader at an early-stage company.

Objectives and Key Results 102

Objectives and Key Results Lead generation Sales Campaign 102

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. This article explores the SEO-UX paradox and how businesses can achieve visibility and user delight through a holistic approach that aligns with search engine algorithms and human needs.

UX 91

UX Objectives and Key Results User Experience Legal 91

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Awareness campaigns are meant to do exactly what they say: to make customers aware of your brand so that when they finally enter the market, you have a leg up due to brand recognition.

A/B testing 107

A/B testing Campaign Click Through Rate Promote 107

Heinz Marketing

NOVEMBER 8, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing At Heinz Marketing, we regularly talk about sales and marketing alignment– A strategic and collaborative approach in which a company’s sales and marketing teams work closely together to achieve common goals, increase efficiency, and improve overall business performanc e.

Meeting 112

Meeting Campaign Lead generation Strategize 112

Search Engine Land

FEBRUARY 12, 2024

Upkeep and content of your older pieces can bring dramatic improvements to top rankings in Google and increase overall organic CTR. As search engines and reader preferences evolve, maintaining up-to-date information becomes crucial for keeping your audience engaged. Look into each metric, specifically the “%change” row.

E-commerce 122

E-commerce CTR Engineering Technology 122

Highspot

MAY 3, 2024

Imagine that only 28% of your sales reps expect to hit quota. As a sales leader, you’d probably scoff at this. But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. Still on the fence?

Cross-sell 52

Cross-sell GTM Technology Technology 52

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Strategize 115

Strategize Strategic planning Technology Technology 115

Highspot

MARCH 12, 2024

ValueSelling Associates’ Julie Thomas and Highspot’s Kelly Lewis break down how to maximize the impact of revenue enablement Love it, hate it – or do everything in your power to work around it – when it comes to the revenue enablement function, everyone’s a critic. It all comes down to strategy.

Strategize 115

Strategize GTM Cross-sell Finance 115

Search Engine Land

NOVEMBER 13, 2023

Too much client churn can be a death blow to your agency since it costs up to four times as much to earn a new client as to retain an existing one. And as AdWeek’s report explains, a consistently high churn rate indicates your agency is failing to establish long-term relationships with your customers.

Clients 96

Clients Objectives and Key Results Referrals Non-Profits 96

Search Engine Land

AUGUST 8, 2023

Has your boss or client ever question the value of your SEO results because they can’t see the direct revenue? Do you see some stakeholders get wrapped up in vanity metrics that affect your strategic direction? This article will help you find a way to get away from vanity metrics and determine the SEO metrics that matter.

Angle 88

Angle Strategize Drivers/motivators Follow-up 88

Search Engine Land

DECEMBER 7, 2023

As Google evolves with new AI capabilities, SEO strategies must also adapt. Here’s an overview of key trends and actionable tips to future-proof your presence in search results pages (SERPs). You must adapt your strategies and success metrics accordingly.

Niche 128

Niche User Experience Real Estate CTR 128

Search Engine Land

MAY 2, 2024

Let’s tackle these objections in turn, and I’ll provide you with some strategies to overcome them. I strongly encourage you to step out of your comfort zone and implement YouTube video ad campaigns in parallel with your search campaigns. Business email address Subscribe Processing. They’re not sure how to get started.

Campaign 103

Campaign High impact Clients Growth 103

Martech

NOVEMBER 6, 2023

Yet, we enhanced our outreach by testing, learning, and focusing on key metrics. Let’s explore how we mastered this and how you can apply our insights to your strategy. Response rate A healthy response rate indicates that your content resonates with your audience. Here’s how to calculate it.

Appointment 117

Appointment UX Objectives and Key Results Gambling 117

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience.

A/B testing 120

A/B testing Campaign Networking Engineering 120

Sales Pop!

OCTOBER 19, 2023

Transforming Sales and Marketing Alignment: The Rise of the CRO In the ever-evolving landscape of business, the harmony between sales and marketing departments has been a long-sought-after goal. With a primary focus on revenue, irrespective of its source, the CRO is redefining the way we perceive sales and marketing.

Sales 111

Sales Technology Technology Contact 111

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Heinz Marketing

DECEMBER 27, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. The Role of Metrics in B2B Content Marketing First things first: Why bother with metrics?

B2B 64

B2B Objectives and Key Results A/B testing Technique 64

Search Engine Land

MARCH 4, 2024

Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and team structures are based. Implementing these tools reduces available inventory for paid ad placements, potentially affecting reported performance metrics such as click-through rates, conversions, impressions and reach.

A/B testing 121

A/B testing Click Through Rate Campaign Trust 121

PandaDoc

MAY 13, 2024

Sales and marketing are two terms that are often used interchangeably. Both business processes are crucial to generating revenue and keeping your company profitable. In this guide, we’ll cover the basics of sales vs marketing and how you can better align and use them in your business.

Contract 52

Contract Legal A/B testing Teamwork 52

Salesforce

MARCH 7, 2024

By grouping your email list properly, you set yourself up for targeting the right people with the right content. What are the best practices for segmenting your email list? How can AI help you improve your email segmentation efforts? But don’t discount small businesses – they are players, too. Let’s break it down.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. These agencies are experts in crafting effective strategies that can catapult your brand into the spotlight.

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Search Engine Land

SEPTEMBER 25, 2023

An emerging emotional connection to the product influences their choice, potentially aligning with their personal narrative or lifestyle. This approach enhances the user experience and positively impacts search engine rankings by aligning the two. Why define your customer journey map?

Customers 127

Customers User Experience B2C Engineering 127

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. These questions can guide your agency selection process, aiding in informed decisions. Understanding the importance of this part of the business 1. Understanding your position 3.

Retail 100

Retail Clients Contract Campaign 100