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How Delta Dental of Arizona Modernized its Member Experience with Salesforce Data and Marketing Cloud

Salesforce

When Jason Greenwood started at Delta Dental of Arizona (DDAZ) in early 2023, he had one goal: to modernize the companys marketing. After getting buy-in from his CEO and CFO, Greenwood and Delta Dental of Arizona began their Data and Marketing Cloud journey a few months later. Automated follow-ups to interested prospects.

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March Madness Thursday and Selling

Anthony Cole Training

Prospecting > games that are played by all Division I teams throughout the year. Get a decision > The loser goes home, the winner savors the victory before facing the next big challenge – Cincy vs. UK and OSU vs Arizona. The prospect let the incumbent come in and they matched my price. What happened?

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The ROI of Losing: How to Rethink Loss in Sales

Salesforce

When you move on from a prospect who doesnt make a buying decision, it can feel like a loss or it can give you incredibly valuable information about your buyers, as you can draw correlations among opportunities that close without a decision. Your team can also gain insights from no decision at all.

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Sales Prospecting in Beast Mode

Score More Sales

Yesterday, Marshawn Lynch of the Seattle Seahawks went “Beast Mode” on the Arizona Cardinals and ran for a 79 yard touchdown. What if you spent several hours working on a prospecting strategy for success – if in fact you really were reaching NO ONE now? Want to make the most of your days through the end of the year?

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What’s an Ideal Customer Profile? A Way to Find Your Best Prospects

Salesforce

Of all the sales prospects in the market for your product or service, an ICP outlines the ones most likely to become paying customers. It informs everything from prospecting to qualification to pitching. Use AI tools: Sales AI features can automate prospective account research. Learn more What is an ideal customer profile (ICP)?

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We Ko Pa - 4 Peaks of Sales Success

Anthony Cole Training

Prospecting (25). qualifying prospects (13). qualifying sales prospects (10). sales prospecting (34). McDowell, Arizona, home of the Yavapai Nation. Register here to receive a free copy of Tony Coles e-book, The Best Prospecting Book Ever " target="_blank"> The Best Prospecting Book Ever. Sales (34).

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

Attracting qualified prospects — companies that are a good fit for your product or services — is more important in B2B (business-to-business) sales than earning a large number of leads. This provides insight into a prospect’s needs so you can zero in on qualified buyers who are a good fit for your product or service.