How Delta Dental of Arizona Modernized its Member Experience with Salesforce Data and Marketing Cloud
Salesforce
MARCH 21, 2025
When Jason Greenwood started at Delta Dental of Arizona (DDAZ) in early 2023, he had one goal: to modernize the companys marketing. After getting buy-in from his CEO and CFO, Greenwood and Delta Dental of Arizona began their Data and Marketing Cloud journey a few months later. Automated follow-ups to interested prospects.
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